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STUDENTS ARE ADVISED TO MAKE THEIR WORK CLEAR AND WELL PRESENTED,MARKS MAY BE REDUCED FOR POOR PRESENTATION. THIS INCLUDES FILLING YOUR INFORMATION ON THE COVER PAGE.
• STUDENTS MUST MENTION QUESTION NUMBER CLEARLY IN THEIR ANSWER.
• LATE SUBMISSION WILL NOT BE ACCEPTED.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 04/10/2025 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402
Student’s Name:
Semester: 1st Semester
CRN:
Student’s ID Number:
Academic Year:2025-26-1st
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: X / 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?
Note: Use APA style of referencing
Startup Business Plan
1. Owners, Capital Structure, and Company Profile
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Business Name: Healthy Bites
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Address: King Fahd Road, Riyadh, Saudi Arabia
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E-mail: [email protected]
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Form of Ownership: Partnership (owned by two Saudi entrepreneurs).
•
Investment Capital: The initial investment will be SAR 300,000 and the two
partners will share equal proportions.
2. Company Business Description
A. Scope and Type of Business
Healthy Bites is a restaurant and meal-prep company which focuses on selling healthy,
healthy, and affordable meals to health conscious consumers in Riyadh. The business will
serve busy professionals, university students and those who value their health but need
convenience in their eating habits.
Business Idea:
In contrast to the traditional fast-food restaurants, Healthy Bites is dedicated to the caloriecounted food made of organic ingredients. Customers will be able to place orders via a
mobile app where they can access all nutritional details to all meals.
Mission Statement:
To ensure that healthy eating is affordable, convenient and accessible to all in Saudi Arabia.
Short-Term Goals:
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Open the first restaurant and mobile application in the first year.
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Earn 1,000 repeat customers in Riyadh.
Long-Term Goals:
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Go into three cities in Saudi Arabia within five years.
•
Create a meal-plan service based on the subscription in fitness centers and
universities.
Target Market and Demographics:
Healthy Bites is aimed at people aged 18-40 who are active in city-based locations such as
Riyadh and appreciate fitness, health and convenience. The majority of customers are
middle-to-upper income professionals and university students who have only limited time
but are very concerned about their health.
B. Business Philosophy
Industry Overview:
Saudi Arabia is experiencing a rapid growth in the food and beverage industry with a
growing demand towards health conscious restaurants. Healthy consumer preferences are
changing to healthy food because of lifestyle changes, government campaigns, and
increased awareness of obesity and chronic diseases.
Strengths and Core Competencies:
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First-mover advantage as one of the first low priced healthy meal-prep services in
Riyadh.
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Powerful branding based on trust, transparency and quality.
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Co-founders are a source of complementary skills, one being in nutrition and diet
planning, and the other in food operations and business management.
SWOT Analysis:
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Strengths: quality food, online menu, well known brand.
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Threats: The small investment capital and experience in the market.
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Opportunities: increasing health-consciousness, governmental support of SME,
wellness focus of Vision 2030.
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Threats: Well-established fast-food restaurants, increasing prices of organic foods.
Competition:
The competitors of Healthy Bites are international fast-food chains and local restaurants.
Nonetheless, it is health-focused, transparent and convenient in digital terms unlike its
competitors. Healthy Bites can beat the competition in terms of quality and customer
interaction by providing a mobile app, meal plans, and calculating prices based on calories,
which will allow the company to make a unique value proposition.
References
Gustav, S. J., Sanjaya, R., & Nugroho, A. C. (2022). Business Plan for StartUp Business
Mentoring Service. J. Bus. Technol, 2(3), 119-127.
Slávik, Š., Bednár, R., & Mišúnová Hudáková, I. (2021). The structure of the start-up
business model—qualitative analysis. Sustainability, 13(15), 8386.
Welter, C., Scrimpshire, A., Tolonen, D., & Obrimah, E. (2021). The road to
entrepreneurial success: business plans, lean startup, or both?. New England Journal of
Entrepreneurship, 24(1), 21-42.
Pristianti, F., Syah, T. Y. R., Kustiawan, U., & Nofierni, N. (2025). Marketing Strategy
Implementation for Business Plan at Imported Beef Supply Startup Meat Tech. Jurnal
Ilmiah Manajemen Kesatuan, 13(1), 573-582.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-2
MGT 402-Entrepreneurship and small business
Due Date: 01/11/2025 @ 23:59
Course Name: Entrepreneurship and small
business
Student’s Name:
Course Code: MGT402
Student’s ID Number:
Semester: First
CRN:
Academic Year: 2025-26
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/ 10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
•
Assignments submitted through email will not be accepted.
•
Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
•
Students must mention question number clearly in their answer.
•
Late submission will NOT be accepted.
•
Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
•
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).
•
Submissions without this cover page will NOT be accepted
•
Weight 10 Marks
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
(In Continuation to the Assignment 1)
Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.
4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing
Answers:
3.
4.
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