see attacked
David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson.
HOMEWORK 1. 8 pages, Company is the Cardinal Health
Phase 1 includes your revisions on the tasks you completed in Modules 1 and 2 and the following:
Complete an IFE and calculate financial ratios (including analysis and conclusions) for your company. Cardinal Health
· IFE with strategic implications
· Financial ratio analysis with key conclusions and implications for strategic choice
· Overall analysis of internal capabilities and implications for your strategic decisions
· Include matrices as appendices
The length for this Phase is 8 pages. Review the requirements in attached document.
HOMEWORK 2. 1 page
Overview
This exercise will give you experience in developing an IFE Matrix and using Financial Ratios. Identifying and prioritizing factors to include in an IFE Matrix fosters communication among functional and divisional managers. Preparing an IFE Matrix allows managers to articulate their concerns and thoughts regarding the business condition of the firm. This results in an improved collective understanding of the business.
Challenge
• Prepare IFE and Financial Ratios for McDonald’s. For the Financial Ratios make sure to use the McDonald’s revenue statement and balance sheet. There are additional resources found in Table 4-8, find as many McDonald’s financial ratios as possible. Record your sources.
o What strategies do you think would allow McDonald’s to capitalize on its major strengths?
o What strategies would allow McDonald’s to improve on its major weaknesses?
Table 4-8 Excellent Websites to Obtain Strategic Information (Including Financial Ratios) on Companies and Industries
1. Online Free Resources.
Form 10K or Annual Report
www.hoovers.com
2. Online Subscription Resources (Likely Subscribed to by Your University Library)
A. Mergent Online: www.mergentonline.com
At this website, financial statements seem to be more complete than at other sites. You can also search for companies with the same SIC or NAICS code and then create a comparison financial ratio report. A number of different ratios can be used as comparison criteria to create a tailored report that can then be exported into a Microsoft Excel format. Alternatively, use the Competitors Tab in Mergent to build a list of companies and compare their ratios. Your college library likely subscribes to this service.
B. Factiva:
At this website, first use the Companies & Markets tab to search for a company. Next, click “Reports” and choose the “Ratio Comparison Report” to get a company’s ratios compared to industry averages. Your college library likely subscribes to this service.
C. S&P NetAdvantage:
This website provides company and industry ratios and information in two sections of the database: (1) the Compustat Excel Analytics section of a particular company’s information page and (2) the S&P Industry Surveys.
D. Onesource: www.avention.com/OneSource
This is a widely used source for financial ratio information. Search for a particular company and then click on the link for “Ratio Comparisons” on the left side of the company information page. The data in Onesource will compare your company against the industry, against the sector, and against the stock market as a whole.
E. Yahoo Industry Center:
This is an excellent free resource that allows a user to browse industries by performance rankings, including return on equity, price-earnings ratio, market cap, price change, profit margin, price-to-book value, long-term debt, and more.
3. Hardcopy Reference Books for Financial Ratios in Most Libraries
A. Robert Morris Associate’s Annual Statement Studies: An excellent source of financial ratio information.
B. Dun & Bradstreet’s Industry Norms & Key Business Ratios: An excellent source of financial ratio information.
HOMEWORK 3, 1 page
Overview
Comparing what is planned versus what you recommend is an important part of case analysis. Do not recommend what the firm actually plans, unless an in-depth analysis of the situation reveals those strategies to be best among all feasible alternatives. This exercise gives you experience conducting research to determine what a firm is doing in 2022–2023 and should do in 2023–2026.
Instructions
Step 1. Go to
McDonald’s corporate website and click on “Press Center.” Read through the most recent 10 press releases.
Step 2. Determine two strategies that McDonald’s is actually pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.
Step 3. Determine two strategies that McDonald’s is not pursuing. Give some pros and cons of those two strategies in light of the guidelines presented in this chapter.
HOMEWORK 4, 1 page
Overview
Exercises 6A and 6C: You will begin by creating a SWOT and a BCG matrix.
Challenge
· For the SWOT
· Follow Steps 1-2 of the Learning Exercise 6A in your text. (Note: These are individual exercises and not a group exercise. This differs from your text.)
· Then, prepare a SWOT Matrix for McDonald’s.
· For the BCG (Learning Exercise 6C)
· Use the information in the Learning Exercise in your text to prepare a BCG matrix for McDonald’s locating each division where you believe it represents its position relative to market share and growth.
· When complete with both exercises (6A & 6C)
· Write a short narrative (one page or less) of your key conclusions from:
· (1) your SWOT analysis of McDonald’s,
· (2) your BCG work on McDonald’s. In addition, include your conclusions on McDonald’s as a result of its position in the BCG and the results of SWOT.
· Make clear recommendations for McDonald’s based on integrating the work from the above models.
Exercise 6A
Perform a SWOT Analysis for McDonald’s
Ken Wolter/Alamy Photo
Purpose
The SWOT Matrix is the most widely used of all strategic planning tools and techniques because it is conceptually simple and lends itself readily to discussion among executives and managers. The SWOT Matrix is effective in formulating strategies because it clearly matches a firm’s internal strengths and weaknesses with the firm’s external opportunities and threats to generate feasible strategies that should be considered. This exercise gives you practice in performing SWOT analysis for a large corporation.
Instructions
1.
Step 1Join with two other students in class. Together, develop a SWOT Matrix for McDonald’s. Follow guidelines provided in the chapter, including notation (e.g., S4, T3) at the end of each strategy. Include two strategies in each of the four (SO, ST, WT, WO) quadrants. Be specific regarding your strategies, avoiding generic terms such as “forward integration.” Use the Cohesion Case, your answers to Assurance-of-Learning
Exercise 1B
, and the company’s most recent quarterly report as given at the corporate website.
2.
Step 2Turn in the SWOT Matrix your team developed to your professor for a classwork grade. Note: Feel free to list factors and strategies vertically on a page rather than necessarily fitting everything into a nine-cell array.
Exercise 6C
Develop a BCG Matrix for McDonald’s
Purpose
Portfolio matrices are widely used by multidivisional organizations to help identify and select strategies to pursue. A BCG analysis identifies particular divisions that should receive fewer resources than others. It may identify some divisions that need to be divested. This exercise gives you practice in developing a BCG Matrix.
Instructions
1.
Step 1Place the following five column headings at the top of a separate sheet of paper: Divisions, Revenues, Profits, Relative Market Share Position, and Industry Growth Rate. Down the far left of your page, list McDonald’s divisions and segments. Now turn back to the Cohesion Case and find information to fill in all the cells in your data table.
2.
Step 2Based on McDonald’s segment data given in the Cohesion Case, complete a BCG Matrix for the company.
3.
Step 3Compare your BCG Matrix to other students’ matrices. Discuss any major differences.
