Please read attachments for instructions.
Assignment: In this project, your group will investigate a real-world problem in the Bay
Area, then design a campaign to mobilize stakeholders around a creative intervention.
This is not about proposing a perfect solution; it’s about grappling with root causes,
systems of power, and possibilities for change. You will be assessed on the clarity,
depth, and reasoning of your analysis, not whether the solution is “correct.”
Issue: Bringing back “mall culture”. Concerned about declining revenue for small
businesses, stay focused on that agnostic of mall culture as the cause.
Written Report:
○ Clearly Stated Problem
○ Scope the issue narrowly enough to be researchable and
actionable.
○ Focus on the Bay Area.
○ Stakeholder Mapping
○ Identify the key individuals, groups, or institutions involved.
○ Analyze their interests, rules, and values (e.g., economic
motivations, legal responsibilities, cultural norms).
○ Support your mapping with relevant research (articles, policy
reports, etc.).
○ Root Cause Analysis
○ Describe the systemic, cultural, economic, or political causes that
perpetuate the problem.
○ Go beyond symptoms to explain why this problem persists.
○ Ground your explanation in evidence and course concepts.
○ Campaign Description
○ Propose a detailed, creative intervention or action strategy aimed
at engaging stakeholders.
○ Clearly justify how your intervention addresses the root causes.
○ Show how the campaign is designed with stakeholders’ interests,
rules, and values in mind.
○ Your campaign should include a collaborative or public-facing
element with a local artist or art-based strategy that supports your
goals.
○ You are not expected to develop new artwork with an artist. Learn
about local artists and identify one who might be relevant. Consider
reaching out for a brief informational interview to learn about them.
○ Explain what kind of art you would commission and justify how it
aligns with your campaign goals and stakeholder landscape.
Slideshow:
○ Prepare a presentation to share your campaign with the class.
○ Include key highlights from each section above, with visuals encouraged
(e.g., diagrams, images, analytics).
○ Your slides should be well organized and easy to follow.
○ Avoid full sentences in slides. Use bullet points, keywords, or visuals to guide
your talking points.
○ Focus on engaging your peers. Make your presentation clear, provocative,
and concise.
