Ecom-430 Final Report for internship and final presentation

Course Name:

Student’s Name:

Course Code:

Student’s ID Number:

Semester:

CRN:
Academic Year: 144 /144 H

‫ر‬
‫الجامعة السعودية االلكتونية‬
For‫ ر‬Instructor’s Use only

‫الجامعة السعودية االلكتونية‬
Instructor’s Name:
Students’ Grade:

26/12/2021

Level of Marks:

Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department

Student Name: Majdi Alayed

Student ID: S220023778

Course Title: Internship

Course Code: ECOM430

Academic Year/ Semester:

CRN: 50199

Instructor Name:
Student Grade:

Grade Level:

Student Name: Majdi Mubarak Alayed
Internship Duration: 29 June 2025 – 10 July 2025
Working Hours: 40 hours/week
Company: DHL Express Saudi Arabia

Executive Summary
This internship at DHL Express Saudi Arabia offered a practical opportunity to understand how
IT infrastructure underpins e-commerce logistics in a global organization. Over two weeks, I was
integrated into the IT department, where I observed and contributed to the support systems that
enable DHL’s efficient e-commerce operations. My tasks included testing DHL’s tracking
systems, assisting with minor troubleshooting, and learning about API integrations that connect
DHL’s logistics platform to online retailers like Amazon and Shopify. The experience provided
valuable insight into how technology enhances customer experience in logistics, bridging the gap
between theoretical e-commerce knowledge and its real-world application.

Table of Contents
1. Executive Summary
2. Description of DHL Express
3. Internship Activities
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•
•
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Working Environment and Team Structure
Department Layout
DHL’s E-Commerce Service Workflow
IT Tools and Technologies
Quality Control Practices
Theory vs. Practice Reflections

4. Conclusion
5. List of Figures
Description of DHL Express
Company Overview:
DHL Express is a global leader in international express delivery services, established in 1969
and now a division of Deutsche Post DHL Group. With operations in over 220 countries and
territories, DHL provides integrated logistics solutions and express courier services.
Address: DHL Express Saudi Arabia, [Insert actual address]
Website:

Ownership Structure:
DHL Express is fully owned by Deutsche Post DHL Group, a publicly traded company on the
Frankfurt Stock Exchange. Major shareholders include institutional investors globally.
Industry Sector:
Logistics, supply chain management, and express delivery services.
Products and Services:
DHL Express provides international shipping, time-definite delivery, customs services, ecommerce fulfillment, and global logistics solutions.
Customers:
DHL serves e-commerce businesses, multinational corporations, SMEs, and individual
consumers worldwide.
Organization Chart:
•

Country Manager
o IT Department
o Operations
o Customer Service
o Finance
o Marketing & Sales
o HR

Departments and Functions:
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•
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IT: Infrastructure management, systems integration, and e-commerce API support.
Operations: Logistics, transportation, and warehouse management.
Customer Service: Inquiry resolution and support.
Finance: Financial control and reporting.
Marketing & Sales: Service promotion and client relationship management.
HR: Recruitment, onboarding, and staff development.

Internship Activities
Working Environment and Team Structure
I worked under the supervision of Mr. Ali AlShehri, IT Supervisor, within a collaborative team
of engineers and support specialists. My team was responsible for maintaining DHL’s digital
platforms supporting logistics, tracking, and e-commerce operations.
Department Layout

The IT department was structured with individual workstations, shared collaboration spaces, and
dedicated areas for systems monitoring and maintenance. The environment promoted teamwork
and technical learning.
DHL’s E-Commerce Service Workflow
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•
•
•

Inputs: Order data from client e-commerce platforms (e.g., Shopify, Amazon).
Processes: API integration, shipment label generation, tracking status updates, customer
notifications.
Outputs: Time-definite delivery and reliable shipment tracking.
Constraints: System performance, downtime, integration errors.

IT Tools and Technologies
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•
•
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API gateways for integration with online stores.
SQL-based databases for logistics information management.
Instant messaging platforms for team coordination.
Internal ticketing systems for issue tracking.
E-commerce dashboards and tracking interfaces.

