Capstone Project: Business Simulation Ideas & Proposal Only

MGT685: Capstone (Simulation)

Guidelines & Requirements
Overview:
Business Simulation: Students will create a full business plan for a new startup business, including necessary
evaluations and decisions about product design, marketing, finance, and other aspects of the business. Students
will be required to conduct thorough situation analysis, and industry and environmental analysis. The analysis
will include a variety of models, such as SWOT analysis, Porter’s Five Forces, PESTEL, Ansoff Matrix, BCG Matrix,
Balance Scorecard, and others, to identify potential strategic solutions. Students will rely on the knowledge
gained from all courses taken during their EMBA journey including economics, finance, organizational behavior,
strategic management, and more, to make strategic decisions and develop an effective and realistic business
plan.

Phase One:
Before we start the project, please provide Business plan for a new startup. This plan must be comprehensive
and innovative.
Therefore, please submit a proposal as attached (Phase One Proposal Simulation) to be submitted to my
supervisor for his review and approval, once it approved, we will move to Next Two.
Length: 1 to 2 pages

Phase Two:
Creating the Comprehensive and Innovative Business plan see attached to follow the structure (Phase Two
Template SIMULATION)
Please note that any progress in the project, I should share it with my supervisor to review it, it might be
adjustments/modification.
Length: 56 to 60 pages
The most important is to cover all the requirements please follow the attached for the grading (Rubric
Simulation)

Phase three:
Once the project is accepted and finalized by the supervisor, based on it we need to develop a PowerPoints &
Presentation speech.
Length:
PowerPoint: to be determine later
Presentation speech: based in the PowerPoint
The most important is to cover all the requirements please follow the attached for the grading (Rubric
Simulation)

MGT685_Simulation_EMBA

Business Plan
Proposal

Title of the Business Plan

Submitted By:

Name: _____________________________________ID number: ___________________
Degree Name: _________________Name of the College: __________________________
Couse Number and Name _____________________Submission Date: ______________________
Name of the Mentor ________________________

Note: All information required in this proposal is mandatory. Provide a brief explanation under each
section. You are not required to discuss the full-fledged plans in this proposal.

1

MGT685_Simulation_EMBA

1

Description of the Business Idea

2

Industry and Market Analysis

3

Target Customers

4

Marketing Strategy

5

Value Prepositions

6

Financial Plan

7

Operations Plan

8

Risk Management Plan

9

Future Plans

10

Project Implementation Plan/Time Frame

2

Business Plan

Business Name
Tagline/Slogan (if any)

Submitted to:

Saudi Electronic University
Master Capstone Project
MGT685

Prepared by:
Your Name
Student ID:

Mentor
Dr. ABC…

I
II

III

IV

V

VI

VII

Executive Summary
Business Description
a Overview of the Business Opportunity
b Expected Outcomes
Market Research
a Industry Analysis
i
Macro Environment
ii
Competitive Environment
iii
Strategic Partners & Stakeholders
b Customer Analysis
i
Market Segmentation
ii
Target Market
iii
Customer Needs
c Marketing Strategy
i
Product Strategy
ii
Price Strategy
iii
Promotion Strategy
iv
Place Strategy
Financial Planning
a Start-Up Costs
b Financial Projection
i
Sales Forecast
ii Expense Forecast
iii Cash Flow Forecast
iv Break-Even Analysis
c Funding Sources
Operations Plan
a Management Team
b Legal and Regulatory Requirements
c Production Plan
d Supply Chain Management
e Quality Control Plan
Risk Management Plan
a Risk Identification
b Risk Analysis
c Risk Mitigation Strategies
Conclusion
a Summary of Findings
b Lessons Learned
c Future Directions

References
Appendices

Formatting Guidelines:
Note: Use 1.5-spaced text and size 12 Times Roman font throughout the document, including
headings and subheadings.
References: APA Style.

EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department

College of Administrative and Financial Sciences
Business Administration Department

Evaluation Sheet- Project- MGT685
SIMULATION

Student
Name

Supervisor Name

Student ID

Evaluator Name

CRN

Evaluation Date

Project
Title
Total Marks

/ 100

Page 1|5

EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department

Weight

Items

Item Weight

Criteria/Section
Excellent

Contents

Business Concept

Market
Analysis and
Opportunity
Identification

20

✓

A clear and original business concept.

✓

The business idea is realistic for implementation
and is supported by the market research.

✓

The business idea demonstrates the potential
for commercial or social value creation.

Very
Good

Good

Poor

Very
Poor

(6.67)

(5.67)

(4.67)

(3.67)

(2.67)

Excellent
(10)

Very
Good
(8)

Good
(6)

Poor
(4)

Very
Poor
(2)

Feedback
Score

Score

Feedback

Contents
20

✓ Comprehensive and detailed analysis of the
target market which is supported by relevant data
and statistics.

✓ The competition and industry analysis are
conducted through employing various evaluation
tools.

Page 2|5

EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department

Excellent

Very
Good

Good

Poor

Very
Poor

(7.5)

(6.5)

(5.5)

(4.5)

(3.5)

Excellent

Very
Good

Good

Poor

Very
Poor

(7.5)

(6.5)

(5.5)

(4.5)

(3.5)

Excellent

Very
Good

Good

Poor

Very
Poor

(7.5)

(6.5)

(5.5)

(4.5)

Score

Feedback

Score

Feedback

Score

Feedback

Contents

Financial
Analysis

15

✓

Detailed and realistic financial projections that
are well-supported and aligned with the business
idea and market analysis.

✓

Business model demonstrates how
company will make money or break even.

the

Contents

Operational
Analysis

15

✓

Thorough analysis of the operational
requirements of the business, including staffing,
resources, logistics, production, technology, and
other relevant factors.

✓

Demonstrates an understanding of the
operational challenges and opportunities of the
business.

Contents
Language and
Writing Quality

15

✓ Excellent language and writing quality that meets

(3.
5)

all requirements, including the proper use of the
provided template.

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EMBA Program – MGT685 Rubric
2022-2023_Business Administration Department

✓

Thorough and relevant sources are provided.
Sources are credible, reliable, and properly
cited in-text and end-text using APA format.
Contents

Excellent

(7.5)
Pitch-Deck

15

Very
Good

Good

(6.5)

(5.5)

Poor

(4.5)

Very
Poor

Score

Feedback

(3.5)

✓ The presentation was crisp yet comprehensive
covering all the essential elements of a typical
entrepreneur pitch-deck.

✓ The level to which the presenter presented the
material in a clear and structured manner,
demonstrated time management and was able to
handle the queries.
TOTAL GRADE

/100

Page 4|5

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