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Innovative Approaches to Digital Brand Management

Description

Innovative Approaches to Digital Brand Management

Choose separate brands as you discuss the following:

  • Choose a brand that you think needs revitalization and create an innovative brand positioning statement for it. Discuss why your positioning is innovative?
  • Develop an innovative approach to enhance the brand performance of a company in the digital landscape. How would you implement this approach?

Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources, if appropriate.

Your initial post should address all components of the question with a 500-word limit.

AI is not allowed

4 related recent references with citation

Source:

  • Chapters 14 & 15 in Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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