I need help with 2 different assignments
this will require some reading and good help.
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Assignment 1
Write an essay of a minimum of 1200 words, addressing the questions and prompts below. Your
essay should demonstrate a clear understanding of the key terms and concepts from the READ
and ATTEND assignments for this unit. You must organize your work using headings formatted
in APA style. The research requirement is at least two scholarly journal articles, and the course
textbook. Indicate your research through in-text citations and a list of references.
Conduct an online search, and write a brief summary of two to three issues of strategic
significance that FedEx has encountered within the past 12 months. Sources used to
respond to this prompt should be credible, but not necessarily scholarly.
Which one of Porter’s generic competitive strategies best describes FedEx’s competitive
strategies? Which strategy in the Miles and Snow framework best describes FedEx’s
competitive strategies? Support your responses with reasons and evidence.
Evaluate how effectively FedEx’s service strategy supports and reinforces its competitive
strategy. Provide examples to support your answer.
Discuss three issues in the strategy formulation process that FedEx should consider
before changing any of its current strategies.
ASSIGNMENT 2
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In this unit, you will write a comprehensive paper utilizing the knowledge you have gained in all
five units of the course. The comprehensive paper is different from the essays you have written
in Units 1-4 in that you need to integrate and cite key terms and concepts from the READ and
ATTEND assignments in all five units of the course. The research requirement is at least two
scholarly journal articles, and the course textbook. Use “in-text” citations, formatted in APA
style. A references page formatted in APA style is required as well. Your paper should contain a
minimum of 1200 words (not counting the cover page and reference page). You must organize
your work using headings formatted in APA style.
Please submit your paper in the drop box for Unit 5.
Write a brief (100-150 words) company background of Southwest Airlines.
Describe Southwest Airlines’ organizational culture. Does the culture fit well with the
organization’s strategies?
Conduct a SWOT analysis of Southwest Airlines. You need to provide your own original
analysis, using primary sources. Don’t summarize information from someone else’s SWOT
analysis.
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Based on findings from your SWOT analysis, what strategies should Southwest Airlines
pursue at the Corporate, Business Unit, and Functional levels of strategy? Explain fully.
What is an appropriate organizational structure for Southwest Airlines? Explain fully.
Does Southwest Airlines have a sustainable competitive advantage? Explain fully.
How should Southwest Airlines prepare for major crises in the future?
