Instructions
Complete Case Study exercise to analyze the power of group influence.
Case Study Exercise: The Power of Group Influence in Social Psychology
Background:
Social psychology studies how people’s thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. A significant concept in social psychology is group influence, which refers to the ways in which individuals change their behavior to conform to group norms, expectations, or pressures. This influence can take various forms, such as conformity, obedience, and group polarization. Understanding these dynamics is critical in explaining behaviors in various social contexts, from everyday decisions to major societal events.
Case Study Scenario:
Title: The Decision at the Boardroom
Scenario: You are part of a leadership team in a company where an important decision must be made regarding whether to approve a new product launch. The product is innovative, but there are concerns about its market readiness, customer demand, and the risks associated with its release. The CEO, the top decision-maker, has shown enthusiasm for the launch, while several team members have voiced reservations about its viability.
You, along with four other senior managers, are gathered in the boardroom to discuss the decision. The CEO is very persuasive and has made it clear that they want the product launched by the end of the quarter. The rest of the team is divided, with some expressing concerns but not wanting to disagree with the CEO, while others remain silent during the discussion, avoiding confrontation.
As the meeting progresses, the tension increases. Some managers begin to agree with the CEO’s view despite having doubts, while others feel uncomfortable challenging the CEO’s authority. By the end of the meeting, the decision is made to move forward with the product launch, even though not everyone is convinced it is the right choice.
