Attached
Professor Suarez
ENGL 1302/SP24
Rhetorical Analysis
Due: Monday 4/29 11:59pm
Requirements:
● 3-5 pages
● Double-spaced
● Times New Roman
● 12pt font
● 1-inch margins
● MLA or APA format
● Complete writing process grade
Instructions: For this assignment, you’ll do a rhetorical deep dive into an (art)ifact of New
Media. Artifact is just a term used to describe an item of art. Whatever you choose, you will be
making a claim about what the argument is and how it is convincing its audience of that argument
through its different elements (rhetoric).
Example of a claim that doesn’t quite say things about the world: Black Panther is a great film full of
awesome effects.
Example of a claim that does: Black Panther fuses Marvel technology with contemporary politics to
create commentary on the experiences of Black people in the United States.
Choose one of the following:
1) Movie
2) Documentary
3) TV Show
4) Selection of Music (full album, select songs from an album, select songs/music videos from the
same music artist, etc.)
5) Other, as approved by me
Tips/Advice:
Use the methods we have discussed (Rhetorical Situation, SOAPSTone, CAMPD, Rhetorical
Appeals/Techniques, etc.) to analyze your artifact.
● You should seek to approach your artifact first as a universal audience viewer/listener. Then
you should approach it from an analysis lens.
Rhetorical Analysis – COM IN
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● Complete your SOAPStone/CAMPD over your artifact. This will help you discover the
subject/argument of the artifact and the context behind it. Then you will consider how the
elements of the artifact (plot/lyrics, sound/rhythm, speakers/actors, genre, design, etc.)
contribute to that argument, or rather make the argument more effective.
● You should include specific examples (lyrics/plot scenes/episodes, sounds/etc.) when you
are writing your analysis.
○ You should use time stamps when discussing specific moments.
■ Ex: (30:45–31:33) represents a time frame of 30 min, 45 seconds to 31 min,
33 seconds.
● There should be a balance between examples and analysis. Each paragraph should indicate
the “so-what” and remind the reader of what the point of the paragraph was and how it is
supporting the argument in your claim.
● If you can portray what the artifact is, what the argument is, how the argument is
established through rhetoric, and why the argument exists/is important, you will have
successfully written a rhetorical analysis.
Assessment | 100pt
Writing Process (20 pt):
Decision + SOAPSTone/CAMPD (10pt) – Part of Discussion Post 5 (SN 4/21 11:59pm)
You will submit this as an answer to one of the questions on Discussion Post 5. Complete
SOAPStone + CAMPD for your chosen artifact.
Decision + Rationale (10pt) – Part of Discussion Post 6 (SN 4/28 11:59pm)
You will submit this as an answer to one of the questions on Discussion Post 6. Submit what you
plan on analyzing for your paper, the argument you are going to discuss, and the elements that you
are going to analyze.
Example: I am going to analyze the documentary, The Social Dilemma. I will be discussing the
documentary’s argument that social media has increased polarity, diminished mental health, and
broken up communities. I will analyze the film’s genre, plot, imagery, speakers, and music used
within the film.
NOTE: This is not the same as your thesis. A thesis using the example above would turn into
something like this: The Social Dilemma argues that social media has increased polarity, diminished
mental health, and broken up communities through the elements of genre, plot, imagery, speakers,
and music used within the film.
Content/Organization (50pt)
● Did you analyze an artifact of New Media?
● Did you meet page requirements?
● Did you include an introduction with a thesis at the end + a conclusion at the end of the
paper that discusses the main points of analysis?
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● Did you include a thesis at the end of your introduction that indicates what the argument of
your artifact is and the main elements you are analyzing in your paper?
● Did you include a balance of examples + explanations that help support the argument you
are including in your thesis?
● Do you include more than just plot/summary of your artifact?
● Do you discuss the context/audience, and other SOAPSTone/CAMPD/Rhetorical Appeals +
Techniques throughout your paper?
● Do you separate paragraphs when you begin to introduce a new idea?
● Do you group paragraphs about similar ideas near each other?
Citations/MLA/APA Formatting (20pt)
● MLA: Did you include a properly formatted MLA heading/header? Did you include a
Works Cited page with proper MLA citations? Did you include timestamps in your in-text
citations? Did you include a citation for your artifact? Did you include a citation for any other
source that you used to find context on your artifact?
● APA: Did you include the proper APA title page + page number header? Did you include a
References page with proper APA citations? Did you include timestamps in your in-text
citations? Did you include a citation for your artifact? Did you include a citation for any other
source that you used to find context on your artifact?
● Did you ethically incorporate your sources?
Style/Editing/Grammar (10pt)
● Tone – Do you write in a manner that is generally clear, makes logical points, and is written
in an appropriately professional tone (use your own voice, but don’t be crude or dismissive)?
Do you write not just for me, but for a general public of people who might be interested in
what you have to say about this artifact? Do you discuss your artifact for an audience that has
never viewed/seen/heard of it before?
● Clarity – Do you present your material in a way that allows a general public, even one
who hasn’t seen/ listened to this artifact, to understand what you’re saying? Do you
provide an ample summary but not too much to go off topic? Does your paper include
effective sentence flow?
● Proofread – Is it clear that you proofread before you submitted?
● Grammar – Did you use correct punctuation when necessary? Do you have minimal run
ons/comma splices? Do you have minimal incorrect spelling?
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