final report

College of Administration and Finance Sciences

Form No 4- Internship Report Cover Page
Student`s name:
Student`s ID #:

Training Organization:

Trainee Department:

Field Instructor Name:

Field Instructor Signature:

Course Title:

CRN:

Internship Start Date:

Internship End Date:

Academic Year/Semester:

For Instructor’s Use only
Instructor’s Name:

Total Training Hours /280

Students’ Grade: Marks Obtained /30

Level of Marks: High/Middle/Low

College of Administration and Finance Sciences

Academic Report Guideline(Co-op)
(please do not include this text in the final report, just follow its guidelines and
use the cover page above)
The report should be submitted within two weeks after you finish your Co-op training Program.
In addition, the report should be approximately 3000 – 4000, single –spaced and consider taking the
following format
General instructions for writing the final report:
The report must be written in English language.
The word limit is 3000-4000.
If the report word count is not within the required word limit, marks will be deducted.
The font size is 12, Times New Roman, justified, 1.5 space.
Main headings use font size of 16 and bold.
Add page numbers in the middle bottom of the page.
Plagiarism or copying from other sources will result in ZERO marks.
This report must be submitted on Blackboard (WORD format only) via the allocated folder.
Your work should be clearly and completely presented; marks may be reduced for poor presentation. This
includes filling your information on the cover page.
Assignment will be evaluated through BB Safe Assign tool. Late submission will result in ZERO marks
being awarded.
First Page
The first page should display the student’s full name, internship start and finish dates, working hours per
week, company/institution name, and the cover page.
The field instructor should sign on the first page.
A Brief Executive Summary of the Internship
A one-page summary of the company/institution and a short account of the major activities carried out
during the internship period.
Acknowledgment
To allow the student to express her/his thankful and gratitude to individuals (such as: field instructor,
academic supervisor, colleagues…etc.) who help them in carrying out and completing her/his training
journey. This part will aid the students to learn basic elements of academic writing. To express their
appreciation in a concise and professional manner.
Table of Contents
Contents of the report with page numbers, list of tables, and list of figures.
Introduction
A brief of the report. The Aim of the report.

College of Administration and Finance Sciences
Chapter 1: Description of the company
This section should answer the following questions:
What is the full title of the company/institution?
Give a brief history of the company, full mailing address and relevant weblinks
What is the type of ownership of the company/institution?
State the main shareholders and their shares.
What is the sector that the company/institution operates in?
Specify the products and services produced and offered to its customers/clients.
Who are regarded as the customers/clients of your internship company (consider the end users, retailers,
other manufacturers, employees,etc.)?
Provide an organization chart of the company, along with information on the number of employees.
Provide a list of functions performed by different departments/divisions in the internship organization.
Provide an overview off the production system or service procedure (what are the resources, inputs,
outcomes, andconstraints?)
Provide a process chart of a major product and/or service.
The following questions can be classified as your major fit (Finance, Accounting, Ecommerce and
Management).
• What kind accounting/finance/IT//quality/marketing standards and principles are used in the
organization?
• Discuss telecommunication technologies (Database, Instant Messenger, Networking, Ecommerce tools)
used in the company.
• Describe the quality planning and control activities in the internship organization.
• Describe the quality control activities throughout the life cycle of the product/service groups
• What kind of financial analysis and decision-making methods are used by corporate treasurers and
financial managers in the internship organization?
• What types of marketing, selling, and human resources analysis are performed (cost system, evaluation
of consumers, needs, product strategy, distribution strategy, promotional strategy)?

Chapter 2: Internship activities
This is the main body of your report. During the internship period, the focus of the training may on the
following types of analysis and questions. You do not have to answer all the questions in the list: •
Describe your working conditions and functions, such as: Who is your supervisor (include his/her name
and his/her position); other team members or co-workers and what their functions are to complement
yours.
• Provide a detailed description about the department(s) that the trainee did her/his training with them.
Adding all sub-divisions for this department(s) if it is available. Student can add to this description a
supported chart.
• Detailed descriptions about all tasks and activities that the trainee did them during her/his training
period.
• Gained skills and how they added value to your work
• Other tasks that are not related to the trainee’s major that done by her/him at the company should be
included in this chapter as well.
• What types of incentives did you get as a trainee to be more proactive and productive?

College of Administration and Finance Sciences
• Describe what kind of working documents and analysis you did there and what experiences you have
gained throughout yourtraining. Provide examples of your work.
• A comparison between theory (things you have learned in the classroom) and practice (things you did or
observed at the company) must be made and highlighted. In this section the student can add a supported
table includes which academic course (s) (course title and code) helped to perform training tasks. For
example, two columns; the first one shows the course name and second column shows the tasks
performed and related to this course.
• Show some work samples that you have encountered/conducted at the company through graphs,
pictures, data, drawings, or design calculations and include them in your report.
• Lessons learnt (what the overall benefits gained from the training program)
Chapter 3: Recommendations
• Advantageous that helped the student in completing the training program.
• Disadvantageous and challenges that faced the student and how he/she did overcome them.
• Recommendations to improve training program in the college.
• Recommendation for the training company. Conclusion Sum up and summary of the training
experience. Reference If it is needed Appendix (option) This will help the instructor to have a background
about the trainee and his/her previous experiences. Also, it helps the students in writing their CVs for
future job application especially for fresh graduates who do not have previous practical experiences.
• Basic information (name, city, contact details…etc.).
• Job objectives.
• Academic qualifications.
• Practical experiences.
• Skills this will help the instructor to have a background about the trainee and his/her previous
experiences

