GUIDANCE FOR SELECTION OF CASES AND TOPICS
Now it is time to choose a particular case that will help you understand the keys to successful, high-performing organizations as you continue your journey toward your master’s degree. Here are some ideas to get your team thinking:
You could study high-performance organizations such as Apple, Amazon, Starbucks, Costco, Microsoft, Google, Facebook, Marriott, Southwest Airlines, FedEx, Salesforce.com, Intuit, USAA, NetApp, Cisco Systems, or Zappos.com, to name just a few organizations.
You could also select an organization that has dealt (successfully or not) with a particular crisis or issue such as
·
Genentech‘s lawsuits over kickbacks and circumventing Medicare guidelines on co-pays,
·
Theranos‘ fraud case over claims of ground-breaking blood sampling technology that doesn’t exist,
· Adobe’s move from annual performance reviews to more flexible check-ins,
· Silicon Valley’s employee diversity problem, or
· find a case study at
Harvard Business Review (select “Search within this publication” to get started).
[Note: You must be signed in to UMGC to view this in the library.]
These ideas should get your team started in selecting a case study. If you have another case in mind, make sure to get your instructor’s approval. Then you can dive in!