Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

BA 3450 MOD 5 ASSN

INSTRUCTIONS ATTACHED 

Module 5 Assignment: CRM Data Sources

Instructions

In Module 5, we learned about the importance of data to CRM and sources of data. Conduct the research below and prepare a 2-3 page written document which provides the information requested below.

1.

1. Review the articles provided in Module 5 regarding data for CRM:

· Arndt, D., & Gersten, W. (2001). 

Data management in analytical customer relationship management


 Download Data management in analytical customer relationship management


Open this document with ReadSpeaker docReader

. In 
Proceedings of the Workshop, Data Mining for Marketing Applications at the 12th European Conference on Machine Learning and the 5th European Conference on Principles and Practices of Knowledge Discovery in Database, Freiburg (pp. 25-38). Data Management in Analytical Customer Relationship Management (Arndt).pdf

· Sierant, A. (2020, October 7). 


4 types of data to have in your CRM (& how to structure it)

Links to an external site.
. HubSpot Blog. Retrieved from 

to an external site.

2. Identify a product or service that you are familiar with.

3. Identify four (4) specific data points that would be relevant to obtain for your product or service 
(example: for an auto manufacturer/dealer, we might want to track customer name and address, data about previous purchases, and data about the geographic region where the customer resides).

4. Identify the type (category) of each data point that you have identified using either of the articles (their categories of data are slightly different).

5. Where could this data be accessed from?

· Identify whether the data could be accessed from within the company (internally) or whether the source of the data is external.

· Where specifically might this data be obtained from? 
(for example, customer invoices, customer inquiries, census data, or some other source)

6. How difficult would it be to obtain this data?

7. How important is obtaining this data to the success of the company’s CRM?

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

short answer

instructions and reading attched Please answer the following questions. 1. In the ‘Turning the Tables’ reading there is a profile of first contract campaigns by the News Guild-CWA at the LA Times and at Law360. How did the organizing/bargaining committees use communication and mobilization during the negotiations to enhance their

HUM 102 Module Two Project

Please see attached file Unit Resources {Insert Unit Title]1.html Introduction The learning resources in this module will introduce you to the three topics that you’ll be able to choose from for your project and will provide you with examples of how the humanities relate to those topics. You’ll also learn

IDS 104 Module Two Journal Guidelines and Rubric

please see attached file. You will find 2 assignments. I will pay extra for both. Module Two Journal Guidelines and Rubric.html IDS 104 Module Two Journal Guidelines and Rubric Overview A growth mindset—the belief that abilities and intelligence can be developed through dedication and effort—is an essential skill for lifelong

Organizational Change

Describe a significant organizational change that you have witnessed or been a part of. Discuss its origins, impacts, and outcomes. Was it ultimately good for the organization? Were there winners and losers? Be sure to respond to at least TWO of your classmates’ posts.

Unit VIII

see attachment Unit VIII Assignment ABC Corporation has 3 plants across the United States in 3 different regions consisting of East, Central, and West. Last year, each plant purchased new equipment for their plants, and each plant earns the same income of $200,000. However, each plant required a different investment

Unit VII

see attachment Problem ABC Manufacuring Instructions: Direct Labor Budget for the Year Ending Dec 31, 202X 1. Review the data given, fill in the information in yellow cells to determine number of employees needed. Quarter 1 Quarter 2 Quarter 3 Quarter 4 Year Direct labor hours per unit 1 1

Foriegn

Topic Foreign exchange market  BUSI 606 Discussion Assignment Instructions The Discussions allow you the opportunity to apply what you have learned from the Module: Week’s readings. There are 2 parts to each Discussion: thread and replies. Both parts must be posted and written in a substantive manner, without spelling and

Keeping up with the joneses

 Research what the idiom; “Keeping up with the Joneses” means and relate how it can affect a person’s spending as they age. 2. It’s easier than ever to spend money today than it was in the past. Explain why this is so. 

Module 1 project 1 IDS-104

Please see attachment below Module One Short Paper Guidelines and Rubric.html IDS 104 Module One Short Paper Guidelines and Rubric Overview Digital communities are everywhere, from social media groups and online learning forums to gaming and hobby-based platforms. These spaces bring people together with shared interests, goals, or experiences, and

Module 1 Project 1

Please see attachment below for assignment details. Module One Short Answer Assignment Guidelines and Rubric.html HUM 102 Module One Short Answer Assignment Guidelines and Rubric Overview Creative works help us make sense of the world around us. This assignment will allow you to explore how creative works from the subject

Computer Applications in Accounting

image4.png image5.png image6.png image7.png image8.png image9.png image10.png image11.png image12.png image13.png image14.png image15.png image16.png image17.png image18.png image19.png image20.png image21.png image22.png image23.png image24.png image25.png image26.png image27.png image28.png image1.png image2.png image3.png

Case Study

   Your city is encouraging the use of reusable, eco-friendly water bottles to cut down on plastic waste. In the current local market, a reusable bottle sells for about $5, and each month about 10,000 bottles are sold. Surveys show some consumers are willing to pay up to $8 for

Business & Finance HOMEWORK

· Principles and Practices of Management and Organizational Behavior, 1st Edition By: Chandrani Singh and Aditi Khatri ISBN: 978-1-03-263424-1

Reading 8

Instructions and readings attached  For section #2 Comparative Insight (7 points) I also attached week 7 reading (Reading_Interviewing Candidates-1.pdf) 

HR 2

Instructions and readings are attached.  Note: You don’t have to create the video. Just write a script (1-3 mins)  

ethics

BUSI 301 Discussion Assignment Instructions Overview Discussions bring dialogue and communication into our learning experience. Unlike so much of the unsubstantiated opinion we see in the public square and social media, these discussions provide a space for in-depth analysis and application of the topics in our Learn readings and presentations.

Unit VI

see attached You have been hired at ABC Manufacturing, and you have been asked to work on the budget for the upcoming year regarding labor costs and the number of employees needed. Complete the Unit VI Assignment Template for this assignment and submit it for grading in Blackboard.