Description
STUDENTS ARE ADVISED TO MAKE THEIR WORK CLEAR AND WELL PRESENTED, MARKS MAY BE REDUCED FOR POOR PRESENTATION. THIS INCLUDES FILLING YOUR INFORMATION ON THE COVER PAGE.
• STUDENTS MUST MENTION QUESTION NUMBER CLEARLY IN THEIR ANSWER.
• LATE SUBMISSION WILL NOT BE ACCEPTED.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 04/10/2025 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402
Student’s Name:
Semester: 1st Semester
CRN:
Student’s ID Number:
Academic Year:2025-26-1st
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: X / 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?
Note: Use APA style of referencing
Answers
1. AnswerBusiness Name: EcoHome Solutions
Business Address: King Fahd Road, Riyadh, Saudi Arabia
E-Mail: [email protected]
Form of Ownership:
In accordance with Saudi corporate law, EcoHome Solutions will be formed as a
Limited Liability Company (LLC). Small and medium-sized businesses (SMEs) find
the LLC structure appealing because it provides limited liability protection for owners
and management flexibility.
Investment Capital:
A SAR 500,000 initial capital investment will be used to launch the business. Two
partners will each contribute an equal amount to this capital, which will be used for
the first year’s operational expenses, digital infrastructure, marketing, and product
development.
2. AnswerA. Scope and Type of Business
EcoHome Solutions will work in the sustainable home solutions sector by providing
Saudi Arabian households and small businesses with eco-friendly goods and services.
The business will offer eco-friendly cleaning supplies, smart energy-saving gadgets,
and sustainable living consulting services.
The main goal is to make sustainability feasible and affordable for Saudi households.
This is in line with the Kingdom’s Vision 2030 reforms, which prioritize
environmental responsibility and economic diversification (Khoirunnisa & Nurhaliza,
2024). EcoHome Solutions sets itself apart from conventional rivals by concentrating
solely on environmentally friendly solutions that are suited to national objectives
(Rahman & Qattan, 2021).
Mission Statement:
“To promote sustainable living in Saudi Arabia by providing innovative, affordable,
and eco-friendly home solutions that improve quality of life while protecting the
environment.”
Short-Term Goals (1–2 years): create a presence for the brand in Riyadh, introduce
three flagship eco-products, and form alliances with regional vendors.
Long-Term Goals (5–10 years): become a top sustainability brand in the Gulf,
launch smart home automation systems, and extend operations across the country.
Target Market and Demographics: Urban middle-class to upper-middle-class
homes in Riyadh, Jeddah, and Dammam will be served by EcoHome Solutions.
Consumers, who are usually between the ages of 25 and 45, are driven by
contemporary, tech-driven lifestyles and are environmentally conscious (Khoirunnisa
& Nurhaliza, 2024).
B. Business Philosophy
Accessibility, creativity, and sustainability are important to EcoHome Solutions. With
the help of global initiatives like the OECD’s green growth strategies and Saudi
Arabia’s domestic reforms, the eco-friendly home solutions sector is expanding
(Çağlar, 2024; Canton, 2021).
Strengths and Core Competencies: specialized market, dedication to creativity,
talented founders, and a fusion of sustainability and technology.
SWOT Analysis: Innovation and market alignment are strengths; limited market
presence is a weakness; policy support creates opportunities; and fierce competitors
are a threat.
Competition and Advantage: EcoHome Solutions provides a distinctive value
proposition that complements Vision 2030’s sustainability goals by emphasizing
environmentally friendly products and affordable prices (Rahman & Qattan, 2021).
References:
Çağlar, M. (2024). EXAMINING GREEN GROWTH CONDITIONS AND
ACHIEVEMENTS OF THE OECD COUNTRIES: A DESCRIPTIVE
ANALYTICAL APPROACH. Marmara Üniversitesi İktisadi ve İdari Bilimler
Dergisi, (Sustainability and Green Economics Special Issue), 1-17.
Canton, H. (2021). Organisation for economic co-operation and development—
OECD. In The Europa Directory of international organizations 2021 (pp. 677687). Routledge.
Khoirunnisa, K., & Nurhaliza, S. A. (2024). Saudi vision 2030: Economic reforms
and sustainable development in the kingdom. Jurnal Public Policy, 10(1), 1016.
Rahman, R., & Qattan, A. (2021). Vision 2030 and sustainable development: state
capacity to revitalize the healthcare system in Saudi Arabia. INQUIRY: The
Journal of Health Care Organization, Provision, and Financing, 58,
0046958020984682.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-2
MGT 402-Entrepreneurship and small business
Due Date: 01/11/2025 @ 23:59
Course Name: Entrepreneurship and small
business
Student’s Name:
Course Code: MGT402
Student’s ID Number:
Semester: First
CRN:
Academic Year: 2025-26
For Instructor’s Use only
Instructor’s Name: Dr. Mohammed Alhashem
Students’ Grade: Marks Obtained/ 10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
•
Assignments submitted through email will not be accepted.
•
Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
•
Students must mention question number clearly in their answer.
•
Late submission will NOT be accepted.
•
Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
•
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).
•
Submissions without this cover page will NOT be accepted
•
Weight 10 Marks
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
(In Continuation to the Assignment 1)
Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.
4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing
Answers:
3.
4.
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