JWI 555: Organizational Change and Culture
Assignment 2
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JWI 555 Assignment 2 (1244) Page 1 of 5
Assignment 2: Individual Assignment
Organizational Change and Culture Project – Part I: Business Brief and Change Vision Video
Due: Monday, 9:00 am (eastern), Week 8 (Weight: 25%)
Change is part of the game. Leaders must set the vision and navigate the challenges of implementing
change. Effective leadership requires you to harness both the minds and hearts of employees to enable
change to occur and take root in the company’s culture. For this assignment, you will identify one change
management need within your company or from a company you previously worked for.
You will create a plan for a change initiative, describing it in your Business Brief and presenting it in your
Change Vision Video. Think of your Business Brief as a summary document that could be used as a
reference by the Board of Directors, and think of your Change Vision Video as your pitch to the Board
members to gain their support for your initiative.
Business Brief
Identify a needed organizational change and your perceived employee resistance to the change. Then
utilize the first six (6) elements of Kotter’s eight-stage framework to create your plan for the change
initiative. Write a Business Brief that summarizes your change initiative plan in 2 to 3 pages. It should be
written in a professional format and include a cover page, as detailed in the Formatting Requirements
section below. Use the prompts below to guide you:
1. Provide a brief background of the company and its culture.
2. Identify the problem you want to address and explain why it is important.
3. Describe your change initiative according to Steps 1 through 6 of Kotter’s eight-stage framework.
Provide answers to each of the following questions to create this description:
o How will you create a sense of urgency?
o How will you build a guiding coalition?
o What is your change vision and strategy?
o How will you communicate the change vision?
o How will you empower employees to take action for this change?
o How will you create short-term wins?
JWI 555: Organizational Change and Culture
Assignment 2
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 555 Assignment 2 (1244) Page 2 of 5
Change Vision Video
Create a 2 to 3-minute video that presents your change vision in a compelling manner that will
effectively engage your audience. For this assignment, you will use the Zoom tool. This should be a video
of you. No PowerPoint or other props are needed. Your main points should be simple and easy to recall,
the tone should be professional, you should convey an appropriate amount of urgency and generate
excitement.
1. What is the change?
2. Why is this important and needed?
3. What is the benefit for the company and for individual employees?
4. What will success look like?
Upload the video in MP4 format and include your first and last name in the filename. Upload both your
business brief document and video together.
Professional Formatting Requirements for Business Brief:
• Include a cover page containing the title of the assignment, your name, your professor’s name,
and the course title and date
• Include a references page, showing all your sources
• The cover page and the references page are not included in the required page length
• Double-spaced, professional font (Times New Roman or Ariel), 10-12 font size
• Headings are used to identify main topics and subtopics
• Paragraphs are separated by a single space
JWI 555: Organizational Change and Culture
Assignment 2
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 555 Assignment 2 (1244) Page 3 of 5
Rubric: Assignment 2
Weight: 25% Business Brief and Change Vision Video
Criteria Honors High Pass Pass Low Pass Unsatisfactory
1. Business
Brief provides
background
on the
chosen
company and
its culture
and clearly
identifies the
need and
why a
change
initiative is
required.
Weight 15%
Exemplarily
provides a clear
and concise
background on
the company and
its culture.
Additionally, the
student
exemplarily
describes the
organizational
change need and
rationale in a
compelling and
convincing
manner.
Completely
provides a
clear and
concise
background on
the company
and its culture.
Additionally,
the student
completely
describes the
organizational
change need
and rationale in
a compelling
and convincing
manner.
Satisfactorily
provides a clear
and concise
background on
the company
and its culture.
Additionally, the
student
satisfactorily
describes the
organizational
change need
and rationale in
a compelling
and convincing
manner.
Partially
provides a clear
and concise
background on
the company
and its culture.
Additionally, the
student partially
describes the
organizational
change need
and rationale in
a compelling
and convincing
manner.
Does not or
unsatisfactorily
provides a clear
and concise
background on the
company and its
culture.
Additionally, the
student does not
or unsatisfactorily
describes the
organizational
change need and
rationale in a
compelling and
convincing
manner.
2. Describe your
change
initiative
according to
the first six (6)
stages from
Kotter’s eight-
stage
framework.
Demonstrates
understanding
of the course
concepts.
Weight: 35%
Exemplarily
describes the
change
initiative
according to
Kotter’s eight-
stage
framework.
Unique
insights and
stance are
clear,
concise, and
persuasive.
Demonstrates
an excellent
and full
understanding
of the course
concepts.
Completely
describes the
change
initiative
according to
Kotter’s eight-
stage
framework.
Demonstrates
a solid under-
standing of the
course
concepts.
Satisfactorily
describes the
change initiative
according to
Kotter’s eight-
stage
framework.