STUDENT NAME:
FAISAL FAHAD ALSHENAIFI

STUDENT ID: S210050961

COURSE TITLE: INTERNSHIP

COURSE CODE: ECOM430

ACADEMIC YEAR/ SEMESTER: :
2023-2024/SUMMER TERM

CRN: 50281

INSTRUCTOR NAME:
OLA MAHMOUD
STUDENT GRADE: GRADUATE

GRADE LEVEL: GRADE 8

INTERNSHIP REPORT

STUDENT NAME:

FAISAL FAHAD Y ALSHENAIFI

STUDENT ID #:

S210050961

TRAINING ORGANIZATION:
COMPANY RA’I’AH AL-JAMAL

TRAINEE DEPARTMENT: :
ADMINISTRATIVE DEVELOPMENT

FIELD INSTRUCTOR NAME: OLA
MAHMOUD

FACULTY MEMBER: OLA MAHMOUD

FIELD INSTRUCTOR SIGNATURE:

FACULTY MEMBER SIGNATURE:

INTERNSHIP START DATE: 6/23/2024

INTERNSHIP END DATE: 8/18/2024

COURSE: ECOM430

CRN: 50281

ACADEMIC YEAR/SEMESTER: 20232024/SUMMER TERM

EXECUTIVE SUMMARY OF THE INTERNSHIP
THIS REPORT ENCAPSULATES MY ENRICHING INTERNSHIP EXPERIENCE AT RA’I’AH AL-JAMAL, A
DYNAMIC COMPANY RENOWNED FOR ITS PERSONAL CARE SERVICES THROUGH ITS BRANCHES ,
KLAR SPA AND KLAR HOME SERVICES. MY TIME WITH THE COMPANY HAS ALLOWED ME TO
DELVE DEEP INTO VARIOUS OPERATIONAL FACETS OF THE PERSONAL CARE AND BEAUTY SECTOR ,
LEADING TO SIGNIFICANT INSIGHTS RELATED TO BRAND MANAGEMENT, CUSTOMER SERVICE,
AND MARKET DYNAMICS.

WHILE MY INTERNSHIP CONCLUDED WITHOUT A FORMAL CONTINUATION OF MY ROLE, I REMAIN
OPTIMISTIC ABOUT RA’I’AH AL-JAMAL ‘S PROSPECTS. THE COMPANY’S STRONG BRAND IDENTITY,
COMMITMENT TO INNOVATIVE SERVICES, AND RESPECTFUL CORPORATE CULTURE ARE KEY
ELEMENTS THAT CONTRIBUTE TO ITS COMPETITIVE EDGE AND GROWTH POTENTIAL . THIS REPORT
DETAILS MY CONTRIBUTIONS AND REFLECTIONS WHILE HIGHLIGHTING THE STRATEGIC
INITIATIVES THE COMPANY HAS UNDERTAKEN.

THROUGHOUT MY INTERNSHIP, I ENGAGED DEEPLY WITH VARIOUS PROJECTS, INCLUDING
WEBSITE ENHANCEMENT, DEVELOPMENT OF MARKETING STRATEGIES, AND ENRICHING THE
CUSTOMER SERVICE EXPERIENCE, ALL OF WHICH CULMINATED IN INVALUABLE PROFESSIONAL
DEVELOPMENT. THE SKILLS AND KNOWLEDGE ACQUIRED DURING THIS PERIOD HAVE
FUNDAMENTALLY SHAPED MY UNDERSTANDING OF THE BEAUTY SECTOR AND HAVE EQUIPPED
ME WITH PRACTICAL SOLUTIONS APPLICABLE IN FUTURE ENDEAVORS .

TABLE OF CONTENTS
1. EXECUTIVE SUMMARY……………………………………………………………………………..[1]
2. DESCRIPTION OF THE COMPANY…………………………………………………………………[2]
o

2.1 COMPANY HISTORY

o

2.2 SERVICES OFFERED

o

2.3 MARKET POSITION

o

2.4 ORGANIZATIONAL STRUCTURE

o

2.5 TARGET MARKET

3. INTERNSHIP ACTIVITIES……………………………………………………………………………..[6]
o

3.1 WEBSITE DEVELOPMENT

o

3.2 CUSTOMER SERVICE MANAGEMENT

o

3.3 MARKETING INITIATIVES

o

3.4 PRODUCT EXPANSION STRATEGIES

o

3.5 INTERNAL COMMUNICATION PRACTICES

4. OBSERVATIONS AND INSIGHTS……………………………………………………………………[20]
o

4.1 WORKPLACE CULTURE

o

4.2 EMPLOYEE ENGAGEMENT AND MORALE

o

4.3 CUSTOMER RELATIONSHIP MANAGEMENT

5. INDUSTRY ANALYSIS…………………………………………………………………………………[28]
o

5.1 COMPETITIVE LANDSCAPE

o

5.2 CURRENT TRENDS IN THE BEAUTY SECTOR

o

5.3 POTENTIAL CHALLENGES AND OPPORTUNITIES

6. CONCLUSION AND RECOMMENDATIONS…………………………………………………………[38]
7. REFERENCES……………………………………………………………………………………………[42]
8. APPENDICES……………………………………………………………………………………………[43]

