Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

CASE1 MKT 501 Strategic Marketing BRANDING AND INNOVATION IN MARKETING Assignment Overview **Complete this Module’s Case before the Session Long Project** Identifying the Customer After determining

CASE1 MKT 501 Strategic Marketing 

BRANDING AND INNOVATION IN MARKETING

Assignment Overview

**Complete this Module’s Case before the Session Long Project**

Identifying the Customer

After determining what you are selling, the next critical part of the marketing plan is to understand to whom you are selling. Knowing your customer is essential to ensure that the company is delivering an appropriate message to the target market. Marketing success is about turning sales leads into profits. A company should focus on servicing its current customer base and attracting new customers.

Case 1 Resources

Consumer Decision Making Process (2022)Market Segmentation Examples: Target the Right Audience (2022)What is consumer segmentation? (2022) How to Get Market Segmentation Right (2022)Create the Ultimate Customer Profile in 4 Steps (2022)How To Create a Customer Profile (With Template and Example) (2022) Social media demographics to inform your brand’s strategy in 2022 (2022) 

Case Assignment

Customer Demographics

This module’s case will focus on defining your organization’s customer demographic and how to reach out to the groups. There are many free tools available to discover more about your local market in the United States.

United States Census QuickFactsEsri ZIP LookupStatista- Business Data Platform- Create a free account using your business email [email protected]. (Access to basic statistics)Consumer Market OutlookDigital Market OutlookAdvertising & Media Outlook

Company Overview

Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion:

(File attached below) from Discussion. 

  • The company name.
  • Short description of what the business does.
  • Its location (city & state).
  • Company slogan or tagline and logo.

Target Market Research

  • Deliver an overview of your local market (zip code, city, cities, or county) based on the research tools provided. (1/2 page in length) Do not copy tables or charts; describe it in writing.
  • Define your target customer demographics. Explain why this demographic profile is your primary target market. (3/4 page in length) Do not copy tables or charts; describe it in writing.
  • Select appropriate resources and conduct research on the industry or type of business. Consider trends, growth, success of local small businesses. This section should be 1 ½ pages in length and include at least three resources.

Social Media

Based on your target market, research the type of social media that would be suitable for marketing communications. Present research-supported rationale for at least two social media tools. (1 page in length)

  • Set up those two sites using the business email you created. Add social media links to your company website and share the website address.

Application

As a conclusion, discuss how the research would be used to market business locally and online. (Research Required). This section will be 1 page in length.

No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Assignment Expectations

Use the attached APA-formatted template (MKT501 Case1) to create your submission.

  • The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

  •  cover page
  • A paper with APA citations (5 pages of content)
  • The reference list page in APA format

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

MALPRACTICE APOLOGY ANNOTATED BIBLIOGRAPHY INSTRUCTIONS OVERVIEW The Malpractice Apology Annotated Bibliography and the Malpractice Apology Research Paper are related assignments that require you to r

MALPRACTICE APOLOGY ANNOTATED BIBLIOGRAPHY INSTRUCTIONSOVERVIEWThe Malpractice Apology Annotated Bibliography and the Malpractice Apology ResearchPaper are related assignments that require you to research the existing literature and thendevelop the information from your sources into a critical analysis and practical application. Bothyour research of the literature and the research paper will focus

Repairing Customer Satisfaction Board of Directors Presentation Overview For your final assignment, you will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfac

Repairing Customer Satisfaction Board of Directors Presentation Overview For your final assignment, you will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study to complete the assignment, you will need to read the case study and the article, The Art of Setting the Stage for Persuasion to develop the Board of

Files and Resources: All related files for the Final Project are available in the Modules → Final Project Folder on Canvas. You will find a ZIP folder that includes: Two datasets: House Price Data Ba

Files and Resources: All related files for the Final Project are available in the Modules → Final Project Folder on Canvas.You will find a ZIP folder that includes: Two datasets: House Price Data Basketball Season Wins Data A Final Project Summary Report Template After unzipping the folder, review the files and choose one dataset to complete your

To: Consulting Team From: CEO Re: Research Project and Presentation For this project, you will be focusing on Organizational Change, which is discussed in Chapter 16. Organizational change can come ab

To: Consulting TeamFrom: CEORe: Research Project and Presentation For this project, you will be focusing on Organizational Change, which is discussed in Chapter 16. Organizational change can come about for a number of reasons, which include problems within the organization that decreases its reputation or product confidence, innovation, technological improvements,

Assignment Overview In this week’s Strategic Management Research Project presentation, you will demonstrate your understanding of strategic management, apply critical thinking and problem-solving skil

