Description
Assignment Marks: 10
Instructions for Students:
- Read the case “Organizing for Innovation at Google” in Chapter 10 of Strategic Management of Technological Innovation, Page 225.
- Apply the knowledge from the chapter and conduct your own research to gain a deeper understanding.
- Provide critical analysis and discussions for each question below. (150–200 words)
- Answers should be comprehensive, clear, and reflect both conceptual understanding and research insights.
Questions:
- Google’s Mission and Growth (2 marks)
- Structure and Hierarchy (2 marks)
- Team Organization for Innovation (2 mark)
- Role of Incentives in Driving Innovation (2 marks)
- Comparison with Traditional Corporate Structures (2 marks)
NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.