DESCRIPTION OF THE COMPANY
2.1 COMPANY HISTORY
RA’I’AH AL-JAMAL WAS FOUNDED ON FEBRUARY 15, 2021, UNDER THE VISION OF BUSINESSMAN
ABDULLAH ABDULAZIZ AL-OTHAIM. ITS ESTABLISHMENT AIMED TO FILL A NICHE WITHIN THE
PERSONAL CARE AND BEAUTY INDUSTRY THAT PRIORITIZED QUALITY AND INNOVATIVE SERVICE
DELIVERY. OVER A SHORT SPAN, RA’I’AH AL-JAMAL HAS MARKED ITS PRESENCE AS A NOTABLE
PLAYER IN THE SECTOR, CHARACTERIZED BY ITS COMMITMENT TO EXCEPTIONAL CUSTOMER
EXPERIENCES AND A DIVERSE RANGE OF SERVICES .

INITIAL CHALLENGES INCLUDED ESTABLISHING FOOTPRINTS IN A COMPETITIVE LANDSCAPE
FILLED WITH ESTABLISHED ENTERPRISES. HOWEVER, RA’I’AH AL-JAMAL OVERCAME THESE
HURDLES BY LEVERAGING STRATEGIC MARKETING INITIATIVES AND COMMUNITY BUILDING
EFFORTS, FOCUSING ON LOCAL DEMOGRAPHICS AND LEVERAGING SOCIAL MEDIA PLATFORMS TO
CREATE BRAND AWARENESS. THIS APPROACH OFFICIALLY SET THE COMPANY ON ITS PATH TO
PROMINENCE IN THE BEAUTY AND WELLNESS MARKET.

2.2 SERVICES OFFERED
RA’I’AH AL-JAMAL OFFERS A DIVERSIFIED SUITE OF PERSONAL CARE SERVICES PRIMARILY
THROUGH:
•

KLAR SPA: SPECIALIZING IN WOMEN’S NAIL AND SKIN CARE SERVICES, KLAR SPA
PROVIDES CLIENTS WITH A SERENE ENVIRONMENT TO UNWIND AND ENJOY VARIOUS
TREATMENTS, INCLUDING A WIDE RANGE OF MANICURES AND PEDICURES , FACIAL
TREATMENTS, AND BODY CARE SERVICES.

•

KLAR HOME SERVICES: THIS SECTOR FOCUSES ON CONVENIENCE, OFFERING IN-HOME
BEAUTY TREATMENTS AND WELLNESS SERVICES SUCH AS MASSAGES , MANICURES, AND
PEDICURES. THIS FLEXIBILITY APPEALS TO CLIENTS SEEKING RELAXATION WITHOUT
HAVING TO LEAVE THEIR HOMES.

•

PRODUCT LINES: THE COMPANY HAS BEGUN EXPANDING ITS PORTFOLIO TO INCLUDE A
SELECTION OF HIGH-QUALITY BEAUTY AND WELLNESS PRODUCTS, CREATING A HOLISTIC
SERVICE EXPERIENCE. THIS STRATEGIC EXPANSION ENABLES CLIENTS TO NOT ONLY
RECEIVE PAMPERING SERVICES BUT ALSO TO PURCHASE PRODUCTS THAT THEY CAN USE
AT HOME.

OVERALL, RA’I’AH AL-JAMAL EFFECTIVELY COMBINES IN -PERSON, PERSONALIZED EXPERIENCES
WITH THE ACCESSIBILITY OF SERVICES THAT CATER TO MODERN LIFESTYLES .
2.3 MARKET POSITION
RA’I’AH AL-JAMAL HAS STRATEGICALLY POSITIONED ITSELF IN THE BEAUTY AND PERSONAL
CARE INDUSTRY BY FOCUSING ON QUALITY AND INNOVATION. THE COMPETITIVE LANDSCAPE
INCLUDES TRADITIONAL BEAUTY SALONS, HOME SERVICE PROVIDERS, AND EMERGING ONLINE
BEAUTY BRANDS. RA’I’AH AL-JAMAL DIFFERENTIATES ITSELF THROUGH ITS STRONG BRAND
IDENTITY CHARACTERIZED BY QUALITY SERVICE, TECHNOLOGICAL INTEGRATION, AND A
CUSTOMER-CENTRIC APPROACH.

THE COMMITMENT TO EMBRACING NEW TECHNOLOGIES—SUCH AS ONLINE BOOKING PLATFORMS
AND CUSTOMER MANAGEMENT SYSTEMS—SIMULTANEOUSLY POSITIONS RA’I’AH AL-JAMAL FOR
CONTINUED RELEVANCE IN A RAPIDLY CHANGING MARKET. THIS READINESS TO ADAPT TO
CONSUMER TRENDS IS FURTHER ENHANCED BY ACTIVE ENGAGEMENT ON SOCIAL MEDIA
PLATFORMS, WHERE THE COMPANY CULTIVATES A LOYAL COMMUNITY OF CLIENTS .

2.4 ORGANIZATIONAL STRUCTURE
THE ORGANIZATIONAL STRUCTURE OF RA’I’AH AL-JAMAL IS DESIGNED TO FACILITATE
COLLABORATION AND EFFICIENCY. KEY ROLES INCLUDE:
•

CEO: OVERSEES THE STRATEGIC VISION AND DIRECTION, ENSURING THAT THE MISSION
ALIGNS WITH OVERALL OPERATIONS.

