ECOM430 – final report & presentation

College of Administration and Finance Sciences
Form Number 3 – PERIODIC REPORT
Internship Student Report | Month #?
Start Date: ___/___/___
End Date: ___/___/___
Student’s Name:
Student’s ID Number:
Training Organization:
Trainee Department:
Trainee Supervisor Name:
Faculty Member:
Course:
CRN:
Academic Year/Semester:
(Instructions)
➢ This report must be submitted on Blackboard (WORD format only) via the allocated folder.
➢ Email submission will not be accepted.
➢ Your work should be clearly and completely presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
➢ Assignment will be evaluated through BB Safe Assign tool.
➢ Late submission will result in ZERO marks being awarded.
➢ This work should be your own, copying from students or other resources will result in ZERO
marks.
➢ Use Times New Roman font 12 for all your answers.
College of Administration and Finance Sciences
(Report Components)
What are the activities and tasks given to you during this
month?
Competitor Analysis and Benchmarking:
Performed an extensive examination of rivals’ websites to
ascertain prevailing trends, characteristics, and strategies in
the sector that have yielded positive results.
Produced and presented a comprehensive report outlining the
discoveries and proposing practical enhancements for our
website.
Usability Testing:
Conducted and managed usability testing sessions for the
website, which included participation from both internal team
members and carefully chosen external users in order to
Task(s)
collect a wide range of perspectives.
Utilized feedback and usage data analysis to discover
usability issues and proposed enhancements for website
design, navigation, and content.
Industry Magazine Participation:
Engaged in dialogue with a reliable representative to ensure
our company’s inclusion in a highly respected industry
publication, so augmenting our prominence among the
professional community.
Contributed to the design process of a logo and branding
elements tailored exclusively for this publication,
guaranteeing consistency with our brand identity.
Social Media Account Management:
Oversaw the administration of our social media profiles on
College of Administration and Finance Sciences
sites such as Facebook, Instagram, and LinkedIn, consistently
publishing new content and actively interacting with our
followers to cultivate a devoted community.
Participated in the planning and implementation of marketing
initiatives on these platforms, with a specific emphasis on
enhancing user interaction and generating potential
customers.
Project Data Analysis:
Collected and examined data from many sources, such as
project management tools, financial reports, and customer
feedback, to assess the progress and effectiveness of ongoing
projects and initiatives.
Assessed critical performance indicators that demanded focus
and identified areas where the project performed
exceptionally well, offering a fair evaluation of our
endeavours and results.
What skills did you learn through the month?
1. Acquired the skill of doing thorough competition
assessments, which involved finding crucial trends
and techniques that could be utilized or modified for
New skill(s)
our website to improve its competitiveness in the
market.
2. Acquired knowledge on how to convert analysis
findings into strategic suggestions for optimizing
website performance, hence improving user
engagement and conversion rates.
College of Administration and Finance Sciences
3. Gained expertise in designing and implementing
usability testing sessions, encompassing the creation
of test protocols, participant recruitment, and feedback
collection.
4. Acquired the skills to examine usability data in order
to detect recurring trends and areas of difficulty in the
user’s interaction with a website. Also learned how to
propose practical modifications to enhance website
navigation and increase the accessibility of its content.
5. Acquired proficiency in communicating effectively
with influential individuals in the industry and trusted
representatives to obtain opportunities for enhancing
brand visibility, such as being featured in industry
periodicals.
How many meetings did you attend?
Throughout the month, I participated in a total of 12
meetings. The activities encompassed strategy sessions to
Meeting(s)
enhance the website, debriefs on usability testing, meetings to
plan social media campaigns, collaborations on brand design
for the industry magazine feature, and sessions to analyze
data for project analysis.
What are the difficulties you had this month?
1. Faced difficulties in determining which features and
strategies from competitors were genuinely impactful
Difficulty/ Challenge(s)
versus those that were merely trends.
2. Encountered challenges in prioritizing and
implementing feedback from website usability testing,
College of Administration and Finance Sciences
balancing user suggestions with practical constraints.
3. Found it challenging to identify effective strategies for
increasing engagement and lead generation on social
media platforms.
How did you overcome these difficulties?
