JWI 540: Strategy
Assignment 3
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JWI 540 – Assignment 3 (1244) Page 1 of 5
Assignment 3: Strategy Presentation
Due: Monday, 9:00 am (eastern), Week 11 (Weight: 20%)
Introduction
“In order for strategy to be effective, it has to be clearly communicated.
Everybody in the organization has to understand why we are doing what we’re doing,
and what they need to do in order to execute the strategy.”
– Jack Welch –
Time to Shine! You’ve done the hard work to evaluate the playing field and competition. You’ve looked
at seven potential strategic moves and assessed the pros and cons of each. Finally, you have arrived at
the game-winning move that can help your company beat competitors, generate significant shareholder
value and create a sustainable competitive advantage. All you need now is a “yes” from your CEO!
You know that one of the most important skills leaders must develop is the ability to sell their ideas. They
need to understand their audience, craft their presentation appropriately, have poise, and communicate
clearly. They also need to show their passion and demonstrate executive presence!
You know your CEO’s time is valuable and you have only five minutes to “sell” your game-winning move
and explain the key rationale. You will synthesize your previous executive briefs to create a succinct,
well-organized presentation based on Jack’s 5 slides and then present these during your five-minute slot.
The presentation is focused on selling the move and your rationale – and this probably means that some
of the slides are going to be more important than others. Your CEO wants you to touch on each slide
during the 5-minute presentation but doesn’t mind if you spend only a brief amount of time on some slides
and more time on others.
You have a great game-winning move. You have been perfecting your executive presence. You have
confidence. You are ready to impress!
Instructions
1. Distill the work you have done in Assignments 1 and 2 to create a 5-slide strategy deck. This is
explained in Chapter 11 of Winning and is also included in summary form below.
Be aware that information needed for some of Jack’s questions would be available to a
company’s strategy team leader but may not be in the public domain for our use. Therefore, your
content in each slide will primarily be derived from your research for your first two assignments.
This may mean that you focus on answering some of Jack’s questions, but perhaps not all of
them.
JWI 540: Strategy
Assignment 3
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
This document is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1244) Page 2 of 5
2. You should approach your presentation from a senior executive perspective, with your intended
audience being the CEO of the company. Your presentation should be both informative and
inspirational. Your goal is to persuade the CEO to support your strategic plan.
3. You should assume that the CEO has already read your two executive briefs. However, you are
unsure whether there is support or skepticism for of your game-winning move. Thus, you need to
focus on “selling your strategy” and not just regurgitating your first two assignments. Your CEO
will be compelled by an enthusiastic presentation that explains why your game-winning move is
the right one, but that also presents a balanced, cogent understanding of the risks involved.
4. Your presentation should have a professional look and feel. It should demonstrate your executive
presence through professional dress, eye contact, clear and confident speech and body language.
Think about Jack’s “4 E’s + 1 P” as you prepare, and use this as a guide for your delivery.
Formatting and Submission Requirements
• Record your presentation using Zoom This will allow you to record your use of a PPT deck and
webcam at the same time. Recording instructions and samples:
• Keep your presentation within a 4- to 6-minute timeframe.
• You may only present slides from Jack’s 5-slide methodology, and you must present all 5 slides.
However, you are not required to allocate your time equally on to each of the 5 slides. Instead,
spend your time on the slides that best enable you to convincingly sell your game-winning move.
There are many tactics that allow you to briefly cover a slide that is not essential to sell your
move. An example is to quickly flash the competition slide while noting, “You are well aware that
our two key competitors are Ford and GM, and I shared their recent moves in the executive brief,
so I’d instead like to advance to the Our Organization slide”.
• Submit your Zoom video in mp4 format only. Note: Zoom offers several formats, so make sure you save
to your computer and then upload only the mp4 formatted version.
• You do not need to submit a separate PPT file for grading because each slide should be visible in your
Zoom video.
JWI 540: Strategy
Assignment 3
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
This document is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1244) Page 3 of 5
5-Slide Methodology Questions
Slide questions are not set in stone. Focus your content on the most important and relevant questions for
your company and industry. You are not expected to incorporate every bullet under each slide as part of
your five-slide presentation. Instead, choose the most compelling elements that help you tell the most
persuasive story.
Slide 1: What the Playing Field Looks Like Now
• Who are the competitors in this business, large and small, new and old?
• Who has what share globally, and in each market? Where do we fit in?
• What are the characteristics of this business? Is it a commodity, high value, or somewhere in
between? Is it long cycle or short? W here is it on the growth curve? What are the drivers of
profitability?
• What are the strengths and weaknesses of each competitor? How good are its products?
How much does each spend on R&D? How big is each sales force? How performance-driven
is each culture?
• Who are this business’s main customers, and how do they buy?
Slide 2: What the Competition Has Been Up To
• What has each competitor done in the past year to change the playing field?
• Has anyone introduced game-changing new products, new technologies, or new distribution
channels?
• Are there any new entrants, and if so, what have they been up to in the past year?
Slide 3: What You’ve Been Up To
• What have you done in the past year to change the competitive playing field?
• Have you bought a company, introduced a new product, stolen a competitor’s key
salesperson, or licensed a new technology from a startup?
• Have you lost any competitive advantages that you once had – a great salesperson, a special
product, a proprietary technology?
Slide 4: What’s Around the Corner?
• What scares you most in the year ahead – what are one or two things a competitor could do to
nail you?
• What new products or technologies could your competitors launch that might change the
game?
• What M&A deals made by a competitor would knock you off your feet?
Slide 5: What’s Your Winning Move?
• What can you do to change the playing field – is it an acquisition, a new product, globalization?