•

OPERATIONS MANAGER: MANAGES DAY-TO-DAY ACTIVITIES, ENSURING SERVICE
QUALITY AND OPERATIONAL EFFICIENCY.

•

MARKETING TEAM: RESPONSIBLE FOR BRAND AWARENESS INITIATIVES AND CLIENT
ENGAGEMENT STRATEGIES, UTILIZING BOTH DIGITAL MARKETING AND ON -GROUND
COMMUNITY ENGAGEMENT.

•

CUSTOMER SERVICE REPRESENTATIVES: THESE FRONT-LINE EMPLOYEES INTERACT
DIRECTLY WITH CLIENTS, ADDRESSING INQUIRIES, RESOLVING COMPLAINTS, AND
ENHANCING THE OVERALL CUSTOMER EXPERIENCE.

•

BEAUTY THERAPISTS: FOCUSED ON DELIVERING HIGH-QUALITY PERSONAL CARE AND
WELLNESS SERVICES, THESE PROFESSIONALS ARE VITAL TO ENSURING CUSTOMER
SATISFACTION.

THIS HIERARCHICAL MODEL ENABLES CLEAR COMMUNICATION AND EMPOWERS EMPLOYEES AT
ALL LEVELS TO CONTRIBUTE TO THE COMPANY’S OBJECTIVES.
2.5 TARGET MARKET
THE PRIMARY TARGET MARKET FOR RA’I’AH AL-JAMAL FOCUSES PRIMARILY ON WOMEN ACROSS
VARIOUS DEMOGRAPHICS IN RIYADH. THE COMPANY APPEALS TO:
•

YOUNG PROFESSIONALS: WOMEN WHO PRIORITIZE WELLNESS AND SELF-CARE AMIDST
BUSY WORK SCHEDULES AND URBAN LIFESTYLES .

•

BUSY MOTHERS: CLIENTS SEEKING CONVENIENT SOLUTIONS THAT ALLOW FOR
RELAXATION AND PAMPERING WITHOUT EXTENSIVE PLANNING OR TRAVEL.

•

CORPORATE PARTNERSHIPS: RA’I’AH AL-JAMAL IS EXPLORING COLLABORATIVE
RELATIONSHIPS WITH LOCAL BUSINESSES TO PROVIDE CORPORATE WELLNESS
PROGRAMS, WHICH COULD REACH A BROADER AUDIENCE.

THIS TARGETED APPROACH ENSURES THE COMPANY CRAFTS RELEVANT MARKETING STRATEGIES
THAT RESONATE WITH DIVERSE CUSTOMER SEGMENTS AND ESTABLISHES A LOYAL CLIENT BASE .

INTERNSHIP ACTIVITIES
3.1 WEBSITE DEVELOPMENT
A PIVOTAL PROJECT DURING MY INTERNSHIP INVOLVED ENHANCING THE ONLINE PRESENCE OF
RA’I’AH AL-JAMAL THROUGH THE COMPANY’S OFFICIAL WEBSITE, WWW.KLAR.SA. KEY
ACTIVITIES INCLUDED:
USER EXPERIENCE (UX) IMPROVEMENT
•

CONDUCTING USER FEEDBACK SESSIONS WITH CLIENTS AND NON-CLIENTS HIGHLIGHTED
AREAS NEEDING ENHANCEMENT, FROM DESIGN ASPECTS TO FUNCTIONALITY.

•

ANALYZING WEBSITE METRICS, SUCH AS BOUNCE RATES AND AVERAGE SESSION
DURATION, INFORMED OPTIMIZATION STRATEGIES NEEDED TO IMPROVE OVERALL
ENGAGEMENT.

DESIGN UPDATES
•

COLLABORATING WITH THE WEB DEVELOPMENT TEAM ALLOWED ME TO CONTRIBUTE
CREATIVE INSIGHTS INTO VISUAL DESIGN AND OVERALL AESTHETIC COHERENCE ,
ENSURING THAT IT ACCURATELY REFLECTED THE BRAND IDENTITY OF RA’I’AH ALJAMAL.

•

IMPLEMENTING RESPONSIVE DESIGN PRINCIPLES ENSURED THAT USERS HAD AN
ENJOYABLE EXPERIENCE ACROSS DEVICES, CATERING TO MOBILE AND DESKTOP USERS
ALIKE.

SEARCH ENGINE OPTIMIZATION (SEO)
•

I CONDUCTED KEYWORD RESEARCH TO IDENTIFY TERMS AND PHRASES PROSPECTIVE
CLIENTS MIGHT USE TO SEARCH FOR RELATED SERVICES .

•

OPTIMIZATION INCLUDED EDITING WEBSITE CONTENT TO IMPROVE SEARCH ENGINE
RANKINGS, INCORPORATING RELEVANT KEYWORDS, AND PROVIDING META
DESCRIPTIONS THAT ACCURATELY REPRESENTED SERVICE OFFERINGS .

