Description
- The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
- Assignments submitted through email will not be accepted.
- Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
- Students must mention question number clearly in their answer.
- Late submission will NOT be accepted.
- Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
- All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
- Submissions without this cover page will NOT be accepted.
Learning Outcomes:
- CLO3-PLO2.2- Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization.
- CLO4-PLO2.3-Distinguish between different types and levels of strategy and strategy implementation.
- CLO6-PLO3.1-Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations
Mini project
From real national or international market, choose an example of merger/ acquisition or, any other type of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising, value-chain partnership, …), and answer the following questions: (2 marks each question).
- What is the type of strategic alliance between your chosen firms? What are the reasons for this alliance? Justify your answer.
- Do you consider that this strategic relationship is successful? why?
- What are the different benefits (economic, commercial…) for each firm from this alliance?
- Are the corporate cultures of these firms compatible? Which method is used to manage culture after this strategic alliance? Argument your answer.
- What are the main difficulties faced by these firms after their alliance? Suggest recommendations to improve their competitive advantages.
Answers
