Hello!
Create a brand in POWERPOINT FORMAT. Max 10 slides. MIN 5 slides.
Take our learnings and reread our old presentations to apply marketing insights and definitions to your findings.
Considerations:
· $1m to spend
· What type of alcoholic beverage will you launch? Whiskey, wine, RTD or something else? Why?
· What city, state will you launch? Why?
· What is the name of your brand? (Logo not required but maybe you do come up with one?)
· Where do you spend $1m (ABL, BTL, TTL or a sales person or sampling, be creative)
· What’s your price point?
· Use pics as examples.
· Who are your competitors?
· Brand position in category?
DUE LAST OFFICIAL DAY!