THE WEBSITE ENHANCEMENTS RESULTED IN INCREASED SITE TRAFFIC , LEADING TO GREATER
SERVICE INQUIRIES AND APPOINTMENT BOOKINGS.
3.2 CUSTOMER SERVICE MANAGEMENT
MY INVOLVEMENT IN THE CUSTOMER SERVICE DEPARTMENT ALLOWED ME TO EXPLORE THIS
INDISPENSABLE ASPECT OF BUSINESS OPERATIONS . RESPONSIBILITIES INCLUDED:
INQUIRY HANDLING
•

RESPONDING PROMPTLY TO CLIENT QUESTIONS THROUGH VARIOUS COMMUNICATION
CHANNELS, SUCH AS PHONE, EMAIL, AND SOCIAL MEDIA PLATFORMS, SIGNIFICANTLY
IMPROVED CUSTOMER ENGAGEMENT AND SATISFACTION.

•

ANALYZING COMMON INQUIRIES REVEALED TRENDS THAT INFORMED PROACTIVE
COMMUNICATION IN MARKETING MATERIALS AND ONLINE CONTENT, ENSURING CLIENTS
HAD RELEVANT INFORMATION BEFORE THEY EVEN ASKED.

COMPLAINT RESOLUTION
•

I TOOK CHARGE OF ADDRESSING CUSTOMER ISSUES, GUIDING CLIENTS THROUGH THE
RESOLUTION PROCESS SWIFTLY. THIS INCLUDED OFFERING SOLUTIONS SUCH AS
RESCHEDULING APPOINTMENTS, ISSUING REFUNDS WHEN NECESSARY, OR PROVIDING
COMPLEMENTARY SERVICES.

•

MONITORING COMPLAINT FREQUENCY AND TYPE ENABLED ME TO COMMUNICATE
VALUABLE INSIGHTS TO MANAGEMENT REGARDING POTENTIAL AREAS FOR
OPERATIONAL IMPROVEMENT.

FEEDBACK COLLECTION
•

I INITIATED FOLLOW-UP COMMUNICATIONS AFTER SERVICE DELIVERY TO GATHER
CLIENT FEEDBACK, AN APPROACH THAT YIELDED CRITICAL INSIGHTS FOR SERVICE
ENHANCEMENT AND DEMONSTRATED TO CLIENTS THAT THEIR OPINIONS WERE VALUED .

THROUGH THIS EXPERIENTIAL LEARNING, I DEVELOPED CRUCIAL CUSTOMER RELATIONSHIP
MANAGEMENT SKILLS, GAINING AN UNDERSTANDING OF HOW TO NURTURE AND MAINTAIN A
LOYAL CUSTOMER BASE.
3.3 MARKETING INITIATIVES
DURING MY STINT IN MARKETING, I ASSISTED IN NUMEROUS STRATEGIC EFFORTS DESIGNED TO
ELEVATE RA’I’AH AL-JAMAL’S PRESENCE IN AN INCREASINGLY COMPETITIVE LANDSCAPE:
SOCIAL MEDIA CAMPAIGNS
•

CRAFTING ENGAGING CONTENT FOR VARIOUS PLATFORMS SUCH AS INSTAGRAM,
FACEBOOK, AND TWITTER ALLOWED ME TO FINE-TUNE MESSAGING AIMED AT OUR
TARGET DEMOGRAPHIC, FOCUSING ON VISUALLY APPEALING POSTS SHOWCASING
SERVICES, PRODUCTS, AND CUSTOMER TESTIMONIALS.

•

I MONITORED SOCIAL MEDIA METRICS TO ASSESS ENGAGEMENT LEVELS , ADAPTING MY
STRATEGY BASED ON WHAT TYPE OF CONTENT RESONATED MOST WITH AUDIENCES .

INFLUENCER COLLABORATIONS
•

I IDENTIFIED AND APPROACHED LOCAL INFLUENCERS WHOSE VALUES ALIGNED WITH
RA’I’AH AL-JAMAL TO DISCUSS COLLABORATIVE OPPORTUNITIES.

•

MANAGED NEGOTIATIONS AND LOGISTICS OF PARTNERSHIPS, WHICH INVOLVED SETTING
CLEAR EXPECTATIONS FOR DELIVERABLES AND TRACKING OUTCOMES BASED ON
ENGAGEMENT METRICS SUCH AS LIKES, SHARES, AND FOLLOWERS GAINED DURING
CAMPAIGNS.

THIS INITIATIVE EFFECTIVELY EXPANDED BRAND REACH AND CREDIBILITY WHILE ALSO
PROVIDING INFLUENCERS WITH AN OPPORTUNITY TO ENGAGE WITH THEIR FOLLOWERS THROUGH
RELATABLE CONTENT.

EVENT ORGANIZATION

•

ASSISTING IN THE ORGANIZATION OF COMMUNITY ENGAGEMENT EVENTS ALLOWED ME
TO EXPLORE THEMES SUCH AS WELLNESS AND SELF -CARE, FACILITATING INTERACTIVE
EXPERIENCES THAT BROUGHT POTENTIAL CLIENTS INTO THE FOLD .

•

COORDINATING LOGISTICS, MATERIAL PREPARATION, AND ENGAGEMENT OPPORTUNITIES
HELPED FOSTER A GREATER SENSE OF COMMUNITY AROUND THE BRAND , ULTIMATELY
INCREASING BRAND LOYALTY.

