MARCELO SPICCI
Miami, Florida | +1 (786) 371-8493| [email protected]
Seasoned and proactive business administration professional with over seven years of industry experience, currently pursuing an MBA
at Westcliff University. Skilled in elevating customer engagement, boosting sales performance, and formulating and implementing
marketing strategies to bolster brand visibility. Proficient in data analysis, business development, market research, and campaign
optimization to deliver measurable results. Adaptable to quick changes and high-pressure environments, demonstrated by experience
working in a country undergoing an economic crisis.
EDUCATION
MBA in Information Technology Management September 2024 – Present
Westcliff University | Miami, Florida
BA in Business Administration September 2015 – July 2021
Universidad Metropolitana | Caracas, Venezuela
PROFESSIONAL EXPERIENCE
ASP Superhome – Miami Florida
Business administration and Accountant September 2024 – Present
● Managed accounts payable/receivable and financial records using QuickBooks.
● Conducted monthly/quarterly reconciliations to ensure accuracy and resolve discrepancies.
● Prepared and analyzed financial statements (balance sheets, income statements, cash flow reports).
● Ensured accurate accounting processes and policy compliance.
Granier European Bakery – Caracas, Venezuela
Business Manager (Owner) September 2022 – August 2024
● Franchise bakery with more than 15 employees, 50 SKU, and 500,000$ in annual sales
● Led the company towards strategic goals, boosting annual revenue by 25%.
● Optimized financial management, cutting operational costs by 25%.
● Fostered innovation and growth, increasing employee engagement by 20%.
Tester To Go LLC – Caracas, Venezuela
Business Manager (Owner) February 2020 – August 2022
● Distribution store personal care products with more than 5 employees, 325 SKU, and 300,000$ annual sales
● Directed strategy, achieving a 30% revenue increase.
● Optimized inventory management, reducing stock outs by 20%.
● Enhanced company culture, raising employee satisfaction by 25%.
Distribuidora Global, C.A. – Caracas, Venezuela
Marketing Coordinator January 2019 – February 2020
● Promoted products, improving customer retention by 20%.
● Developed marketing strategies, increasing sales revenue by 25%.
● Managed social media, boosting engagement by 40%.
Liquor To Go LLC. – Caracas, Venezuela
Marketing Manager September 2017 – January 2019
● Successfully expanded brand presence in the regional market, increasing customer base by 25%.
● Developed and executed promotional strategies that increased Foss Marai Prosecco visibility and sales by 30%.
● Managed budget and strategies, increasing brand awareness by 35% and leads by 25%.
● Spearheaded entry into new markets, resulting in 10% growth in sales.
Sales Representative September 2016 – September 2017
● Negotiated deals, aligning marketing and sales efforts.
● Consistently surpassed monthly sales goals by 10%, earning top performer recognition.
● Achieved a customer retention rate of 40% by providing exceptional service and follow-up.
ADDITIONAL INFORMATION
● Colegio Simon Bolivar II (Caracas, Venezuela)
● Successfully completed IMG Academies English course and Tennis training.
SKILLS
Programs: MS Office Suite, Quickbooks, Google Ads, Meta Ads.
Languages: English (Fluent), Spanish (Fluent – Native), Italian (Intermediate)
Key Competencies: Written and Verbal Communication, Experienced in Client Negotiations, Team Work, Interpersonal
Communication.
