Description
Overview
Saudi Arabia’s selection to host the FIFA 2034 World Cup represents a pivotal moment in its
journey toward global sports recognition and cultural integration. This milestone provides a
platform to showcase the Kingdom’s rich heritage, traditions, and values to the world.
The project focuses on designing a cultural campaign targeting iconic international cities with
passionate soccer fanbases:
The goal is to promote Saudi culture, fostering global understanding and appreciation in
anticipation of the prestigious event.
2Requirements
Suppose your group (among other groups) works as a virtual team for the Ministry of Sports in
Saudi Arabia. Your task is to design a five-day cultural campaign for one of the above cities to
promote Saudi culture and provide international visitors with more information about the
country. Each team member is responsible for a specific aspect of the campaign. Each group will
have a Campaign Manager, Cultural Content Specialist, Marketing Strategist, Logistics
Coordinator, and Partnership Liaison.
The task is considered completed when the team submits a detailed campaign proposal to the
Ministry of Sports and writes a reflection of their teamwork.
Deliverables
First: Reflection [8 marks – ~800 words]
The reflection should be written after you establish a successful virtual team. It is based on your
team’s experience and not hypothetical scenarios. Please use these guidelines on how to do so:
1. 2. Virtual Team: (2 marks – 100 words)
In this section, you need to describe the virtual team.
field)?
Virtual Tool: (3 marks – 300 words)
In this section, you describe choosing a tool for your virtual team.
(Provide pictures of your team interaction.)
of your team interactions.)
the team meetings and one example of a meeting minute.)
33. 4. Virtual Work Dynamics: (2 marks – 300 words)
overcome them?
Conclude Your Reflection: (1 mark – 100 words)
the future.
Second: Campaign Proposal (10 marks- 1000 words)
1. 2. 3. 4. 5. 6. Introduction to the Campaign Plan: (1 mark – 100 words)
• Provide a clear overview of your campaign, including the proposed budget and timeline
required to execute the activities.
Cultural Activities Plan: (2 marks – 200 words)
• Propose events showcasing Saudi traditions, food, arts, and history for the duration of 5
days.
Marketing Strategy: (2 marks – 200 words)
• Develop a digital and in-person promotional plan targeting soccer fans in the respective
country.
Logistics: (2 marks – 200 words)
• Outline how the campaign will operate in the city, considering venues, timing, and local
regulations.
Partnerships: (2 marks – 200 words)
• Identify potential collaborators like local soccer clubs, fan groups, or cultural
organizations.
Conclusion: (1 mark – 100 words)
• Conclude your proposal by asking the MoS for any feedback or modifications.
4Third: References and in-text citations (2 marks)
to support your claims or ideas.
websites) that are no older than 2021.
Guidelines for the assignment:
It requires effort, collaboration, and critical thinking.
o The questions should NOT be deleted.
answer will not be valid.
and left justify.
Up to 20% of the total grade will be deducted for providing a poor assignment structure. The
structure includes elements such as paper style, being free of spelling and grammar mistakes,
referencing, and format.
Useful links:
write-assignments.pdf