3.4 PRODUCT EXPANSION STRATEGIES
INVOLVEMENT IN THE EXPLORATION OF PRODUCT OFFERINGS INVOLVED A HANDS -ON
APPROACH:
MARKET ANALYSIS
•

CONDUCTING RESEARCH TO IDENTIFY COMPLEMENTARY PRODUCTS ALIGNED WITH
RA’I’AH AL-JAMAL’S SERVICES SOLIDIFIED THE POTENTIAL FOR BRAND EXTENSIONS
THAT COULD ENHANCE THE CUSTOMER EXPERIENCE.

•

ANALYZING COMPETITOR PRODUCTS AND PRICING STRUCTURES IDENTIFIED GAPS IN THE
MARKET THAT RA’I’AH AL-JAMAL COULD EXPLOIT TO ITS ADVANTAGE.

SUPPLIER ENGAGEMENT
•

RESEARCHING POTENTIAL SUPPLIERS ACROSS VARIOUS CHANNELS ENSURED THAT
QUALITY PRODUCTS WERE SOURCED, FURTHER STRENGTHENING THE BRAND’S
REPUTATION FOR EXCELLENCE.

•

ESTABLISHING RELATIONSHIPS WITH MANUFACTURERS FOR EXCLUSIVE OFFERINGS
COULD DEVELOP A UNIQUE PRODUCT LINE THAT WOULD RESONATE WITH CUSTOMERS
LOOKING FOR QUALITY AND VALUE.

COLLABORATION WITH E-COMMERCE PLATFORMS
•

INITIATING PARTNERSHIPS WITH PLATFORMS LIKE FLOWARD AND JAHEZ TO EXPAND
PRODUCT DISTRIBUTION CHANNELS NOT ONLY INCREASED SALES OPPORTUNITIES BUT
ALSO ALLOWED FOR A BROADER REACH TO NEW CUSTOMERS .

•

IMPLEMENTING LOGISTICS PLANS FOR INVENTORY MANAGEMENT THROUGH THESE
PLATFORMS ENSURED SWIFT DELIVERY AND CONVENIENCE FOR CLIENTS , ENHANCING
OVERALL CUSTOMER SATISFACTION.

3.5 INTERNAL COMMUNICATION PRACTICES
I OBSERVED VARIOUS INTERNAL COMMUNICATION STRATEGIES THAT ENHANCED EMPLOYEE
COLLABORATION AND ENGAGEMENT:
UTILIZING COMMUNICATION TOOLS
•

IMPLEMENTING COMMUNICATION TOOLS LIKE “WAKY TOKY,” WHICH ALLOWED REALTIME COMMUNICATION AMONG TEAM MEMBERS, DRAMATICALLY IMPROVED
RESPONSIVENESS AND COORDINATION.

•

ENCOURAGING THE USE OF PROJECT MANAGEMENT TOOLS TO TRACK ONGOING PROJECTS
AND DEADLINES STREAMLINED WORKFLOWS AND BOOSTED PROJECT ACCOUNTABILITY .

WEEKLY TEAM MEETINGS
•

PARTICIPATING IN DEPARTMENTAL MEETINGS FACILITATED KNOWLEDGE -SHARING ,
ENABLING TEAM MEMBERS TO DISSEMINATE UPDATES ON ONGOING PROJECTS .

•

SHARING SUCCESS STORIES AND LESSONS LEARNED FOSTERED A CULTURE OF
CONTINUOUS IMPROVEMENT WHILE GENERATING MOTIVATION THROUGH GROUP
RECOGNITION OF ACHIEVEMENTS.

ENCOURAGING OPENNESS
•

I WITNESSED AN OPEN-DOOR POLICY THAT ALLOWED EMPLOYEES TO FREELY EXPRESS
IDEAS AND CONCERNS, FOSTERING AN INCLUSIVE ENVIRONMENT THAT EMPOWERED ALL
TEAM MEMBERS TO CONTRIBUTE TO THE OVERALL MISSION OF THE ORGANIZATION .

BY INTEGRATING EFFECTIVE COMMUNICATION PRACTICES, RA’I’AH AL-JAMAL CULTIVATED A
CULTURE OF COLLABORATION, ULTIMATELY DRIVING IMPROVED PERFORMANCE AND EMPLOYEE
SATISFACTION.

OBSERVATIONS AND INSIGHTS
4.1 WORKPLACE CULTURE
RA’I’AH AL-JAMAL CULTIVATES A POSITIVE WORKPLACE CULTURE CHARACTERIZED BY OPEN
COMMUNICATION, RESPECT, AND INCLUSIVITY, WHICH IS VITAL TO ITS OPERATIONAL SUCCESS .
KEY OBSERVATIONS INCLUDE:
•

INCLUSIVITY: THE COMPANY’S DIVERSE WORKFORCE BRINGS TOGETHER A VARIETY OF
PERSPECTIVES, WHICH ENRICHES THE DECISION- MAKING PROCESS.

•

TEAM COLLABORATION: INTERDEPARTMENTAL COLLABORATION ENCOURAGES
CREATIVE PROBLEM-SOLVING AND PROMOTES A COLLECTIVE UNDERSTANDING OF
CLIENT NEEDS.

•

TRANSPARENT COMMUNICATION: OPEN CHANNELS OF COMMUNICATION BETWEEN TEAM
MEMBERS AT ALL LEVELS FOSTER A SENSE OF BELONGING WITHIN THE WORKPLACE ,
CONTRIBUTING TO EMPLOYEE MORALE.