1. Conducted more in-depth market research, including
customer surveys and focus groups, to understand
what users truly value and implemented A/B testing
on the website to directly measure the impact of
different features and strategies on user engagement
and conversion rates.
2. Created a prioritization matrix to evaluate feedback
based on impact and feasibility, focusing on changes
that would provide the most significant improvements
to user experience, and engaged in iterative
development, making small, manageable
improvements over time.
3. Enhanced networking efforts by attending industry
events and engaging with key figures on social media
to build relationships with magazine editors and
contributors, and offered exclusive insights or stories
to the magazine to make the proposal more attractive.
What did you learn from completing the tasks
1. The importance of deep market research and A/B
Learning
testing became clear as it was crucial in distinguishing
between impactful strategies and fleeting trends.
College of Administration and Finance Sciences
2. Prioritizing feedback from usability testing taught me
the value of balancing user suggestions with practical
constraints.
3. Through efforts to secure a magazine feature, I
learned the significance of building and nurturing
professional relationships within the industry.
4. Participating in the logo and branding design process
highlighted the importance of clear communication
and alignment on a brand’s vision among all
stakeholders.
What did you want to learn more?
Despite my success and lessons learnt, I found myself eager
to further my knowledge of data analytics and its application
in predictive modeling for marketing strategy.
*Note:
1. This report is a summary of the training activities performed.
2. You may attach additional pages if needed. And student can attach any extra note to this form.
Name: ____________________________
Signature: ___________________________
APPENDIX 4
Academic Report Guideline (Co-op)
The purpose of the Internship Report is offer students to describe their accomplishments and
demonstrate what they learned through participation at Saudi Electronic University. The report
should be submitted within two weeks after you finish your Co-op training Program. In
addition, the report should be approximately 3000 – 4000, single –spaced and consider taking
the following format
1. First Page
First page should display student’s full name, internship start and finish dates, working hours
per week, company/institution name.
This page should be signed by the work and university supervisor off the intern student.
Cover page form
Internship Report
Student`s name :
Student`s ID # :
Training Organization:
Trainee Department:
Field Instructor Name:
Faculty Member:
Field Instructor Signature:
Faculty Member Signature:
Internship Start Date:
Internship End Date:
Course:
CRN:
Academic Year/Semester:
2. A Brief Executive Summary of the Internship
A one-page summary of the company/institution and a short account of the major activities
carried out during the internship period.
3. Table of Contents
Contents of the report with page numbers, list of tables, and list of figures.
4. Description of the company
This section should answer the following questions:
• What is the full title of the company/institution? Give a brief history of the company, full
mailing address and relevant web links
• What is the type of ownership of the company/institution? State the main shareholders and
their shares.
• What is the sector that the company/institution operates in? Specify the products and services
produced and offered to its customers/clients.
• Who are regarded as the customers/clients of your internship company (consider the end users,
retailers, other manufacturers, employees, etc.)?
• Provide an organization chart of the company, along with information on the number of
employees.
• Provide a list of functions performed by different departments/divisions in the internship
organization.
5. Internship activities
This is the main body of your report. During the internship period, an intern may focus on the
following types of analysis and questions. You do not have to answer all the questions in the
list:
• Describe your working conditions and functions, such as: Who is your supervisor (include
his/her name and his/her position); other team members or co-workers and what their functions
are to complement yours.
• Provide an organization chart of the internship organization.
• Provide the department or division layout of the internship organization.
• Provide an overview off the production system or service procedure (what are the
resources, inputs, outcomes, and constraints?)
• Provide a process chart of a major product and/or service.
• What kind of accounting/finance/IT//quality/marketing standards and principles are used in
the organization?
• Discuss telecommunication technologies (Database, Instant Messenger,
Networking, Ecommerce tools) used in the company.
• Describe the quality planning and control activities in the internship organization.
• Describe the quality control activities throughout the life cycle of the product/service groups.
• What kind of financial analysis and decision-making methods are used by corporate treasurers
and financial managers in the internship organization?
• What kinds of incentives are used in order to create more effective and efficient organization?
• What types of marketing, selling, and human resources analysis are performed (cost
system, evaluation of consumers, needs, product strategy, distribution strategy, promotional
strategy)?