Quality Control Practices
Quality assurance was maintained through API performance monitoring, system testing, and
proactive maintenance schedules. KPIs such as system uptime and error rates were reviewed in
regular meetings.
Theory vs. Practice Reflections
My academic coursework introduced me to e-commerce platforms and logistics management
principles. At DHL, I observed these principles in a live, dynamic environment where IT systems
directly impact customer satisfaction and business performance. The internship demonstrated the
complexity and importance of IT-enabled logistics, enhancing my understanding of real-time
order fulfillment and international shipping processes.

Conclusion
This internship provided a professional introduction to IT-enabled logistics in a global
organization. I gained practical exposure to the systems and processes that ensure DHL’s reliable
e-commerce operations, from API integrations to customer tracking systems. The experience
strengthened my technical knowledge and gave me a deeper appreciation for how technology
drives logistics performance and customer service excellence.

List of Figures
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•
•

Figure 1: DHL Express Organization Chart
Figure 2: IT Department Layout Diagram
Figure 3: E-Commerce Service Workflow Chart

APPENDIX 4

Academic Report Guideline (Co-op)
The purpose of the Internship Report is offer students to describe their accomplishments and
demonstrate what they learned through participation at Saudi Electronic University. The report
should be submitted within two weeks after you finish your Co-op training Program. In
addition, the report should be approximately 3000 – 4000, single –spaced and consider taking
the following format
1. First Page
First page should display student’s full name, internship start and finish dates, working hours
per week, company/institution name.
This page should be signed by the work and university supervisor off the intern student.
Cover page form

Internship Report
Student`s name :
Student`s ID # :

Training Organization:

Trainee Department:

Field Instructor Name:

Faculty Member:

Field Instructor Signature:

Faculty Member Signature:

Internship Start Date:

Internship End Date:

Course:

CRN:

Academic Year/Semester:

2. A Brief Executive Summary of the Internship
A one-page summary of the company/institution and a short account of the major activities
carried out during the internship period.

3. Table of Contents
Contents of the report with page numbers, list of tables, and list of figures.
4. Description of the company
This section should answer the following questions:
• What is the full title of the company/institution? Give a brief history of the company, full
mailing address and relevant web links
• What is the type of ownership of the company/institution? State the main shareholders and
their shares.
• What is the sector that the company/institution operates in? Specify the products and services
produced and offered to its customers/clients.
• Who are regarded as the customers/clients of your internship company (consider the end users,
retailers, other manufacturers, employees, etc.)?
• Provide an organization chart of the company, along with information on the number of
employees.
• Provide a list of functions performed by different departments/divisions in the internship
organization.

5. Internship activities
This is the main body of your report. During the internship period, an intern may focus on the
following types of analysis and questions. You do not have to answer all the questions in the
list:
• Describe your working conditions and functions, such as: Who is your supervisor (include
his/her name and his/her position); other team members or co-workers and what their functions
are to complement yours.
• Provide an organization chart of the internship organization.
• Provide the department or division layout of the internship organization.
• Provide an overview off the production system or service procedure (what are the
resources, inputs, outcomes, and constraints?)
• Provide a process chart of a major product and/or service.
• What kind of accounting/finance/IT//quality/marketing standards and principles are used in
the organization?
• Discuss telecommunication technologies (Database, Instant Messenger,

Networking, Ecommerce tools) used in the company.
• Describe the quality planning and control activities in the internship organization.
• Describe the quality control activities throughout the life cycle of the product/service groups.
• What kind of financial analysis and decision-making methods are used by corporate treasurers
and financial managers in the internship organization?
• What kinds of incentives are used in order to create more effective and efficient organization?
• What types of marketing, selling, and human resources analysis are performed (cost
system, evaluation of consumers, needs, product strategy, distribution strategy, promotional
strategy)?
• Describe what kind of working documents and analysis you did there and what experiences
you have gained throughout your training.
•A comparison between theory (things you have learned in the classroom) and practice (things
you did or observed at the company) must be made and highlighted.
• Show some work samples that you have encountered/conducted at the company through
graphs, pictures, data, drawings, or design calculations and include them in your report.

Saudi Electronic University
College of Administrative and Financial Sciences
E-commerce Department

Student Name: Majdi Alayed

Student ID:

Course Title: Internship

Course Code: ECOM430

Academic Year/ Semester:

CRN:

Instructor Name:
Student Grade:

Grade Level:

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