4.2 EMPLOYEE ENGAGEMENT AND MORALE
RA’I’AH AL-JAMAL’S EMPHASIS ON EMPLOYEE ENGAGEMENT IS EVIDENT THROUGH STRUCTURED
INITIATIVES THAT CELEBRATE SUCCESSES AND PROMOTE PROFESSIONAL GROWTH :
•

RECOGNITION PROGRAMS: REGULAR ACKNOWLEDGMENT OF INDIVIDUAL
ACHIEVEMENTS STRENGTHENS EMPLOYEE MORALE AND ENCOURAGES A CULTURE OF
EXCELLENCE.

•

PROFESSIONAL TRAINING: A COMMITMENT TO ONGOING TRAINING ENSURES THAT
EMPLOYEES FEEL VALUED AND EQUIPPED TO PERFORM AT THEIR BEST.

•

TEAM ACTIVITIES: ENGAGING TEAM-BUILDING EXERCISES HELP FOSTER STRONG
INTERPERSONAL RELATIONSHIPS AMONG STAFF , CONTRIBUTING TO A POSITIVE
ATMOSPHERE IN THE WORKPLACE.

4.3 CUSTOMER RELATIONSHIP MANAGEMENT
THE PRACTICES SURROUNDING CUSTOMER RELATIONSHIP MANAGEMENT AT RA’I’AH AL-JAMAL
EFFECTIVELY CULTIVATE LOYALTY AND SATISFACTION AMONG CLIENTS .
•

PROACTIVE ENGAGEMENT: REGULAR COMMUNICATION WITH CLIENTS, INCLUDING
NEWSLETTERS AND POST-SERVICE FOLLOW-UPS, KEEPS CUSTOMERS INFORMED AND
ENGAGED WITH THE BRAND.

•

FEEDBACK MECHANISMS: STRUCTURED FOLLOW-UP INQUIRIES PROVIDE ACTIONABLE
DATA TO IMPROVE SERVICES CONTINUOUSLY.

•

LOYALTY PROGRAMS: INITIATIVES DESIGNED TO REWARD REPEAT CUSTOMERS
ENHANCE ENGAGEMENT AND CREATE ADDED VALUE FOR LOYAL PATRONS .

INDUSTRY ANALYSIS
5.1 COMPETITIVE LANDSCAPE
THE PERSONAL CARE AND BEAUTY INDUSTRY REMAINS FIERCELY COMPETITIVE, WITH
NUMEROUS PLAYERS STRIVING FOR MARKET SHARE. THE COMPETITIVE LANDSCAPE COMPRISES
TRADITIONAL SALONS, EMERGING HOME-SERVICE PLATFORMS, AND E-COMMERCE BEAUTY
BRANDS THAT CONSTANTLY INNOVATE TO ATTRACT CLIENTELE.
RA’I’AH AL-JAMAL DISTINGUISHES ITSELF THROUGH ITS CUSTOMER SERVICE EXCELLENCE,
PRODUCT QUALITY, AND INNOVATIVE MARKETING STRATEGIES. BY COMBINING TRADITIONAL
SERVICES WITH MODERN CONVENIENCES, SUCH AS ON-DEMAND HOME TREATMENTS, RA’I’AH
AL-JAMAL PROVIDES A UNIQUE VALUE PROPOSITION THAT CONTINUES TO RESONATE WITH
TARGET CONSUMERS.
5.2 CURRENT TRENDS IN THE BEAUTY SECTOR
SEVERAL TRENDS HAVE EMERGED THAT SHAPE THE BEAUTY AND PERSONAL CARE LANDSCAPE ,
INFLUENCING CONSUMER BEHAVIORS AND PREFERENCES :
•

SUSTAINABILITY PRACTICES: GROWING AWARENESS AROUND SUSTAINABILITY DRIVES
CONSUMERS TO SEEK ENVIRONMENTALLY FRIENDLY PRODUCTS AND SERVICES . THIS
TREND EMPHASIZES THE NEED FOR RA’I’AH AL-JAMAL TO CONSIDER SUSTAINABLE
SOURCING AND ECO-FRIENDLY PRACTICES.

•

TECHNOLOGY INTEGRATION: CONSUMERS INCREASINGLY PREFER BUSINESSES THAT
INCORPORATE TECHNOLOGY INTO THEIR SERVICE DELIVERY . THIS RANGE INCLUDES
ONLINE BOOKING SYSTEMS, PERSONALIZED MARKETING EFFORTS, AND ONLINE
COMMUNITY ENGAGEMENT.

•

HEALTH AND WELLNESS FOCUS: A RISING INTEREST IN PERSONAL WELLNESS HAS LED
TO A HEIGHTENED DEMAND FOR HOLISTIC BEAUTY SOLUTIONS THAT INTEGRATE SELF CARE ROUTINES INTO DAILY LIFE. RA’I’AH AL-JAMAL IS POISED TO EXPAND ITS
OFFERINGS TO INCLUDE WELLNESS-CENTERED SERVICES THAT ALIGN WITH THIS TREND.

5.3 POTENTIAL CHALLENGES AND OPPORTUNITIES
THE GROWTH TRAJECTORY OF RA’I’AH AL-JAMAL ALSO COMES WITH POTENTIAL CHALLENGES:
•

MARKET SATURATION: THE INCREASING NUMBER OF COMPETITORS NECESSITATES A
CONTINUAL REEVALUATION OF SERVICE OFFERINGS AND MARKETING STRATEGIES TO
MAINTAIN A COMPETITIVE EDGE.

