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هها سعيذ الغاهذي
قذ حضر/ث الذورة التذريبيت
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والتي عقذث في هجوع الولك عبذهللا الطبي بجذة لوذةيىم واحذ بتاريخ 2024 / 09 / 08م
هع تونياتنا بالتىفيق الذائن
Patentometrics,” Journal of Technology Management Innovation, vol.
7, no. 3 (2012).
Raskin, P., et al., Great Transitions: The Promise and Lure of the Times
Ahead, www.gtinitiative.org/documents/Great_Transitions.pdf.
Accessed 6/3/08.
Schwartz, Peter, and Doug Randall, “An Abrupt Climate Change
Scenario and its Implications for United States National Security,”
Global Business Network, Inc., October 2003.
Shenhar, A., “Strategic Project Leadership: Focusing Your Project on
Business Success,” Proceedings of the Project Management Institute
Annual Seminars & Symposium, San Antonio, Texas, October 3–10,
2002, CD.
Swanson, S., “All Things Considered,” PM Network, February 2011,
pp. 36–40.
Case 2.1
Hector Gaming Company
Hector Gaming Company (HGC) is an educational gaming company
specializing in young children’s educational games. HGC has just
completed their fourth year of operation. This year was a banner year for
HGC. The company received a large influx of capital for growth by issuing
stock privately through an investment banking firm. It appears the return on
investment for this past year will be just over 25 percent with zero debt!
The growth rate for the last two years has been approximately 80 percent
each year. Parents and grandparents of young children have been buying
HGC’s products almost as fast as they are developed. Every member of the
56-person firm is enthusiastic and looking forward to helping the firm grow
to be the largest and best educational gaming company in the world. The
founder of the firm, Sally Peters, has been written up in Young
Entrepreneurs as “the young entrepreneur to watch.” She has been able to
develop an organizational culture in which all stakeholders are committed
to innovation, continuous improvement, and organization learning.
Last year, 10 top managers of HGC worked with McKinley Consulting
to develop the organization’s strategic plan. This year the same 10 managers
had a retreat in Aruba to formulate next year’s strategic plan using the same
process suggested by McKinley Consulting. Most executives seem to have
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a consensus of where the firm should go in the intermediate
and long term. But there is little consensus on how this should
be accomplished. Peters, now president of HGC, feels she may be losing
control. The frequency of conflicts seems to be increasing. Some
individuals are always requested for any new project created. When
resource conflicts occur among projects, each project manager believes his
or her project is most important. More projects are not meeting deadlines
and are coming in over budget. Yesterday’s management meeting revealed
some top HGC talent have been working on an international business game
for college students. This project does not fit the organization vision or
market niche. At times it seems everyone is marching to his or her own
drummer. Somehow more focus is needed to ensure everyone agrees on
how strategy should be implemented, given the resources available to the
organization.
Yesterday’s meeting alarmed Peters. These emerging problems are
coming at a bad time. Next week HGC is ramping up the size of the
organization, number of new products per year, and marketing efforts.
Fifteen new people will join HGC next month. Peters is concerned that
policies be in place that will ensure the new people are used most
productively. An additional potential problem looms on the horizon. Other
gaming companies have noticed the success HGC is having in their niche
market; one company tried to hire a key product development employee
away from HGC. Peters wants HGC to be ready to meet any potential
competition head on and to discourage any new entries into their market.
Peters knows HGC is project driven; however, she is not as confident that
she has a good handle on how such an organization should be managed—
especially with such a fast growth rate and potential competition closer to
becoming a reality. The magnitude of emerging problems demands quick
attention and resolution.
Peters has hired you as a consultant. She has suggested the following
format for your consulting contract. You are free to use another format if it
will improve the effectiveness of the consulting engagement.
What is our major problem?
Identify some symptoms of the problem.
What is the major cause of the problem?
Provide a detailed action plan that attacks the problem. Be specific and
provide examples that relate to HGC.
Case 2.2
Film Prioritization
The purpose of this case is to give you experience in using a project priority
system that ranks proposed projects by their contribution to the
organization’s objectives and strategic plan.
COMPANY PROFILE
The company is the film division for a large entertainment conglomerate.
The main office is located in Anaheim, California. In addition to the feature
film division, the conglomerate includes theme parks, home videos, a
television channel, interactive games, and theatrical productions. The
company has been enjoying steady growth over the past 10 years. Last year
total revenues increased by 12 percent to $21.2 billion. The company is
engaged in negotiations to expand its theme park empire to mainland China
and Poland. The film division generated $274 million in revenues, which
was an increase of 7 percent over the past year. Profit margin was page 62
down 3 percent to 16 percent because of the poor response to three
of the five major film releases for the year.
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