Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal that would require some minimal preparation by the consumer. How would you propose forecasting initial demand for this product? Identify one quantitative and one qualitative technique. How do the techniques complement each other?
Mapping the Customer Experience Journey to Improve Customer Experience
Mapping the Customer Experience Journey to Improve Customer Experience In today’s competitive market, businesses must focus on delivering meaningful and seamless interactions at every stage of engagement. This is why mapping the customer experience journey has become an essential strategy for growth. By understanding how customers interact with a brand