•

ECONOMIC FLUCTUATIONS: ECONOMIC CHANGES MAY AFFECT DISCRETIONARY
SPENDING ON PERSONAL CARE SERVICES. THE COMPANY MUST REMAIN AGILE IN ITS
RESPONSE TO SHIFTS IN CONSUMER CONFIDENCE.

CONVERSELY, SEVERAL OPPORTUNITIES EXIST FOR RA’I’AH AL-JAMAL:
•

EXPANDING SERVICE OFFERINGS: INTRODUCING NEW TREATMENTS AND PRODUCTS CAN
ATTRACT NEW CLIENTELE WHILE CATERING TO EXISTING CUSTOMERS .

•

BROADENING BRAND PRESENCE: ENHANCING MARKETING EFFORTS BOTH ONLINE AND
OFFLINE CAN FURTHER ESTABLISH BRAND RECOGNITION AND CREDIBILITY IN THE
MARKETPLACE.

•

LEVERAGING TECHNOLOGY: CONTINUED INVESTMENT IN TECHNOLOGY TO STREAMLINE
OPERATIONS AND IMPROVE CUSTOMER EXPERIENCES CAN LEAD TO ENHANCED SERVICE
DELIVERY.

CONCLUSION AND RECOMMENDATIONS
REFLECTING ON MY INTERNSHIP EXPERIENCE AT RA’I’AH AL-JAMAL REVEALS A PROFOUND
JOURNEY FILLED WITH LEARNING, GROWTH, AND VALUABLE CONTRIBUTIONS. THIS IMMERSIVE
PERIOD ALLOWED ME TO ENGAGE IN MEANINGFUL PROJECTS WHILE GAINING INSIGHTS INTO THE
COMPLEXITIES OF THE BEAUTY AND PERSONAL CARE INDUSTRY .

CONCLUSIVELY, THE INSIGHTS I GARNERED REGARDING EMPLOYEE ENGAGEMENT, CUSTOMER
RELATIONSHIP MANAGEMENT, AND MARKET DYNAMICS HAVE UNDERGONE SIGNIFICANT
DEVELOPMENT. MY HANDS-ON EXPERIENCE IN MARKETING INITIATIVES AND CUSTOMER SERVICE
MANAGEMENT CATALYZED MY PROFESSIONAL GROWTH WHILE FORTIFYING MY BELIEF IN

RA’I’AH AL-JAMAL’S POTENTIAL FOR FUTURE SUCCESS.
RECOMMENDATIONS:
BASED ON MY EXPERIENCES, I OFFER SEVERAL RECOMMENDATIONS TO FURTHER BOLSTER
RA’I’AH AL-JAMAL’S TRAJECTORY:
1. CONTINUING DIGITAL ENGAGEMENT: RA’I’AH AL-JAMAL SHOULD AMPLIFY ITS DIGITAL
MARKETING STRATEGIES THROUGH TARGETED CAMPAIGNS , SEARCH ENGINE
OPTIMIZATION, AND CONTENT MARKETING INITIATIVES TO ENHANCE BRAND VISIBILITY
AND ATTRACT A LARGER AUDIENCE.
2. ENHANCING PRODUCT LINES: REGULAR EVALUATION OF PRODUCT OFFERINGS BASED ON
CUSTOMER FEEDBACK AND MARKET TRENDS IS ESSENTIAL TO MAINTAIN
COMPETITIVENESS AND RELEVANCE.

3. INVESTING IN TRAINING PROGRAMS: ONGOING PROFESSIONAL DEVELOPMENT FOR
EMPLOYEES WILL ELEVATE SERVICE QUALITY, BUILD STAFF CONFIDENCE, AND FOSTER A
SENSE OF ORGANIZATIONAL LOYALTY.
4. FOSTERING COMMUNITY CONNECTIONS: ENGAGING IN LOCAL PARTNERSHIPS AND
INITIATIVES CAN ENHANCE BRAND PRESENCE AND STRENGTHEN TIES WITHIN THE
COMMUNITY.

5. UTILIZING ADVANCED CRM TOOLS: IMPLEMENTING MORE SOPHISTICATED CUSTOMER
RELATIONSHIP MANAGEMENT SYSTEMS TO ANALYZE CUSTOMER DATA WILL LEAD TO
MORE TARGETED MARKETING EFFORTS AND ENHANCED SERVICE DELIVERY .

IN CLOSING, MY TIME AT RA’I’AH AL-JAMAL CONFIRMED MY BELIEF IN THE COMPANY’S VISION
AND CAPABILITIES. I EXPRESS MY HEARTFELT GRATITUDE FOR THE OPPORTUNITY TO
CONTRIBUTE MEANINGFULLY TO THE ORGANIZATION WHILE GAINING INVALUABLE EXPERIENCE
IN THE PERSONAL CARE AND BEAUTY SECTOR . I LEAVE WITH CONFIDENCE THAT RA’I’AH AL-

JAMAL WILL CONTINUE TO MAKE SUBSTANTIAL STRIDES WITHIN THE INDUSTRY , MAINTAINING
ITS VALUABLE ROLE IN THE PERSONAL CARE AND BEAUTY SPACE.

Purchase answer to see full
attachment