Assignment Overview In this week’s Strategic Management Research Project presentation, you will demonstrate your understanding of strategic management, apply critical thinking and problem-solving skills, and exercise your skills in quality control when you evaluate the effectiveness of operational changes at Alphabet, Inc. Recall that you are the assistant strategic development

For the second assignment, you will continue to use the “Repairing Customer Satisfaction’ Download “Repairing Customer Satisfaction’case study to develop the second of two progress reports. You will a

For the second assignment, you will continue to use the “Repairing Customer Satisfaction’ Download “Repairing Customer Satisfaction’case study to develop the second of two progress reports. You will access the case study via the link provided and follow the instructions below. Review “Types of Data Analysis” Download “Types of Data Analysis”, for additional information

Pageof 3ZoomBUSI 830 Page 1 of 3 BIBLICAL, ETHICAL RESEARCH ASSIGNMENT INSTRUCTIONS OVERVIEW In this assignment, you will research Biblical, ethical research. Establishing a firm ethical foundation ba

Pageof 3ZoomBUSI 830Page 1 of 3BIBLICAL, ETHICAL RESEARCH ASSIGNMENT INSTRUCTIONSOVERVIEWIn this assignment, you will research Biblical, ethical research. Establishing a firm ethicalfoundation based on Biblical principles can reduce the researcher’s bias as well asmisrepresenting the literature and study findings. As Christians, we want to ensure we are beingobedient to God

This is a a journAl entry. No Ai or plagiarism included, pleas! Write a 525- to 700-word response to the following prompts in your journal entry: Identify Alphabet’s short-term and long-term goals.Ev

This is a a journAl entry. No Ai or plagiarism included, pleas! Write a 525- to 700-word response to the following prompts in your journal entry:  Identify Alphabet’s short-term and long-term goals. Evaluate how mergers and acquisitions in the last 3 to 5 years have contributed to Alphabet’s performance and affected

Discussion Thread: Case Study Research: Digital Considerations Types of Iterative Bounding Regarding ‘iterative bounding’, discuss the 3 types (spatial, temporal, and relational). Application of Boun

Discussion Thread: Case Study Research: Digital Considerations Types of Iterative Bounding Regarding ‘iterative bounding’, discuss the 3 types (spatial, temporal, and relational).  Application of Bounding to an Element of a Digital Case Study Design THEN show how you would apply at least 1 of these 3 types of bounding to 1 of 8

BUSI 830 Page 1 of 2 DATA GATHERING TOOLS AND ANALYSIS TECHNIQUES ASSIGNMENT INSTRUCTIONS OVERVIEW While data is information, evidence is data in support of some proposition. Collecting and analyzing

BUSI 830Page 1 of 2DATA GATHERING TOOLS AND ANALYSIS TECHNIQUES ASSIGNMENTINSTRUCTIONSOVERVIEWWhile data is information, evidence is data in support of some proposition. Collecting andanalyzing data is a major element of the work of a case study that requires severalconsiderations, such as delimitations, limitations, and assumptions; triangulation; population andsampling, etc. This

1) PERSONAL EXPERIENCE This section is intended to give you, as the applicant, the opportunity to discuss how your lived experiences, including those outside of your academic experiences, resulted in

1) PERSONAL EXPERIENCE This section is intended to give you, as the applicant, the opportunity to discuss how your lived experiences, including those outside of your academic experiences, resulted in a positive outcome that helped prepare you for this stage in your life. This section is not intended to compel

Country Project Report : FIJI Students will conduct research on an assigned country and complete a report about the country including the following information: Political environment Political system

Country Project Report : FIJI Students will conduct research on an assigned country and complete a report about the country including the following information: Political environment Political system (provide a score as well as information about the scale, state where the country lies on the continuum discussed in class, and

You will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study to develop a hypothesis for your framed problem. This will be your first draft; you

You will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study to develop a hypothesis for your framed problem. This will be your first draft; you will develop the final draft integrating your instructor’s feedback in the Week 6 Assignment. Instructions Based on the case study “Repairing Customer Satisfaction” Download “Repairing

Using the company Amazon.com, conduct a comprehensive analysis through the lens of strategic management. The paper should be 8–10 pages in length (not including title page and references) and incorpor

Using the company Amazon.com, conduct a comprehensive analysis through the lens of strategic management. The paper should be 8–10 pages in length (not including title page and references) and incorporate at least 10 high-quality academic or professional sources (e.g., peer-reviewed journals, credible business publications, textbooks). Using concepts and frameworks from