- What is the mission, key objectives, and strategies of the organisation, especially in relation to public sphere and public opinion?
- Who are the organisation’s stakeholders?
- How does your chosen organisation use online spaces and digital technology to engage with the public?
- Through what kind of digital platforms does the chosen organisation present its public image? What is behind these choices?
- Who does the organisation target in dissemination of its messages and information?
- What is the content and form of the organisation’s online communication?
- What kind of timing/frequency does the organisation use to disseminate specific messages and information?
- How is the organisation engaging with publics through digital technologies?
- Does the use of such digital technologies alter, extend, or refine the organisation’s engagement with public sphere and public opinion?
- What recommendations can be made to improve the organisation’s online engagement?
Education Unit 7 Reading Assignments/ discussion
Chapters 9, 10, and 11 (Hooper & Bernhardt text) Chapters 7 – 9 (Payne text) Chapter 8 (Terrell & Lindsey text) Question Unit 7: Discussion Question Discussion Questions: Post your initial responses to the discussion forum by Wednesday 11:59 p.m. and respond to the discussion of others by Saturday 11:59