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case study 2

Statista Data

Revenue of Microsoft broken down by segment 2012-2023
Microsoft’s revenue from 2012 to 2023 financial years, by segment (in billion U.S. dollars)
Total Revenue % Change in Revenue Productivity and business processes Intelligent cloud More personal computing Corporate and Other Commercial Licensing Device and Consumer Licensing Computing and Gaming Hardware Commercial Other Devices and Consumer Other
2012 $ 73.7 $ (0.5) $ 37.1 $ 19.5 $ 6.7 $ 4.6 $ 6.2
2013 $ 77.9 6% $ 0.4 $ 39.7 $ 19.0 $ 6.5 $ 5.7 $ 6.6
2014 $ 86.8 12% $ 27.0 $ 21.7 $ 38.5 $ (0.3)
2015 $ 93.6 8% $ 26.4 $ 23.7 $ 43.2 $ 0.3
2016 $ 85.3 -9% $ 26.5 $ 25.0 $ 40.4 $ (6.6)
2017 $ 89.9 5% $ 30.4 $ 27.4 $ 38.8 $ (6.7)
2018 $ 110.4 23% $ 35.9 $ 32.2 $ 42.3
2019 $ 125.9 14% $ 41.2 $ 39.0 $ 45.7
2020 $ 143.0 14% $ 46.4 $ 48.4 $ 48.3
2021 $ 168.1 18% $ 53.9 $ 60.1 $ 54.1
2022 $ 198.3 18% $ 63.4 $ 75.3 $ 59.7
Descriptions
Productivity & Business Processes: Office Commercial products and cloud services, Office 365 subscription, LinkedIn
Intelligent Cloud: Server products and cloud services revenue, Enterprise Services and Database.
More Personal Computing: Windows Revenue, Search and Ad Revenue, X-Box hardware and content
Intelligent cloud segment
As Microsoft’s fastest-growing business, intelligent cloud replaced the more personal computing segment in FY2020 to become the company’s largest business segment.
The intelligent cloud segment contains Microsoft’s public, private, and hybrid server products and cloud services, such as Azure , SQL Server, etc.
Together with Amazon Web Services (AWS) and Google Cloud Platform (GCP) , Azure is one of the most popular cloud infrastructure as a service (IaaS) offerings.
The intelligent cloud segment, however, does not reflect the totality of Microsoft’s cloud business, as Office 365 – the company’s popular cloud collaboration solution – is grouped
under the productivity and business processes segment. The software giant has established a firm footing in the fast-growing cloud market.

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