Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Business & Finance

CASE/MKT 501 Strategic Marketing Module 2 – Case DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS Assignment Overview Complete this Module’s Case before the Session Long Project Diversity Marketing Str

CASE/MKT 501 Strategic Marketing

Module 2 – Case

DIVERSE AND INCLUSIVE BRAND COMMUNICATIONS

Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Diversity Marketing Strategy

What has been referred to as multicultural marketing has evolved to address a broad application of inclusiveness in marketing to remain relevant. Going beyond target market and psychographic research can help marketers expand the picture of who is a prospective customer.

Case 2 Resources

Study: How Brands Plan to Improve Diversity in Advertising (2022) 10 Diversity, Equity & Inclusion Resources for Small Businesses (2022) Inclusivity Matters: A Strategic Guide to Inclusive Marketing in 2022 (2022)Why diverse and inclusive marketing matters (2022) Motivational Theories and Models (2022)Changing Attitudes (2022)Trends Impacting Individual Consumer Decision Making (2022)

Case Assignment

Inclusivity and Diversity

Whether we talk about diversity or inclusivity, the discussion is one all businesses should have. Although marketers target consumers or segment a market, they still need to include diverse groups of consumers in their strategies. The groups may be defined by gender, race or ethnicity, language, sexual identity, ability, religious beliefs, age, socio-economic status and more. Dove offers to pay other brands to diversify their ads. More than Half of People Don’t Feel Represented in Advertising.

Using the module’s readings and other research, create a plan for diversity and inclusivity in marketing communications.

Company Overview

Begin with a brief company overview.

Background

Describe the importance of inclusivity and diversity as it pertains to marketing communications. (1 page) Research Required.

Best Practice Examples

Research what other companies are doing in this area, specifically with groups that would be a good fit for your business. Explore what groups are included in their marketing communications. Explain why marketing to the groups would be beneficial to your business. (1 ½ pages) Research Required.

Addressing the Negatives

Controversy, backlash, and mistakes: some marketers failed miserably in their efforts to reach a more diverse audience or become inclusive. Find at least two examples and analyze the mistakes so you will not make them in this modules’’s session long project (SLP) (1 ½ pages) Research Required.

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

**PLEASE SEE ATTACHED FILES **

**FOLLOW ALL DIRECTIONS FOR ASSIGNMENT**

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Develop an Organizational Development Report for Management During this unit, you will submit your final project. You will use the organization chosen in Unit I (The United States Army) to finalize an

Develop an Organizational Development Report for Management During this unit, you will submit your final project. You will use the organization chosen in Unit I (The United States Army) to finalize and complete the organizational development (OD) for your management team. During Unit VI, you prepared an outline of your

The topic of this essay will address the issue of variability of performance across human operators and how that variability is measured. It should reflect the results of your independent research of

The topic of this essay will address the issue of variability of performance across human operators and how that variability is measured within the army. It should reflect the results of your independent research of The United States Army. Within the essay, be sure to include the following elements: ·

PowerPoint Presentation Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For thi

PowerPoint Presentation Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For this PowerPoint presentation, you will choose one of these companies to research. For your research, you will discover what data collection methods

Module 2 – SLPVirtue Ethics and Critical ThinkingAssignment OverviewDiversity, Inclusion, and Virtue Ethics Diversity and Inclusion (D&I) refers to organizational strategies that promote represent

Module 2 – SLPVirtue Ethics and Critical ThinkingAssignment OverviewDiversity, Inclusion, and Virtue Ethics Diversity and Inclusion (D&I) refers to organizational strategies that promote representation and participation of various groups, backgrounds, and perspectives. D&I emphasizes recognizing and valuing differences, ensuring environments where all individuals feel valued, respected, and have equal opportunities.