• Describe what kind of working documents and analysis you did there and what experiences
you have gained throughout your training.
•A comparison between theory (things you have learned in the classroom) and practice (things
you did or observed at the company) must be made and highlighted.
• Show some work samples that you have encountered/conducted at the company through
graphs, pictures, data, drawings, or design calculations and include them in your report.
College of Administration and Finance Sciences
Form Number 3 – PERIODIC REPORT
Internship Student Report | Month #?
Start Date: ___/___/___
End Date: ___/___/___
Student’s Name:
Student’s ID Number:
Training Organization:
Trainee Department:
Trainee Supervisor Name:
Faculty Member:
Course:
CRN:
Academic Year/Semester:
(Instructions)
➢ This report must be submitted on Blackboard (WORD format only) via the allocated folder.
➢ Email submission will not be accepted.
➢ Your work should be clearly and completely presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
➢ Assignment will be evaluated through BB Safe Assign tool.
➢ Late submission will result in ZERO marks being awarded.
➢ This work should be your own, copying from students or other resources will result in ZERO
marks.
➢ Use Times New Roman font 12 for all your answers.
College of Administration and Finance Sciences
(Report Components)
Task(s)
New skill(s)
Meeting(s)
Difficulty/ Challenge(s)
What are the activities and tasks given to you during this
month?
This month, my primary activities and tasks revolved around
three key areas: research and analysis, website and platforms
development, and website and data management. For
research and analysis, I conducted in-depth studies on market
trends and consumer behavior to support our marketing
strategies. In website and platforms development, I focused
on designing and implementing new features to enhance user
experience and engagement. Lastly, for website and data
management, I was responsible for updating content,
ensuring data integrity, and optimizing the website’s
performance for better search engine visibility.
What skills did you learn through the month?
Throughout the month, I acquired several valuable skills:
• In research and analysis, I learned how to use
advanced analytical tools and software to gather and
interpret data, making it actionable for strategic
decisions.
• My work in website and platforms development
taught me key aspects of web design, including
HTML, CSS, and JavaScript, as well as how to use
content management systems (CMS) efficiently.
• Managing the website and its data enhanced my
abilities in data organization, SEO optimization
techniques, and website maintenance practices.
How many meetings did you attend?
During this month, I attended a total of two meetings. These
meetings were essential for aligning on project goals,
discussing progress, addressing challenges, and
brainstorming solutions with the team and stakeholders.
What are the difficulties you had this month?
One significant challenge I encountered was balancing the
demands of simultaneous projects, particularly in managing
time effectively between research, website development, and
data management tasks. The complexity of integrating new
features into the website without disrupting current
functionalities also posed a considerable challenge.
College of Administration and Finance Sciences
How did you overcome these difficulties?
To overcome these difficulties, I prioritized tasks based on
urgency and impact, which helped in managing my time
better. For the technical challenges related to website
development, I sought advice from more experienced
colleagues and utilized online forums and tutorials to find
solutions and workarounds.
Learning
What did you learn from completing the tasks
Completing these tasks taught me the importance of thorough
research and analysis in underpinning any successful project,
the intricacies of website development, and the critical nature
of maintaining data integrity. I’ve also learned the value of
cross-functional teamwork and effective communication in
overcoming project challenges.
What did you want to learn more?
I am keen to deepen my knowledge in data analysis and
interpretation, aiming to become more proficient in
predictive analytics. Additionally, I wish to explore more
advanced web development frameworks and tools to enhance
my skillset in creating more dynamic and interactive web
experiences.
*Note:
1. This report is a summary of the training activities performed.
2. You may attach additional pages if needed. And student can attach any extra note to this form.
Name: ____________________________
Signature: ___________________________
College of Administration and Finance Sciences
Form Number 3 – PERIODIC REPORT
Internship Student Report | Month #?
Start Date: ___/___/___
End Date: ___/___/___
Student’s Name:
Student’s ID Number:
Training Organization:
Trainee Department:
Trainee Supervisor Name:
Faculty Member:
Course:
CRN:
Academic Year/Semester:
(Instructions)
➢ This report must be submitted on Blackboard (WORD format only) via the allocated folder.
