See attachment
Instructions
GOAL: Build on your work with your business model canvas by discussing the patterns, the design, and the overall business strategy that it illustrates.
700 Word Minimum
Plagiarism free
A+ work required
Introduction: Examine and discuss the observable patterns, designs, and strategies seen in your business model. You should also integrate metaphors (Morgan’s) and framing (Bolman & Deal) into the discussion of your organization/business. This paper will serve as an investigative tool to inform you further about your business model so that you will be prepared to comprehensively diagnose/assess your model and propose recommendations in your final project for the course. You could say that this week’s work lays the groundwork for moving into the substantive diagnosis and assessment expected in your final paper. You may also benefit from conducting an Internet search of the Business Model Canvas to become comfortable with how it works, particularly in the investigation of patterns, design, and strategy. There are also various YouTube-type videos on the web that demonstrate the use of the canvas for this phase of your work with your canvas.
Instructions: Write a 700 word minimum paper that presents your conclusions about the pattern(s), design(s), and overall business strategy depicted by your canvas. Metaphoric and framing applications should also be discussed. The paper should be written in third person and is not reflective (first person not acceptable). A title page and references page with a minimum of three sources is required (no abstract needed).
IMPORTANT NOTE: One of the common errors that students make in the writing of this paper is to limit the discussion of the “frames” (Bolman & Deal) and “metaphors (Morgan). Do not merely mention these items, but discuss the implications of them. What “frame” best depicts your organization and why? What does it tell you about the effectiveness of the context/perspective of the interactivity within of your model? Make the same sort of consideration in relation to the most appropriate metaphor that describes the functionality of your organization/business. Look for the “so what” in your consideration of pattern, design, and strategy. This is where the consideration and reflection based on your model—with added insight via the frames and metaphors—provides you a substantive understanding of the implications of the pattern, design, and strategy. Consideration of change, or confirmation of direction—will be revealed in this process.
Business Model used in earlier assignment:
Western Midstream Partners, LP Business Model Canvas
Customer Segments
:
· Oil and Gas Producers – WES provides resources for gathering, processing, and transporting natural gas, natural gas liquids, crude oil, condensate, and produced salt water for upstream producers.
· Refining Companies and Petro Chemical Companies – WES provides storage for NGLs and crude oil for customers in need.
· Energy Consumers – WES provides residue gas transportation to end users and utility companies.
Value Propositions
:
· Gathering of natural gas, natural gas liquids, crude oil, condensate, and produced salt water – WES Has over 75 compressor stations and several thousand miles of pipeline for gathering multiple products safely.
· Transportation/Storage of natural gas, natural gas liquids, crude oil, condensate, and produced salt water – Western Midstream has several hundred miles of residue gas pipelines to safely deliver product to downstream refineries and many storage facilities for liquids.
· Processing of natural gas, natural gas liquids, crude oil, condensate, and produced salt water – Western Midstream has over 8 natural gas processing plants and over 10 treatment facilities for crude oil and condensate, and 40+ saltwater disposals
Channels
:
· Direct Sales – WES has teams that directly visit and potential customers such as oil and gas producers and downstream refineries and customers.
· Company Website – WES provides a very detailed website with our history and future visions for potential customers to view.
· Volunteering and Industry Conferences – WES actively participates in volunteering in the communities around our headquarters and field offices to further get our name out. WES also participates in industry conferences purely to show innovation and network with future costumers.
Customer Relationships
:
· Superior customer service – WES strives to provide excellent customer service to each customer regardless of size or amount of production, all customers are treated the same. We provide dedicated integrated ops representatives for each company so someone is on standby and ready to respond at all times.
· Contracts and agreements – WES always plan to work long term agreements or contracts with each customer that is fair for both parties.
· Performance updates and future plans – WES provides key performance indicators and shares future plans with customers to keep them in the loop.
Revenue Streams
:
· Long-term contracts – We generates revenue through contracts made with customers. These contracts are a steady source of income to the company.
· Processing Fees – WES receives steady income from processing fees from natural gas, oil, condensate, and NGLs.
· Transportation Fees – WES receives steady income from transporting natural gas, crude oil, condensate, NGLs, and produced salt water.
Key Resources
:
· Processing Plants and Facilities – These facilites are key resources with in WES. These bring in a steady income. Maintaining and keeping these facilities in reliable shape in and major goal for the company.
· Pipelines – All of WES transportation and gathering pipelines are a major resource. Keeping these lines within compliance and in good operating condition is imperative for the success of the company.
Key Activities
:
· Gathering, processing, and transporting crude oil, natural gas, condensate, and NGLs from producers to market hubs and end users.
· Operating pipeline systems for crude oil, natural gas, condensate, and NGLs: Investing in infrastructure to improve our pipeline systems.
Key Partnerships
:
· Contractional partnerships with refining companies – Many long-term contracts with petro and refining companies that guarantee a steady stream of income.
· Contractional partnerships with oil and gas producers – Many long-term contracts with petro and refining companies that guarantee a steady stream of income.
Cost Structure
:
· Cost of operating and maintaining pipeline systems – WES endures significant cost to maintain and keep its pipeline systems in safe and operation conditions.
· Infrastructure Expansions – WES is consistently growing so it must invest capital into the expansion of infrastructure.
· Safety and compliance – WES places safety and compliance at the top of the list and allocates capital specifically to keep our systems and people safe and within compliance.
