Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Develop an 8–10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.) Collapse AllIntroduction Digital marketing and socia

Develop an 8–10-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.) 

Collapse AllIntroduction

Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in different ways. 

Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.  

When measuring the results of social media and digital marketing, we have to measure outcomes to determine the effectiveness of a general approach or campaign. If we cannot determine effectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing effectiveness. Unlike other areas of business operations (for example, finance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing. 

Introduction

This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.

Scenario

The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work. 

Your Role

You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements

Building on your prior work this term, develop a digital marketing plan using the SOSTAC model. Your plan must address each of the SOSTAC elements, including:

  1. Situational Analysis.
    • Analyze the current situation in terms of customers, intermediaries, and competencies.
    • Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.
  2. Objectives.
    • Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?
  3. Strategy.
    • Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms?
  4. Tactics.
    • Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?
  5. Actions.
    • Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.
  6. Controls.
    • Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?

Deliverable FormatRequirements:

  • The digital marketing plan must be at least 8–10 pages in length, in addition to the title and reference pages.

Related company standards:

  • The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.
  • Use at least five scholarly or academic sources, formatted per APA. Use Academic Writer for guidance in citing sources in proper APA style. See the Writing Center for more APA resources specific to your degree level.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

  • Competency 1: Apply marketing theories and models to develop marketing strategies.
    • Analyze the current situation in terms of customers, intermediaries, and competencies.
  • Competency 2: Evaluate the effectiveness of marketing strategies and methods.
    • Develop specific measurable objectives.
    • Articulate short-, medium-, and long-term digital marketing strategies.
  • Competency 3: Use data to support evidence-based marketing decisions.
    • Differentiate various techniques to use for implementing strategies.
  • Competency 4: Analyze the role of technology and social media in effective marketing strategies.
    • Develop a project plan for executing each tactic.
    • Develop specific metrics to monitor tactics.
  • Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
    • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Write a 2–3-page paper applying the information gained through analysis to examine the organization’s9 Allina Health) position within the external environment. Collapse AllIntroduction In this assess

Write a 2–3-page paper applying the information gained through analysis to examine the organization’s9 Allina Health)  position within the external environment. Collapse AllIntroduction In this assessment, you will continue to analyze health care market data to identify opportunities and challenges for health care organizations and integrate information across disciplines from differing

Write a 2–3-page paper applying the information gained through analysis to examine the organization’s position ( Allina Healthcare )within the external environment. Collapse AllIntroduction In this as

Write a 2–3-page paper applying the information gained through analysis to examine the organization’s position ( Allina Healthcare )within the external environment. Collapse AllIntroduction In this assessment, you will continue to analyze health care market data to identify opportunities and challenges for health care organizations and integrate information across disciplines from

QUANTITATIVE ANALYSIS: DATA CODING, ENTRY, AND CHECKING Interpretation Questions Chapter 2 A1. 2.1. What steps or actions should be taken after you collect data and before you run the analyses aimed a

QUANTITATIVE ANALYSIS: DATA CODING, ENTRY, AND CHECKINGInterpretation QuestionsChapter 2A1. 2.1. What steps or actions should be taken after you collect data and before you run theanalyses aimed at answering your research questions or testing your research hypotheses?A1. 2.2. Why should you label the values of nominal variables?A1. 2.3. Why would

Write a 2–3-page paper, analyzing the impact of the external healthcare environment on organizational outcomes, working from an initial PESTLE analysis. Collapse AllIntroduction In this assessment, yo

Write a 2–3-page paper, analyzing the impact of the external healthcare environment on organizational outcomes, working from an initial PESTLE analysis. Collapse AllIntroduction In this assessment, you will build off your previous foundational work. You will continue to analyze the impact of the external healthcare environment on organizational outcomes, both

REPLIES: INSTRUCTIONS The student must reply to at least two classmates’ threads by 11:59 p.m. (ET) Sunday of the assigned Module: Week. Your replies must include meaningful and substantive contributi

REPLIES: INSTRUCTIONSThe student must reply to at least two classmates’ threads by 11:59 p.m. (ET) Sunday of theassigned Module: Week. Your replies must include meaningful and substantive contributions tothe discussion, and ideally provoke and challenge the thinking of your colleagues. Each replymust be 200-300 words.Replies: Specific Reference RequirementsFor Discussion Replies:

Hi these are 5 discussion posts that needs a response with the minimum of 175 words. Each discussion must be written in your own word with references included. No AI or plagiarism please! 1. Financial

Hi these are 5 discussion posts that needs a response with the minimum of 175 words. Each discussion must be written in your own word with references included. No AI or plagiarism please! 1. Financial management is critically important to the success of any business organization. Respond to the following