• What can you do to make customers stick with you more than ever before and be more loyal
to you than to anyone else?
• Persuasively and logically present your “winning move”
JWI 540: Strategy
Assignment 3
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
This document is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1244) Page 4 of 5
RUBRIC: Assignment 3
Criteria Honors High Pass Pass Low Pass Unsatisfactory
1. The 5 slides
include the
most important
key findings
and analyses
and insights
and are
professional in
appearance.
Weight 50%
All 5 slides are
exemplary in
content,
professional in
appearance, and
exceptionally well
aligned to the
presentation.
They illuminate
key facts and
insights and are
graphically
interesting.
All slides are well
designed and fully
developed, with
excellent content,
and effectively
enhance the
student’s
narration.
The 5 slides have
very good content
and are
professional in
appearance.
They provide an
excellent support
for the
presentation by
illuminating key
facts and insights
and are
graphically
interesting.
All slides are well
developed, with
good content, and
enhance the
student’s
narration.
The 5 slides have
satisfactory
content and are
professional in
appearance.
They support the
presentation by
illuminating key
facts and insights
and are
graphically
interesting.
No slides are
missing,
underdeveloped,
or not aligned with
the narration. The
slides are
generally effective
in enhancing the
student’s
narration
The 5 slides meet
minimum content
requirements.
Appearance is
professional but
only partially
supports the
presentation.
No more than one
slide is missing
underdeveloped,
or not aligned with
the narration.
The slides may
not significantly
enhance the
student’s
presentation.
The 5 slides are
not satisfactory in
content and do
not satisfactorily
support the
presentation.
Two or more
slides might be
missing or not
fully developed.
There may be a
lack of alignment
with the slide
content and the
student’s
narration.
The slide design
may distract from,
rather than
enhance, the
student’s
presentation.
2. Persuasively
and logically
present the
“Game-
Winning
Move.”
Weight 20%
Excellent
presentation of
the game-winning
move.
The student’s
narration and the
game-winning
move slide
complement each
other and
contribute to a
highly persuasive,
logical, and clear
plan of action.
The presentation
demonstrates a
high degree of
both importance
and urgency
around the game-
winning move.
Presents
information
appropriate for a
CEO, effectively
sells the move
while providing
clear balance of
risk and reward.
Logical and
persuasive
presentation of
the game-winning
move.
The student’s
narration and the
game-winning
move slide
complement each
other and support
a clear plan of
action. The
presentation
demonstrates a
reasonable
degree of
importance and
urgency around
the game-winning
move.
Presents
information
appropriate for a
CEO, effectively
sells the move,
and manages to
persuade the
CEO while
providing
reasonable
balance of risk
and reward.
Satisfactory
presentation of
the game-winning
move.
The student’s
narration and the
game-winning
move slide may
complement each
other but the
move may lack
details regarding
the viability,
importance, or
urgency.
Presents
information in a
satisfactory
manner but may
only partially
consider the
balance of risks
and rewards.
Presentation of
the game-winning
move is lacking in
some regard.
It may not be fully
defined or
persuasively sold.
Missing or
unsatisfactory
presentation of
the game-winning
move.
JWI 540: Strategy
Assignment 3
© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not
be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.
This document is subject to change based on the needs of the class.
JWI 540 – Assignment 3 (1244) Page 5 of 5
Criteria Honors High Pass Pass Low Pass Unsatisfactory
3. Executive
Presence
Weight 20%
Delivers a
presentation with
exceptionally
strong Executive
Presence.
Demonstrates
confidence, poise,
professional
dress, appropriate
background,
consistent eye
contact with the
camera.
Voice is quite
dynamic, and
verbal cues are
exemplarily.
Sound and
lighting are
excellent to
provide high-
quality video.
Narration is highly
engaging and
enhances the
slide content by
supplementing
the slides and not
reading from a
script.
Demonstrates
good Executive
Presence
that includes
confidence and
poise,
professional
dress,
appropriate
background,
consistent eye
contact with the
camera.
Voice is
dynamic, and
verbal cues are
consistently
applied.
Sound and
lighting are very
good and provide
good video
quality.
Narration does
not just replicate
the slides, or
sound like it is
being read from
a script.
Demonstrates
satisfactory
presentation
skills regarding
confidence and
poise,
professional
dress,
appropriate
background,
consistent eye
contact with the
camera.
Voice is
dynamic, and
verbal cues are
satisfactorily
applied.
Sound and
lighting are
sufficient to
provide good
video quality.
Narration may
add additional
details to the
slide content.
Demonstrates
marginal
presentation
skills, lacks
confidence,
poise,
professional
dress,
appropriate
background,
consistent eye
contact with the
camera.
Voice is
monotone, verbal
cues are poorly
applied.
Sound and
lighting are
inadequate to
provide good
video quality.
Narration does
not fully enhance
the slide content,
or it is largely a
word-for-word
duplication of the
content
presented on the
slides.
Demonstrates
unsatisfactory
presentation
skills or does not
include a video
component with
the assignment
thus preventing
the rating of
executive
presence.
4. The
presentation
is within the
4- to 6-
minute
timeframe.
Weight: 10%
The video
adheres to the 4-
to 6-minute time
limit.
The video is
slightly over or
under the 4- to 6-
minute time limit,
but by no more
than 1 minute.
The video is
more than 1
minute over or
under the 4- to 6-
minute time limit,
but no more than
2 minutes.
The video is
more than 2
minutes over or
under the 4- to 6-
minute time limit,
but no more than
3 minutes.
The video is
more than 3
minutes over or
under the 4- to 6-
minute time limit.
