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impactful communication

Midterm Task Brief: Academic Writing   

· This task is an Individually written assessment.

·
You will be writing a 5-paragraph essay in on one of the following topics it must be well supported by sources:

1. Innovation in Retail: Explore how technology is revolutionizing the retail industry such as cashier less stores, AR/VR experiences, and personalized shopping. 

 

2. Business Ethics and Corporate Scandals: Present recent ethical dilemmas and corporate scandals, highlighting the importance of ethical leadership and compliance. 

 

3. Social Media Marketing Trends: Explore the latest trends in social media marketing, such as influencer marketing, live streaming, and the role of TikTok and Instagram. 

 

4. Entrepreneurship in the Digital Age: Highlight successful startups, innovation in technology, and strategies for aspiring entrepreneurs in the digital era. 

 

5. Diversity and Inclusion in the Workplace: Explore the importance of diversity, equity, and inclusion (DEI) in corporate culture and how it impacts performance. 

 

  

6. Fashion and the Environment: Present the environmental challenges in the fashion industry, focusing on issues like fast fashion, textile waste, and sustainable practices. 

 

7. Women in Sports Business: Discuss the role of women in sports business, from athletes and executives to journalists and analysts. Explore challenges and opportunities in promoting gender diversity in the field. 

 

8. Global Sports Sponsorships: Explore the world of sports sponsorships, highlighting examples of successful partnerships and discussing the evolution of sponsorship deals in various sports. 

2.
Your essay must include a clear thesis statement. This is the last sentence of the Introduction paragraph which clearly states the three ideas you will write about in your essay. You must also structure the essay in the format looked at in class. THE APPENDIX PAGE IS MANDATORY. We will work on the appendix in class so prepare for that session.

· You must upload your word document via TurnItIn in Moodle. 

Formalities: 

· Write between 1000-1200 words.  

· Cover page, Index page, and References are excluded from the total wordcount.  

• Prepare an Appendix page (as explained and given to the class) to follow the Reference page.  Include
at least two quotes,
three
paraphrases and
two summaries. Include the original author’s work and then underneath it, write your paraphrase or summary 

· Font: Arial 12,5 pts.  

· Text alignment: Justified.   

· The in-text citations and Reference page in
Harvard referencing style. 

Submission: Via Moodle (Turnitin). Week 6. Sunday 17th of November 2024 by 23.59. 

Weight: This task is 30% of your total grade for this subject. 

 

It assesses the following learning outcomes: 

• Understand the differences between business and academic writing. 

• Illustrate an awareness of how to apply principles of proper referencing, paraphrasing, summarizing, and quoting other authors’ work. 

 

 

 

 

Rubric Academic Writing 

   

Exceptional 90-100   

Good 80-89   

Fair 70-79   

Marginal fail 60-69   

Knowledge & Understanding (25%)   

Student demonstrates excellent understanding of
key concepts and uses vocabulary in an entirely appropriate manner.  The student demonstrates a full understanding of the task and the investigative process. 

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.    The student demonstrates a reasonable understanding of the task and the investigative process. 

Student understands the task and provides minimum theory and/or some use of vocabulary.    The student demonstrates some understanding of the task and the investigative process but the research is a little scant and lacking in-depth analysis in places. 

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.    The student does not demonstrate a full understanding of the task and the investigative process. 

Application   

(25%)   

Student applies fully
relevant knowledge from the topics delivered in class.  Has used relevant sources and applied the learned information well. 

Student applies mostly relevant knowledge from the topics delivered in class.  Has used relevant sources and applied the learned information to a good extent. 

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.  The student has made some effort to use relevant sources and apply some information adequately. 

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.  

The student has not been able to use relevant sources in an in-depth way.  

Critical Thinking (20%)   

Student
critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.    

Student critically assesses in good ways, drawing conclusions from relevant authors and references.   

Student provides some insights but stays on the surface of the topic. References may not be relevant.    

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.   

Communication (30%)   

The student shows exceptional understanding o
f paraphrasing and summarizing skills.    

The
student quotes    

exceptionally well to support his/her ideas.    

Flawless use of
Harvard    

referencing conventions. Flawless grammar, spelling and correct wordcount.
Correctly created and attached an appendix   

The student shows    

good understanding of    

paraphrasing and summarizing skills. The student quotes well to support his/her ideas.    

Makes correct use    

of Harvard referencing    

conventions.   

Good grammar, spelling and close to correct wordcount. Created and attached an appendix.   

The student shows    

marginally inadequate    

understanding of    

paraphrasing and    

summarizing skills.    

The student uses quotes    

that are sometimes    

irrelevant to his/her ideas.    

Makes use of Harvard    

referencing conventions   

sometimes or with many    

Mistakes/omissions. Some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. Attached an appendix although it was lacking. 

   

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.   

The student does not show   

understanding of paraphrasing and summarizing skills.    

The student uses quotes that    

are irrelevant or does not    

quote at all.    

Incorrect use of Harvard with multiple errors or fails to use said conventions. Did not attach an appendix.
Zero awarded for not including an 

Appendix 

 

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