The student will post one thread of 400- 700 words by 11:59 p.m. (ET) Thursday of the assigned Module: Week. Additionally, each thread must be in current APA Format and double-spaced. Thread: Specific

The student will post one thread of 400-700 words by 11:59 p.m. (ET) Thursday of the assigned Module: Week. Additionally, eachthread must be in current APA Format and double-spaced.Thread: Specific Reference RequirementsFor Discussion Thread: Introducing HR and Christian Worldview and Discussion Thread: Shapingthe Future of HR, include a references section,

Discussion Reply: You will reply to one of your classmate’s thread. Minimum of 250 words in the body. Minimum of 2 sources from the literature in addition to course texts. Use bolded headings below in

Discussion Reply:You will reply to one of your classmate’s thread.Minimum of 250 words in the body.Minimum of 2 sources from the literature in addition to course texts.Use bolded headings below in the reply.Current APA format must be used.Use the following Outline:• Summary – Sumarize the author’s original thread in no

Module 2 – CaseStock and Bond ValuationAssignment Overview Before starting on this assignment, make sure to thoroughly review the required background materials. This assignment will require you to use

Module 2 – CaseStock and Bond ValuationAssignment Overview Before starting on this assignment, make sure to thoroughly review the required background materials. This assignment will require you to use the various discounted cash flow methods and dividend models to make computations. In addition to knowing the computational steps involved in

DISCUSSION: BUSINESS INTEGRITY, GOD’S PERSPECTIVE, AND DECISION MODELS ASSIGNMENT INSTRUCTIONS Discussion Thread: The seventh and final discussion in this class will focus on a three questions in the

DISCUSSION: BUSINESS INTEGRITY, GOD’S PERSPECTIVE, AND DECISION MODELSASSIGNMENT INSTRUCTIONSDiscussion Thread:The seventh and final discussion in this class will focus on a three questions in the areas of Integrity,God’s Perspective on Integrity, and Decision Models. The student should organize their main threadby using the bolded headings provided and then respond to

Discussion Reply: Effective Execution, Design / Focus, and Decision Traps You will reply to one of your classmate’s thread. Minimum of 250 words in the body. Minimum of 2 sources from the literature i

Discussion Reply: Effective Execution, Design / Focus, and Decision TrapsYou will reply to one of your classmate’s thread.Minimum of 250 words in the body.Minimum of 2 sources from the literature in addition to course texts.Use bolded headings below in the reply.Current APA format must be used.BUSI 770Page 12 of 12Use

Module 3 – CaseImplications of Market StructuresAssignment Overview Market Structure Analysis Monopolistic, Oligopolistic, and Competitive are designations used to describe complex economic market str

Module 3 – CaseImplications of Market StructuresAssignment Overview Market Structure Analysis Monopolistic, Oligopolistic, and Competitive are designations used to describe complex economic market structures. These represent three of the categories which are further broken down. Keep in mind, perfect markets are a theoretical construct. Case 3 Resources What Does Imperfect

PLEASE READ IN ENTIRETY AND SEE ATTACHED!!! THIS IS AN MBA ASSIGNMENT. NO PLAGIARISM OR AI USE! INSTRUCTIONS Submit the complete report – Strategic Global Expansion Project (MGT class – Global Perspec

PLEASE READ IN ENTIRETY AND SEE ATTACHED!!! THIS IS AN MBA ASSIGNMENT. NO PLAGIARISM OR AI USE! INSTRUCTIONS Submit the complete report – Strategic Global Expansion Project (MGT class – Global Perspective in Business) – covering all the sections.  Based on your findings so far, write your submission according to the instructions

Module 3 – SLPImplications of Market StructuresAssignment Overview Economics and Cryptocurrency Cryptocurrency has supporters and detractors. Is it a tool for transparency in digital transactions? Is

Module 3 – SLPImplications of Market StructuresAssignment Overview Economics and Cryptocurrency Cryptocurrency has supporters and detractors. Is it a tool for transparency in digital transactions? Is it a way to evade taxes or hide net worth? Session Long Project 3 Resources Cryptocurrency Explained With Pros and Cons for Investment (2024)The Crypto

Start on cell K3 on the Dice worksheet.Enter the following formula: =COUNTIF($C$3:$H$8,J3).In cell L3, enter the following formula: =K3/36.Complete the similar formulas for the range K4:L13. (Hint: Yo

Start on cell K3 on the Dice worksheet. Enter the following formula: =COUNTIF($C$3:$H$8,J3). In cell L3, enter the following formula: =K3/36. Complete the similar formulas for the range K4:L13. (Hint: You could use the drop and drag feature in Excel.) In cell E16, enter the appropriate formula to calculate the