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Strategic ManagementMGT 401

Description

  • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
  • Assignments submitted through email will not be accepted.
  • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
  • Students must mention question number clearly in their answer.
  • Late submission will NOT be accepted.
  • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
  • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
  • Submissions without this cover page will NOT be accepted.

Learning Outcomes:

  • CLO3-PLO2.2- Explain the contribution of functional, business, and corporate strategies to the competitive advantage of the organization.
  • CLO4-PLO2.3-Distinguish between different types and levels of strategy and strategy implementation.
  • CLO6-PLO3.1-Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies for different situations

Mini project

From real national or international market, choose an example of merger/ acquisition or, any other type of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising, value-chain partnership, …), and answer the following questions: (2 marks each question).

  • What is the type of strategic alliance between your chosen firms? What are the reasons for this alliance? Justify your answer.
  • Do you consider that this strategic relationship is successful? why?
  • What are the different benefits (economic, commercial…) for each firm from this alliance?
  • Are the corporate cultures of these firms compatible? Which method is used to manage culture after this strategic alliance? Argument your answer.
  • What are the main difficulties faced by these firms after their alliance? Suggest recommendations to improve their competitive advantages.

Answers

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