Description
Avoid plagiarism
Note: The project shall be for 08-10 pages A4 size, Times New Roman, font-12, single spacing, margins – normal
Project Rubric
Spring – 2025
Graded: 15 Marks
Submission Date:
The Assignment shall be graded according to the following standards:
Summary
Mission Statement
Current Marketing
Situation
Threats and Opportunity
Objective and Issues
Team Launch
Strategies
Marketing Action Plan
Process Design
Budget and Controls
A
Exceptionally well-written in
own words with complete
information required
B
Well-written in own words
with complete information
required
Concept is clear
Clearly presents a main idea and
supports it throughout the
project.
Well-planned and well-thought
out. Includes title, introduction,
and statement of main idea,
transitions, and conclusion.
All sections have clear ideas
with smooth transitions.
Clear concept of executing the
production process of the new
product
Exceptionally well-presented;
C
D
Well-written in own words with
some information
Copy-paste from
the text
Shows awareness
Shows limited awareness
No awareness
There is a main idea
supported throughout most
of the project.
Vague sense of a main idea,
weakly supported throughout
the project.
No main idea
Good overall organization,
includes the main
organizational tools.
Most sections have clear
ideas with transitions.
Good idea of executing the
production process of the
new product
Well-presented; ideas are
There is a sense of organization,
although some of the
organizational tools are used
weakly or missing
Some sections have clear ideas,
and transitions are weak.
Good idea of executing the
production process of the new
product, but needs more content
Content is sound and solid;
Marks
3
No sense of
organization
Sections lack clear
ideas
3
Weak concept of
production process
Content is not
3
Dr. Nadia Yusuf
ideas are detailed, welldeveloped, supported logical
facts and understandings.
detailed, well-developed,
supported logical facts and
understandings.
ideas are present but not
particularly developed.
Numbers of Words: 6000
(minimum, excluding Table
of Content & references)
Achieved target with authentic
literature
Short of target with
authentic literature
Over-achieved target with
unwanted literature
References
All references cited in-text and
listed in the reference list. No
plagiarism
Few references cited in-text
and reference list has
unwanted references. 75%
plagiarism, with copy paste
Grammar & Mechanics
Excellent grammar, spelling,
syntax, and punctuation.
A few errors in grammar,
spelling, syntax, and
punctuation, but not many.
Few references cited in-text and
reference list has unwanted
references. 50% plagiarism,
with copy paste
Shows a pattern of errors in
spelling, grammar, syntax
and/or punctuation. Can also be
a sign of lack of proof reading.
sound
Could not achieve
the required target
and vague content
No in-text citations
available /
Reference list not
appropriate
3
Continuous errors
3
Total Marks:
15
Presentation Rubric
ORAL PRESENTATION SKILLS
NONVERBAL SKILLS
Eye contact
Holds attention of
entire audience with the
use of direct eye
contact, seldom looking
at notes.
Consistent use of direct
eye contact with
audience, but still returns
to notes.
Displayed minimal eye
contact with audience,
while reading mostly
from the notes.
No eye contact with
audience, as entire
report is read from
notes.
1
Dr. Nadia Yusuf
Body language
Movements seem fluid
and help the audience
visualize.
Made movements or
gestures that enhances
articulation.
Very little movement or
descriptive gestures.
No movement or
descriptive gestures.
Poise
Student displays
relaxed, self-confident
nature about self, with
no mistakes.
Makes minor mistakes,
but quickly recovers from
them; displays little or no
tension.
Displays mild tension;
has trouble recovering
from mistakes.
Tension and
nervousness is obvious;
has trouble recovering
from mistakes.
VERBAL SKILLS
Enthusiasm
Demonstrates a strong,
positive feeling about
topic during entire
presentation.
Occasionally shows
positive feelings about
topic.
Shows some negativity
toward topic presented.
Shows absolutely no
interest in topic
presented.
Elocution
Student uses a clear
voice and correct,
precise pronunciation
of terms so that all
audience members can
hear presentation.
Student’s voice is clear.
Student pronounces most
words correctly. Most
audience members can
hear presentation.
Student’s voice is low.
Student incorrectly
pronounces terms.
Audience members have
difficulty hearing
presentation.
Student mumbles,
incorrectly pronounces
terms, and speaks too
quietly for a majority of
students to hear.
1
CONTENT
Subject Knowledge
Student demonstrates
full knowledge by
answering all class
questions with
explanations and
elaboration.
Student is at ease with
expected answers to all
questions, without
elaboration.
Student is uncomfortable
with information and is
able to answer only
rudimentary questions.
Student does not have
grasp of information;
student cannot answer
questions about subject.
3
Dr. Nadia Yusuf
Organization
Student presents
information in logical,
interesting sequence
which audience can
follow.
Student presents
information in logical
sequence which audience
can follow.
Audience has difficulty
following presentation
because student jumps
around.
Audience cannot
understand presentation
because there is no
sequence of information.
Mechanics
Presentation has no
misspellings or
grammatical errors.
Presentation has no more
than two misspellings
and/or grammatical
errors.
Presentation has three
misspellings and/or
grammatical errors.
Student’s presentation
has four or more spelling
and/or grammatical
errors.
Total
5
Dr. Nadia Yusuf
BUSE 619 – Business Ethics and Social Responsibility
Project Outline
Spring – 2025
Graded: 15 Marks (Project)
Submission Date:
Team Assignment
The main purpose of this assignment is to know about the process of new product
development and by taking into consideration code of ethics is important for providing
guidance to the managerial decisions that are made to create a good framework for
foundation of decisions. This helps in creating boundaries within an organization and setting
of standards for the interaction of existing external stakeholders. Ethical issues exist, in a
broad sense, whenever one’s actions affect others. In the workplace, a manager’s decision
might affect employees, customers, suppliers, creditors and shareholders. These are the
stakeholders of an organization. To decide on course of action, ethical reasoning skills are
essential to making ethical decision.
Outline for the Business Ethics and Social Responsibility:
First Page:
• A brief, descriptive project title (2-4 words). This is critical!
• Your name, phone number, email, department/degree program, and year.
• The faculty name.
From Second Page:
1. Executive Summary
2. Write a mission statement for the product
3. Current Marketing Situation
• Our customers
• Market Segmentation
• Size of Market
• Current Market Competitors
4. Threats and Opportunities
• The 3 nearest competitors (existing solutions) and price
• A description of the product opportunity you have identified. Your description may
include the following:
a. Documentation of the market need
b. Shortcomings of existing competitive products
• Threats
• Environmental issues
5. Objectives and Issues
6. Team launch
7. Business Strategies
8. Operations Strategies
9. Marketing Strategies
• Customer driven marketing strategies
• Develop an organized list of customer needs for the product
• Market targeting
• Positioning
• Differentiation
• Marketing Mix
• Product Strategies
10. Marketing action plan
11. Process design (location, layout, process technology, etc.)
12. Budgets and Controls
• Capital costs
• Operating costs
• Cost of production
• Promotion cost
• Labor cost
• Controlling
13. Ethical code of the company and ethical climate of the industry
14. References (APA format only) (Separate on the last page) For APA format
understanding,
Presentation: 5 Marks
Note: The project shall be for 08-10 pages A4 size, Times New Roman, font-12, single
spacing, margins – normal.
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