During this unit, we focused on the costs and benefits of human resource development (HRD) programs. These programs are often designed to help the entire organization reach its goals, but HR leaders a

During this unit, we focused on the costs and benefits of human resource development (HRD) programs. These programs are often designed to help the entire organization reach its goals, but HR leaders also create these programs to help their department to reach its goals and metrics. For this unit’s assignment,

The topic of this paper will address the issue of human resource (HR) alignment with The United States Army’s strategic plan. It should reflect the results of your independent research (US Army). In y

The topic of this paper will address the issue of human resource (HR) alignment with The United States Army’s strategic plan. It should reflect the results of your independent research (US Army). In your paper, be sure to include the elements listed below. – Explain the payoff from enhanced selection

The topic of this essay will address the issue of variability of performance across human operators and how that variability is measured within the army. It should reflect the results of your independ

Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For this PowerPoint presentatio

Restructuring Case Analysis Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For this PowerPoint presentation, you will choose one of these companies to research. For your research, you will discover what data collection methods were used

Organizational Analysis and Feedback This assignment will be used as a precursor to the final project. You will continue to use the organization chosen in Unit I- US Army. To begin this assignment, yo

Organizational Analysis and Feedback This assignment will be used as a precursor to the final project. You will continue to use the organization chosen in Unit I- US Army. To begin this assignment, you will collect the necessary data in order to find out more information about the organization’s problem,

Module 2 – CaseVirtue Ethics and Critical ThinkingAssignment OverviewGenerational Ethics in Business Generational ethics influence workplace dynamics. As generations change, businesses must adapt to d

Module 2 – CaseVirtue Ethics and Critical ThinkingAssignment OverviewGenerational Ethics in Business Generational ethics influence workplace dynamics. As generations change, businesses must adapt to diverse ethical priorities, and foster cross-generational collaboration for sustainable success. Complete SLP 2 before Case 2 Case 2 ResourcesText: 5.2 Business Ethics over Time (2023) Text: 11.1 Business Ethics

1. Your article report study will include a current business article of your choice. “Current” means not older than one year from the beginning date of the class. This report will be a summary of an a

1. Your article report study will include a current business article of your choice. “Current” means not older than one year from the beginning date of the class. This report will be a summary of an article you have selected from a current national news magazine, newspaper, or website. 2.

BA 504 Module Four Excel Workbook Guidelines and RubricOverview Bivariate regression analysis is an excellent tool to help you answer questions about a business. When you use bivariate analysis, you c

BA 504 Module Four Excel Workbook Guidelines and RubricOverview Bivariate regression analysis is an excellent tool to help you answer questions about a business. When you use bivariate analysis, you can discover whether there is a strong correlation between a dependent and an independent variable. In this scenario, you will

Assignment Planning for Effective Communication and Feedback Analysis You will continue to use the organization chosen in Unit I- US Army. This unit’s assignment focuses on the plan for the assessment

Assignment Planning for Effective Communication and Feedback Analysis You will continue to use the organization chosen in Unit I- US Army. This unit’s assignment focuses on the plan for the assessment and the reasons for engaging the employees during the assessment. To begin this assignment, you will describe an issue

Reflection Paper #3 : What is more important to you – a high paying career or a motivating career? Single-spaced, Between 550-600 words (no longer than 600 words and no shorter than 550 words). Essa

Reflection Paper #3 : What is more important to you – a high paying career or a motivating career? Single-spaced, Between 550-600 words (no longer than 600 words and no shorter than 550 words). Essay format- ie., not point form. However, you don’t need a thesis statement nor introduction nor conclusion. i,e. your

Prepare a full sentence outline for research paper about customer service. The outline should include a cover page and list of references. The outline should be a minimum of two double-spaced pages (n

Prepare a full sentence outline for research paper about customer service. The outline should include a cover page and list of references. The outline should be a minimum of two double-spaced pages (not counting cover and references). The purpose of the outline is to help you establish the organization of your final

Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, cust

Stakeholders are individuals or groups that have an active interest in an organization. Stakeholders and stakeholder groups typically include employees, vendors, communities, government agencies, customers, investors, and lenders. Different stakeholders have different interests, attitudes, and priorities. Effective communication ensures that they receive relevant information and develop a positive attitude to

For the marketing plan assignment you are going to develop Part C of the strategic marketing plan. Be sure you include detailed research, information, and analysis to present the assignment’s require

For the marketing plan assignment you are going to develop Part C of the strategic marketing plan. Be sure you include detailed research, information, and analysis to present the assignment’s requirements. The strategic marketing plan should clearly state the chosen market and target audiences. Note: Information within tables can be single-spaced. The rest

Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked

Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and brand associations. Appropriate alignment of