Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
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Innovation in Life Science Project (100 pts.) “Innovation in life science will be the major driver of meeting four major societal challenges: challenges of climate, challenges of food, challenges of energy, and challenges of health.” Phillip A. Sharp, MIT, Co-chair, NRC Committee, A New Biology for the 21st Century This