Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
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3. Internal Analysis The group should perform a thorough internal analysis to understand the strengths and weaknesses within the firm. 3.1 VRIN Analysis of Firm Resources Identify the four most important resources of the firm and explain why they are the four most important resources for this specific firm.