Chapter 3: The Psychology of Liking – Principles and Applications Lesson One – An Introduction to Liking Introduction The principle of liking is one of the most compelling psychological tools for infl
Imagine you’ve been asked to evaluate an organization’s marketing practices. After your evaluation is complete, you must present your findings to the organization’s board of directors. Conduct an obse
Imagine you’ve been asked to evaluate an organization’s marketing practices. After your evaluation is complete, you must present your findings to the organization’s board of directors. Conduct an observation of a local store, food chain, or box store to identify what tactics the organization uses to influence people to buy