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Description

‫مبادئ التسويق‪100-‬تسق‬

‫تحليل عناصر المزيج التسويقي وتطبيقها على منتج أو خدمة‬
‫أوالً‪ :‬اختيار المنتج أو الخدمة‪.‬‬
‫ثانياً‪ :‬تحليل عناصر المزيج التسويقي وفقا ً لكل من‪:‬‬
‫‬‫‬‫‬‫‬‫‬‫‬‫‬‫‬‫‪-‬‬

‫‪ -1‬المنتج‪:‬‬
‫تحدث عن مواصفات المنتج (مثل الجودة‪ ،‬التصميم‪ ،‬الخدمات المضافة)‪.‬‬
‫أهمية المنتج في تلبية احتياجات العمالء‪.‬‬
‫‪ -2‬السعر‪:‬‬
‫وضح استراتيجيات التسعير المستخدمة (مثل التسعير بنا ًء على المنافسة أو القيمة)‪.‬‬
‫كيف يؤثر السعر على جاذبية المنتج وسهولة الوصول إليه‪.‬‬
‫‪ -3‬الترويج‪:‬‬
‫حلل قنوات الترويج (مثل اإلعالنات‪ ،‬التسويق المباشر‪ ،‬تنشيط المبيعات)‪.‬‬
‫كيف يتم إيصال الرسالة التسويقية للجمهور المستهدف‪.‬‬
‫‪ -4‬التوزيع‪:‬‬
‫حدد قنوات التوزيع المستخدمة لتوصيل المنتج للعمالء‪.‬‬
‫سهولة الوصول إلى المنتج أو الخدمة‪.‬‬
‫‪ -5‬تحليل التكامل بين العناصر‪:‬‬
‫ناقش كيف تعمل العناصر األربعة معا ً لتحقيق النجاح التسويقي‪.‬‬

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