ECOM 322: Social Media Marketing

ECOM 322: Social Media Marketing
1st Semester/2025-2026
Discussion Question
Write a report discussing the following points:
1. Two of the most creative/successful social media marketing campaigns in Saudi
Arabia (In 2023-2024). For each campaign:
▪ Give the reasons behind their success?
▪ What

is

the

added

value

of

this

marketing

campaign

for

the

company/organization?
2. Two social media marketing campaign in Saudi Arabia that failed (Last two
years). For each campaign:
▪ Why did the social media marketing campaign fail?
▪ And what can we learn from them?

Notes:
▪

For each case, provide the following information: Company Name, Campaign Name
and Social media platforms used.

▪

Examples can be a profit or non-profit organization.

Presentation:
▪

Prepare a presentation answering the previous questions and what are the criteria that
guide you to evaluate the campaigns?

‫ مقيد‬- Restricted

Assignment Guidelines:
▪

This assignment is an individual assignment.

▪

All students are encouraged to use their own word.

▪

Your Assignment must include:
▪

Cover page and make sure to include the cover page with all information required.
One mark will be deducted if there is no cover page.

▪

A title that well represents the content of your report.

▪

A “References” section listing all sources included. And ensure that you follow
the APA style in your report.

▪

An opening paragraph.

▪

The main body of your report.

▪

Numbering of pages should be in footer.

▪

Use Times New Roman, 12 font size, 1.5 line space and adjusted text.

▪

A mark of zero will be given for any submission that includes copying from other
resource without referencing it.

▪

Your report length should be between 600 to 800 words.

▪

Assignment must be in word format only no PDF.

▪

Your file should be saved as: Your name – CRN – ECOM322- Discussion.doc

▪

You must check the spelling and grammar mistakes before submitting the
assignment.

▪

Up to 20% of the total grade will be deducted for providing a poor structure of
assignment. Structure includes these elements paper style, free of spelling and
grammar mistakes, referencing and word count.

▪

The suggested duration for the presentation is 10 minutes with 5 minutes followed
by Q&A.

▪

You are free to choose any slide format and you should make sure having a proper
number of slides; so that you are able to finish on time (Template is attached in the
blackboard).

‫ مقيد‬- Restricted

Submission:
Type

Due date

Point
covered

Marks

Report

15/11/2024
@11:59 P.M.

All

10

All

5

Presentation

Submission: due on
15/11/2024
at 11:59 PM
Presentations during week
13 & 14

Note: Submission will be through the Blackboard.

‫ مقيد‬- Restricted

Purchase answer to see full
attachment