Description
Please be reminded that copy-pasting is strictly prohibited. Furthermore, I kindly request the inclusion of credible references, either from peer-reviewed articles or reputable international websites.
Case study
Please read Case 4: “The Swatch Group and Cultural Uniqueness” available in your book International Business: Competing in the Global Marketplace (13th ed.), at page no.630, and answer the following questions:
- With the Hayek family controlling nearly 40 percent of The Swatch Group, how do you think the family’s influence impacts the corporate culture in the company? What about the company’s international culture being impacted by the Hayek family? (2 Marks)
- Many of the Swatch brands have become cultural icons among a strong core following of customers in the global marketplace. Some even talk about the “Swatch Revolution” that began when Nicolas Hayek founded the company. Why do you think Swatch has such a strong cultural following? (2 Marks)
- As mentioned, Swatch wants you to create your own unique way of accessorizing through its Swatch watch. Is a watch a way to show who a person is culturally? Does a watch get embedded into a person’s culture? Can a watch create a cultural image? (2 Marks)
- Swatch has successfully maintained its Swiss heritage while expanding globally. Considering the forces of globalization—such as technology, international trade, and cultural exchange analyze how Swatch balances global standardization and local adaptation. What challenges might the company face in the future due to globalization, and how could it address them? (3 Marks)
- References: Need 4 – 5 reliable references using APA style (1 Mark)
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Introduction to International Business (MGT 321)
Due Date: 04/10/2025 @ 23:59
Course Name: Introduction to International
Business
Course Code: MGT-321
Student’s Name:
Semester: Second
CRN:
Student’s ID Number:
Academic Year:2025-26-1st
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (in Word format only) via the allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling in your information on the cover page.
Students must mention the question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism; the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
All answers must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism.
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
LO1: Identify and evaluate the impact of globalization on multinational companies.
LO2: Explain the influence of national cultural and political-economic differences on global business
strategies.
LO3: Analyze the effects of cultural diversity on product design, branding, and marketing in
international markets.
LO4: Assess strategies for balancing global standardization with local adaptation in multinational
corporations.
LO5: Critically evaluate the strategic challenges and opportunities for businesses operating in
multiple countries.
Case study
Please read Case 4: “The Swatch Group and Cultural Uniqueness” available in your book
International Business: Competing in the Global Marketplace (13th ed.), at page no.630,
and answer the following questions:
1. With the Hayek family controlling nearly 40 percent of The Swatch Group, how do you
think the family’s influence impacts the corporate culture in the company? What about the
company’s international culture being impacted by the Hayek family? (2 Marks)
2. Many of the Swatch brands have become cultural icons among a strong core following of
customers in the global marketplace. Some even talk about the “Swatch Revolution” that
began when Nicolas Hayek founded the company. Why do you think Swatch has such a
strong cultural following? (2 Marks)
3. As mentioned, Swatch wants you to create your own unique way of accessorizing through its
Swatch watch. Is a watch a way to show who a person is culturally? Does a watch get
embedded into a person’s culture? Can a watch create a cultural image? (2 Marks)
4. Swatch has successfully maintained its Swiss heritage while expanding globally.
Considering the forces of globalization—such as technology, international trade, and cultural
exchange analyze how Swatch balances global standardization and local adaptation. What
challenges might the company face in the future due to globalization, and how could it
address them? (3 Marks)
5. References: Need 4 – 5 reliable references using APA style (1 Mark)
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