Description
Requirement:
In this project, you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E-commerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business situation.
Current e-commerce businesses: (choose one)
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
- Know the business (7 marks) Each poin worth 0.7 mark
- Explain the design of the system (4 marks)
- What is the business?
- What is the idea?
- What are the type of products and/or services provided?
- Explain the business statement, business vision and business objective.
- Where is the money?
- Who and where is the target audience?
- Characterize the marketplace
- Describe the content of the business website
- Conduct a SWOT analysis for the business
- Develop an e-commerce presence map.
(Introduce the e-commerce business you have chosen).
(Provide an overview of the business idea & The visioning process).
(Explain the products and services does the online store provide such as customer service, exchange and return, delivery, and payment options).
(Explain the company’s business model and the revenue model. Give a general idea of how the business generates revenues)
(Explain demographics, lifestyle, consumption patterns, etc.).
(Research the market and give an idea about the size, growth, demographics, structure, competition).
(Provide 3 points each)
(For example: website, email … etc. What activities does the company use these platforms for? (E.g., marketing, customer service, news…etc.).
Explain in detail the design of the system (business objectives, system functionality, information provided)
|
Business Objective |
System Functionality |
Information provided |
|
Ex: Display goods |
Digital Catalog |
Dynamic text and graphics catalog |
- Explain the current business e-commerce features (2 mark)
- Explain the business e-commerce process (2 marks)
What are the current website features? And what types of these features can be annoying to customers? Provide pictures.
(What can you do to improve the current features on the website?)
Explain in detail all the steps from the time user enters the website until the final user buys a product.
(What can be improved in the process?)
