A2 is a completed assignment. A2 has to be reviewed in order to complete A3.
Student Name: firstName lastName
[A3 – Assignment 3]
i.
Research and write what the Design Thinking framework says about Personas and User Stories.
a. Your Persona definitions must include a name, a role, and pain points. [Your answer here …]
b. Your User Story definitions must include a persona name, the actions the Persona wishes to perform, and the Persona’s goal. [Your answer here …]
ii. Interview recap. Refer to your client interview in A2 and recapitulate your A2 interview by providing the company name (who you interviewed), the primary company product/service (what they do), the company’s Fintech need (what business goal the company wishes to achieve with the Fintech product/service), and the decision-making role of the person you interviewed.
a. Company name: [Your answer here …]
b. Company product/service: [Your answer here …]
c. Fintech need: [Your answer here …]
d. Interviewee role: [Your answer here …]
iii. Identify pain points for three Personas. Write the Persona’s name, role, and pain points in the User Stories. Pain points are the problems or issues that the Persona would like you to solve for them. A user story is a general explanation of a software feature written from the perspective of the end user. Write the user story from the user’s perspective and follow the format: “As [a user persona], I want [to perform this action] so that [I can accomplish this goal].” The user’s actions are intended to solve the Persona’s pain points. The learning objective is to create an appropriate Persona to depict the client’s market, represent the client’s pain points in the intended actions, and confirm that the client’s pain point is removed when the goal is accomplished.
a. Persona 1, User Story 1. As [a user persona], I want [to perform this action] so that [I can accomplish this goal]
b. Persona 2, User Story 2. As [a user persona], I want [to perform this action] so that [I can accomplish this goal]
c. Persona 3, User Story 3. As [a user persona], I want [to perform this action] so that [I can accomplish this goal]
iv. Research. Write a research question on the Fintech sector’s customer/competitor behavior, business processes, and innovations.
a. Based on what you learn in this assignment, write a one-paragraph research methodology on the Design Thinking framework approach of Personas and User Stories.
[Your answer here …]
b. Write a 30-50-word annotated bibliography for three references that serve as the literature review for your research methods.
[Your answer here …]
v. Confirm your assignment is named “A3 first & last name” and submitted at the following three locations:
a. Discussion Group: Share with the entire class in the discussion forum. This is where everyone can see the class work as a whole and gain value from the class. Navigate to the discussion group board and submit.
b. Group locker: Share with your group and engage in group discussions and brainstorming.
c. Assignment link: Submit your work for grading in the assignment link. Here, you must upload both the assignment and the screenshots. Submit one per group in the assignment link. Include a screenshot confirming that the group work is shared with your group and the entire class.
vi. Rubric: Review and confirm you have completed all rubric items below. Notice the penalty listed in the rubric.
a. Template: “A3 Template” is provided for this assignment. You will find all templates in the “Class Resources” folder under the Table of Contents on the course website. Download the “A3 Template”, save it as “A3 first & last name”, keep all template information except the highlighted portions, and replace the highlighted portions with your answers. There is a 50% penalty (-50 points) for failure to follow the template.
b. Submission: Confirm your submission in the three locations mentioned above: group discussion, group locker, and assignment link. There is a 50% penalty (-50 points) for failure to follow these submission instructions.
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Rubric for Assignment 3 (A3) |
Possible Points |
Points Scored |
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The submission highlights the client’s pain points articulated in the form of Personas and User Stories. |
10 |
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The pain points are derived from the interviews, and they reflect the business’s Fintech needs. The Personas and User Stories capture the Design Thinking framework’s goal of the Voice of the Customer. |
30 |
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The submission has captured the client’s need in a pain point, identified a solution action to address the pain point, and the goal confirms that the pain point will be removed. |
30 |
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The submission has articulated an academic research method, citations, and an annotated bibliography. |
30 |
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Total |
100 |
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The submission uses the template for this assignment. The template is in the “Class Resources” folder in D2L. [50% penalty for failing to adhere to the template.] |
-50 |
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Upload and share your assignment to the entire class (in the group discussion), your class group (in the group locker), and for grading (in the assignment link). Share a screenshot of your submission to confirm. [50% penalty if screenshot confirmation is not uploaded in the D2L assignment link.] |
-50 |
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