Demonstrates
satisfactory
understanding
of the course
concepts.
Partially
describes the
change initiative
according to
Kotter’s eight-
stage
framework.
Demonstrates a
partial under-
standing of the
course
concepts.
Does not or
unsatisfactorily
describes the
change initiative
according to
Kotter’s eight-
stage framework.
Demonstrates a
minimal under-
standing of the
course concepts.
JWI 555: Organizational Change and Culture
Assignment 2
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 555 Assignment 2 (1244) Page 4 of 5
Weight: 25% Business Brief and Change Vision Video
Criteria Honors High Pass Pass Low Pass Unsatisfactory
3. The business
brief is
logical,
professionally
formatted,
and free from
grammatical
errors.
Weight: 10%
The business
brief is highly
logical and
professionally
formatted. All
sources are
consistently cited
in-text and
references are
included in a
manner that
enables the
reader to quickly
identify sources.
There are no
mechanics or
usage errors.
The business
brief is logical
and
professionally
formatted.
Most sources
are
consistently
cited in-text
and the
reference list is
included.
Mechanics and
usage errors, if
any, are minor
and have no
impact on the
flow.
The business
brief is
satisfactorily
logical and
professional in
format. Sources
are mostly cited
in-text and the
reference list is
adequately
formatted. There
are a few
mechanics and
usage errors,
but they do not
have a major
impact on the
flow.
The business
brief is semi-
professional in
format and
contains some
mechanics and
usage errors.
Sources are not
consistently
cited and/or the
reference list is
incomplete or
improperly
formatted.
The business brief
is illogical and
unprofessional
and contains
multiple
mechanics and
usage errors.
References and
citations may be
missing.
4. Present your
change vision
via video in a
compelling
manner that
will engage
employees.
Video
addresses all
4 questions
about the
change
vision.
Weight: 30%
The change
vision video is
exemplary
presented. It
thoroughly
details the
rationale for
change,
creates a
strong sense
of urgency,
and succinctly
explains what
success looks
like. It is
highly
compelling
and engaging.
Video
addresses the
4 questions
about the
change vision
excellently.
The change
vision video is
well presented.
It details the
rationale for
change,
creates a
sense of
urgency,
succinctly
explains what
success looks
like, and is
compelling and
engaging.
Video fully
addresses the
4 questions
about the
change vision.
The change
vision video is
satisfactorily
presented. It
details the
rationale for
change, creates
some sense of
urgency,
explains what
success looks
like, and is quite
engaging. Video
addresses the 4
questions about
the change
vision but not in
detail.
The change
vision video is
partially
presented. It
presents the
rationale for
change, but
does not create
a sense of
urgency, only
partially explains
what success
looks like, and is
not very
engaging. Video
addresses 3 or
fewer questions
about the
change vision.
The change vision
video is
unsatisfactorily
presented. Little to
no synthesis of
ideas is
demonstrated and
logical reasoning
is not included or
evident. Video is
not engaging and
does not address
any of the 4
questions about
the change vision.
JWI 555: Organizational Change and Culture
Assignment 2
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
JWI 555 Assignment 2 (1244) Page 5 of 5
Weight: 25% Business Brief and Change Vision Video
Criteria Honors High Pass Pass Low Pass Unsatisfactory
5. The video
has a
professional
look and feel
and stays
within the
timeframe.
Weight: 10%
The video
presentation is
extremely
professional. The
student is
professionally
dressed, has an
appropriate
background,
makes eye
contact, voice is
dynamic, and
verbal cues are
exemplarily
applied. Video
adheres to the 2-
3 minute time
limit..
The video
presentation is
mostly
professional.
The student is
professionally
dressed, has
an appropriate
background,
makes eye
contact, voice
is mostly
dynamic, and
verbal cues are
completely
applied. Video
may be slightly
over the 3
minute
maximum, but
by no more
than 1 minute.
The video
presentation is
satisfactorily
professional.
The student is
somewhat
professionally
dressed, has an
appropriate
background,
makes some
eye contact,
voice is
somewhat
dynamic, and
verbal cues are
satisfactorily
applied. Video
may be over the
3 minute
maximum, but
by no more than
2 minutes.
The video
presentation is
partially
professional.
The student is
fairly
professionally
dressed, has a
somewhat
appropriate
background,
makes little to
no eye contact,
voice is fairly
dynamic, and
verbal cues are
partially applied.
Video may not
adhere to the 2-
3 minute time
limit.
The video
presentation is
not professional.
The student is not
professionally
dressed, does not
have an
appropriate
background,
makes no eye
contact, voice is
not dynamic, and
verbal cues are
not or
unsatisfactorily
applied. Video
does not adhere
to the 2-3 minute
time limit.
