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وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Assignment 3
Due Date: 6th Dec 2025 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT 201
Student’s ID Number:
Semester: 1st
CRN:
Academic Year: 2025-26
For Instructor’s Use only
Instructor’s Name: Dr. Shahid Alam
Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. CLO-2
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological
factors which influence consumer’s decision. CLO-03
3. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and
wants to formulate a marketing Plan. CLO-05
Assignment Question(s):
Part-A:
Case Study
(6 Marks)
Read the following case study and answer the questions. (Chapter-15)
Case Study: Strategic Pricing in the Saudi Retail Market
Al-Noor Electronics, a mid-sized Saudi retailer, specializes in selling smartphones, gaming consoles, and
home appliances. The company faces tough competition from global giants like Extra Stores, Jarir
Bookstore, and online platforms such as Amazon.sa and Noon.
To stay competitive, Al-Noor is considering different pricing strategies:
• Everyday Low Pricing (EDLP): Offering consistently low prices on popular items like
smartphones to reduce consumer search costs.
• High/Low Pricing: Running aggressive weekend promotions on gaming consoles and TVs, while
keeping regular prices higher during the week.
• Market Penetration Pricing: For its new line of Saudi-assembled smart home devices, Al-Noor is
considering launching at a very low price to quickly gain market share.
• Price Skimming: For limited-edition gaming bundles, the company is debating charging premium
prices at launch to capture early adopters.
At the same time, Al-Noor must navigate ethical and legal pricing concerns in Saudi Arabia, where
consumer protection laws prohibit deceptive advertising and predatory pricing.
Key Challenge
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Al-Noor must decide which pricing strategy (or combination) will help it:
Build long-term customer loyalty.
Compete effectively with global and local rivals.
Stay compliant with Saudi pricing regulations.
Discussion Questions:
1. If Al-Noor wants to build trust and reduce consumer search costs in the Saudi market, should it adopt
EDLP or High/Low Pricing? Justify your answer with local consumer behavior in mind.
2. For its Saudi-assembled smart home devices, should Al-Noor use Market Penetration Pricing or
Price Skimming? How would each approach affect adoption rates and profitability in the Saudi
context?
3. What pricing practices must Al-Noor avoid to remain compliant with Saudi consumer protection
laws (e.g., deceptive reference pricing, predatory pricing)? Provide examples of how these might
appear in the Saudi retail sector.
Part-B:
Critical thinking
(4 Marks)
1. If Extra Stores (a mid-tier Saudi electronics retailer) decided to shift from selective distribution to
intensive distribution, how might this affect its brand positioning, customer loyalty, and relationships
with suppliers? Critically examine. Ch-17
2. Being a student of Marketing management, Critically examine how public relations can contribute
to a firm’s IMC(Integrated Marketing Communications)? Ch-18
Important Note:
1. Answers must be submitted without plagiarism. If more than 20% it will be marked zero.
2. Support your answers with references.
3. Minimum word limit is 150 words for each Answer.
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Answers
Case Study
1. Answer Q12. Answer Q23. Answer Q3-
Critical thinking
4. Answer Q15. Answer Q2-
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