Marketing for Competitiveness
Week 3 Assignment
Marketing Strategies to Influence Buyer Behavior: Marketing in the Technological World
For this Assignment, you will continue to act as the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic target market using social media marketing strategies. In Weeks 1 and 2, you submitted presentations on incorporating the consumer, as well as incorporating product and service innovation. This week, you will create and submit a presentation on incorporating marketing in the technological era.
With those thoughts in mind, continue using the particular industry and specific target market that you selected in Week 1. Using that information, you will continue to analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will create a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you would use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations from the Learning Resources, the Walden Library, and/or other appropriate academic sources.
To prepare for this Assignment:
· Download the Week 3 Assignment Template.
Submit your presentation and accompanying script in the Notes section of each slide. Be sure to fully address the following in approximately 5–7 slides, excluding references:
Incorporating Marketing in the Technical Era
· Analyze how social media marketing can empower a marketing strategy, including the benefits and potential risks (if any) of using this type of marketing.
· Explain how search and content marketing can promote an organization and its products/services.
· Examine the pros and cons of traditional and content marketing.
· Using the examples of organizations you identified in Week 2, analyze the effects of marketing insights and how they impact each organization’s marketing practices and strategic advantages.
· Specifically (for each example), in what ways does/did the marketing practices enable the organization to take advantage of strategic opportunities, have an impact, and/or achieve or maintain a competitive marketing advantage?
