Contextual information: This project aims to equip students with advanced skills in analyzing and interpreting sports data using data analytics techniques.
Students will select a Paper among the ones informed below (or a new one, as long as you send it to me first) and the Delloitte Financial Report to produce
insights through comprehensive analysis. The focus will be on understanding the application and use of data analytics in sports.
Task description: As the newly appointed Business Data Analyst for a sports organization, and the organization made you responsible for a new data
analysis project, this project focuses on conducting an in-depth analysis of a football club featured in the Deloitte Football Money League 2024. The goal
is to explore the club’s financial health, evaluate its sports performance, and analyze the applicability of sports management strategies outlined in a
selected academic paper. This analysis will culminate in actionable recommendations to improve the club’s management, financial stability, and on-field
results over the next five seasons.
Task deliverables:
1) Choose a club featured in the featured in the Deloitte Football Money League 2024
2) Analyze the club’s financial health by incorporating data from the Deloitte Football Money League 2024
3) Choose one of the papers below:
a. Injuries in Female Futsal Players: A Systematic Review
b. Identification of Game Periods and Playing Position Activity Profiles in Elite-Level Beach Soccer Players Through Principal Component Analysis
c. Diagnostic Applications of AI in Sports: A Comprehensive Review of Injury Risk Prediction Methods
d. Beyond xG: A Dual Prediction Model for Analyzing Player Performance Through Expected and Actual Goals in European Soccer Leagues
e. … (MDPI – Publisher of Open Access Journals)
4) Produce a report analyzing the financial, sportive results and the possible applications of the chosen paper into the club’s management practices.
Table of contents:
1. Introduction
• The Chosen Club
• The Chosen Paper
• Group Members
2. Financial Analysis: Detailed exploration of the financial situation of the club based on the Deloitte’s Report and the Financial Statements of the
Club
• Perform an in-depth review of the club’s financial health, using data from the Deloitte Football Money League 2024.
• Identify the most significant revenue streams and expense categories.
• Assess the cost-revenue structure and analyze risks and potential threats to the club’s financial stability.
What are the primary revenue streams and expense categories, and how do they influence the club’s financial stability and exposure to potential risks?
What risks and inefficiencies exist in the current financial structure?
3. Paper analysis
• Methodology: Evaluate the approach and techniques used in the paper.
• Data Analysis: Understand how the findings can be applied to sports contexts.
• Conclusions & Applicability: Assess the practical relevance of the paper’s insights for improving the club’s management and
performance.
What are the main objectives, research questions, hypothesis, methodological approach concerning data collection and analysis, and
conclusions of the paper?
4. Insights Produced by the Group: Develop critical insights and actionable recommendations based on the combined analysis of Deloitte data
and the club’s financial and paper analysis
• Develop actionable insights by integrating financial analysis and findings from the selected paper.
• Provide strategic recommendations to enhance the club’s financial health and sports performance over the next five seasons.
What strategic recommendations can enhance the club’s financial and sports performance over the next five seasons based on the data
analyzed in correlation with the chosen paper?
5. Conclusions: Summarize findings, implications, and potential strategies based on the insights generated from the analysis.
• Focus: Provide a concise overview of the key takeaways from the data analysis, actionable insights that could benefit the football
club in both the short and long term.
What are the most significant findings from the analysis, and how can they guide the club’s strategic priorities in both the short and long
term?
6. References: Properly cited sources in Harvard citation style. Ensure all sources are properly cited in Harvard citation style, acknowledging all
data and literature used in the report.
