This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actu

This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actual company, there may be parts of this assignment that will require you to use your knowledge and resources to […]

Assignment Content Social media marketing is one of the fastest growing areas of the marketing world. Choose a network, such as Facebook, LinkedIn, Pinterest, or Instagram, and explain how you have be

Assignment Content Social media marketing is one of the fastest growing areas of the marketing world. Choose a network, such as Facebook, LinkedIn, Pinterest, or Instagram, and explain how you have been targeted by a product or service. Identify what segmentation strategy would be appropriate for this product or service. Your journal entry must be […]

Marketing Plan: Part I In the next several units, you will be creating a marketing plan for a company. Submit a draft of your marketing plan to your instructor for review and feedback. This draft onl

Marketing Plan: Part I In the next several units, you will be creating a marketing plan for a company. Submit a draft of your marketing plan to your instructor for review and feedback. This draft only needs to include a discussion of the product or service that you select and the pricing strategy that you […]

Part 1 You will utilize the CSU Online Library to find a current article (no older than three years) related to search engine optimization (SEO) and how it is being leveraged in an entrepreneurial con

Part 1 You will utilize the CSU Online Library to find a current article (no older than three years) related to search engine optimization (SEO) and how it is being leveraged in an entrepreneurial context. Summarize the article and explain its relevance to entrepreneurial marketing. The summary should be a minimum of two pages. The […]

When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition,

When people think of marketing, they may think of advertising or, possibly, pushy salespeople. However, marketing is much broader, with a focus on the customer and customer satisfaction. In addition, marketing is all about stimulating demand. Discuss how consumers make purchasing decisions based on the four Ps of marketing. Please use examples.

Assignment Overview: For this assignment, you will develop a personal strategic plan for career success. You will answer critical self-discovery questions and craft a memorable personal mission statem

Assignment Overview: For this assignment, you will develop a personal strategic plan for career success. You will answer critical self-discovery questions and craft a memorable personal mission statement. Assignment Components: Research (20%): Conduct research on websites, books or non-AI applications that aid in creating personal strategic plans and mission statements. Identify at least three examples of […]