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ENG 105: Composition I

Learning Unit 5: Assignment

Questions to Sample Essay

Please read the sample student Ad Analysis essay that was written by Sally Jones. Then, answer the questions below. Submit this finished assignment to your instructor. See due dates on the Course Schedule.

1. Identify the writer’s thesis and write it below.

2. According to the author, how does the ad use logos (logical appeals)?

3. According to the author, how does the ad use ethos (ethical appeals)?

4. According to the author, how does the ad use pathos (emotional appeals)?

5. Describe the author’s discussion of the ad’s cultural significance. In other words, what messages about culture does the ad tend to perpetuate?

6. Give one example of a quote used of the ad’s language.

7. Note any weaknesses in the essay.

© Kameo Cragoe and Indian Hills Community College

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