ass2-mgt402

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 2
Entrepreneurship and small business (MGT 402)
Due Date: 02/11/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name:

Semester: First

CRN:

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.

Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)

4. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features.

5. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources.
The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?

• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing

Answers
4. Answer5. Answer-

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

qKingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 05/10/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name: Taif Ali

Semester: First

CRN:

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Iman Ahmad Buniyan
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital

2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
1. Business idea: what is your big idea? Is it a product or a service? What
makes your idea different?
2. Mission Statement
3. Company’s short-term and long-term goals and objectives.

4. Target market and demographics: Who will your customers be? Where
do they live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
1. Describe your Industry: Is it a growth industry? What long-term or shortterm changes do you foresee in the industry? How will your company
take advantage of it?
2. Describe your most important company strengths and core competencies:
What factors will make the company succeed? What do you think your
major competitive strengths will be? What background experience, skills,
and strengths do you personally bring to this new venture?
3. Risk Assessment: Evaluate the strengths and weaknesses of your business
using SWOT.
4. •Who is your competition and how do you beat them?

Note: Use APA style of referencing

1. Answer- Owners, Capital Structure, and Company Profile

Business Name: EcoCare Essentials
Address: Riyadh, Saudi Arabia
Email: [email protected]

Form of ownership:

EcoCare Essentials will be wholly owned by me, and I will hold myself
personally liable for all business decisions and activities. The legal structure is simple and
easy to operate, and one has direct control over the strategic direction of the company.
Additionally, the tax process is simplified because the business income is reported on the
personal income tax return.

Investment Capital:

The basic capital she would need to start the EcoCare Essentials would be SAR
300,000. This would be partly in the form of savings and partly as a small business loan.
The amount raised would be for product development and inventory procurement,
marketing, and all the operational costs mainly at the start.

2. Answer- Company Business Description

A. Scope and Type of Business

EcoCare Essentials sells online, selling reusable household items such as its bamboo
toothbrushes, its stainless-steel water bottles, and biodegradable kitchen wipes, for

example. Without a doubt, there is an ecologically aware sub-group of Saudi Arabian
consumers who are seeking to minimize their ecological footprint through the
replacement of single-use products with their eco-friendly counterparts.

Business Idea:

EcoCare Essentials is working towards utilizing green products to fill the rising demand
of Saudi Arabia. We offer practical, reasonable, sustainable, reusable, and recyclable
domestic essentials. Since we seek to reduce waste from plastic and sustainability, we are
different from most others. Every step from conceptualizing the product to the delivery is
done with an environment-friendly mindset.

Mission Statement:

“To deliver quality household essentials that enable customers to have a ‘greener’, cleaner
future through choice.”

Company Goals:

Short Term: Development of our e-commerce portal within six months. Building
partnerships with green suppliers. Growth of social media presence

Long Term: Product portfolio expansion. Regional brand creation. Opening the first
Saudi cities’ outlets in the following five years.

Target Market:

The target customers for our company will be those eco-conscious individuals between
25 and 45 years old residing in cities such as Riyadh, Jeddah, and Dammam who care
about their impact on society.

B. Business Philosophy
What is most important to you in your business?

We believe sustainability should be accessible to all, providing practical, affordable
products that help reduce environmental impact.
1. Industry Description
This market of eco-friendly products started growing with a CAGR of 7.2% globally in
2023 and has been supported by Saudi Arabia’s Vision 2030. It, therefore, represents an
excellent opportunity for early movers.

2. Company strengths and core competencies
Provide affordable and eco-friendly products. Four years of data analysis and business
development experience allow me to optimize inventory and price for a seamless online
experience.

3. Risk Assessment: SWOT Analysis

Strengths: Dedicated to sustainability and quality at affordably good prices.

Weaknesses: Thin capital, and the market is new, implying that the consumers need to be
educated.

Opportunities: Increasing demand for green products due to Vision 2030.

Threats: International brands competitors and consumer expenditure due to economic
fluctuations.

4. Competition

EcoCare Essentials will be a brand that competes with brands such as The Honest
Company but offers lower-cost, tailored products to the Saudi market. The focus on
sustainability and data-driven pricing helps ensure profitability and competitiveness.

References

Grand View Research. (2023). Sustainable product market size, share & trends analysis
report by application, by region, and segment forecasts, 2023 – 2030. Grand View
Research. Available from
Saudi Vision 2030. (2023). Environmental sustainability. Saudi Vision 2030. Available
from

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