➢ Email submission will not be accepted.
➢ Your work should be clearly and completely presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
➢ Assignment will be evaluated through BB Safe Assign tool.
➢ Late submission will result in ZERO marks being awarded.
➢ This work should be your own, copying from students or other resources will result in ZERO
marks.
➢ Use Times New Roman font 12 for all your answers.
College of Administration and Finance Sciences
(Report Components)
Task(s)
New skill(s)
What are the activities and tasks given to you during this
month?
This month, I was primarily responsible for a number of
significant tasks pertaining to research and analysis, social
media marketing, including market campaigns, and data
visualization and reporting.
In the areas of data reporting and visualization, I made
interactive dashboards, charts, and graphs to show data in an
understandable and captivating way. Campaign success
measurements, KPI tracking, and trend identification for
additional analysis were all made possible by these
visualizations
In social media marketing, which includes market campaigns,
I created and carried out campaigns to raise brand awareness,
encourage interaction, and boost sales on social media.
Creating content, planning postings, and evaluating campaign
performance data were all necessary to maximize tactics and
attract target audiences.
In addition, I was granted permission to carry out thorough
research in order to obtain knowledge about market trends,
rival tactics, and customer behavior. To help with strategic
decision-making processes, I also carried out exploratory
data analysis (EDA) to find patterns, trends, and insights in
our marketing and sales data.
What skills did you learn through the month?
I got the chance to learn a few fresh skills, such as:
System analysis: I learned how to examine current systems
and procedures to find inefficiencies and suggest changes
from this experience.
Time management: In order to ensure that all of my projects
were finished on time, I had to successfully priorities my
duties and manage my time while juggling several deadlines.
Analysis of reports: I improved my capacity to examine and
decipher information from a variety of reports, gleaning
insightful knowledge that will guide the formulation of
strategies and decisions.
Making Strategic Decisions: I learned to use data analysis
and research findings to guide the development of marketing
strategies and other strategic decision-making processes.
College of Administration and Finance Sciences
In the process of creating original marketing campaigns and
content concepts that appeal to target audiences, I also
improved my creative thinking skills.
Meeting(s)
Difficulty/ Challenge(s)
Learning
How many meetings did you attend?
This month, I took part in two meetings: one with my
supervisor to go over project goals and updates, and another
with the director to learn more about the objectives and
strategic direction of the company.
What are the difficulties you had this month?
Mastering complex data manipulation formulas was one of
the many challenges faced this month. Another was handling
large datasets, which proved to be difficult and required
careful attention to detail and efficient processing to derive
meaningful insights and support decision-making processes.
How did you overcome these difficulties?
I invested time in learning and using different Excel
formulas, consulting YouTube and other online resources as
well as older colleagues to improve my skills.
I established strategies to optimize data retrieval and storage
procedures, make use of data manipulation tools, and work
with colleagues to divide up the burden efficiently in order to
optimize data processing workflows. I also asked
experienced data analysts for advice to help me become more
proficient at organizing and evaluating huge datasets.
What did you learn from completing the tasks
I learned by completing the tasks that comprehensive market
research is necessary for marketing endeavors to be
successful and that creating successful marketing plans and
campaigns requires an understanding of the complexities of
the market landscape, consumer behavior, and rival
strategies.
Additionally, I gained priceless knowledge on the need of
accuracy and precision in data reporting and visualization.
Through these efforts, I gained a better grasp of how to
monitor KPIs, identify trends, and eventually propel business
expansion in the e-commerce industry.
What did you want to learn more?
College of Administration and Finance Sciences
In order to produce more powerful and perceptive visual
representations, I’m eager to increase my understanding of
sophisticated data visualization approaches in the future. I
also want to learn more about social media advertising
strategies, namely advanced targeting possibilities, ad
optimization strategies, and data extraction approaches that
yield deeper insights. Additionally, in order to find
touchpoints and areas for improvement during the buying
process, I intend to explore customer journey mapping tools.
*Note:
1. This report is a summary of the training activities performed.
2. You may attach additional pages if needed. And student can attach any extra note to this form.
Name: ____________________________
Signature: ___________________________

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