Week Four – Signature Assignment
(PLO 1,4,11). CLO 1,2,3) (Competencies IE2, IE3,IE5,IE6,H1, C1,C4)
External Environmental Assessment:
This is an assessment of the external environment affecting a healthcare organization selected by the student.
Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders and prepare a report on the external environmental factors that affect a healthcare organization’s delivery of care and marketing.
Select a health care provider organization, preferably a hospital or physician group practice. Conduct an external environmental assessment for the organization. Be sure the assessment covers the business, demographic, ethnocultural, political, and regulatory issues. Include a diagram showing the environmental forces you have identified and the interrelationships among them and with the organization.
When you have completed the assessment, make a note of at least five apparent threats that are facing the organization as well as at least five opportunities. Write a
3 to 5 page paper and discuss the following: With multiple references and in text citations.
· What sources of data did you use and why?
· What are the business, demographic, ethnocultural, political, and regulatory issues.
· Type of strategic planning tools to understand and analyze the data.
· What actions would you recommend?