Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Group P

Instructions:

For the final project submission, be sure to include a Table of Contents.

-Situational Analysis: Great information supported with citations.

-SWOT analysis: I would like to see a diagram (4-grid box) with bullet points for strengths, weaknesses, opportunities and threats. Underneath this diagram, you can explain each bullet point and support with citations. 

-Marketing Objectives:  You have to combine the SMART components into ONE sentence.  Your Specific, Measurable and Time-Based objectives are good (please remove SMART headings). The other two objectives are not SMART and can either be removed or made SMART.

For the final marketing plan submission due next week, please be sure to include these first three sections (incorporating my feedback above) in addition to the remaining sections (executive summary, marketing strategy, action program, budget & control).

Submit the following sections:
• Situational Analysis
• SWOT Analysis
• Marketing Objectives – SMART (specific, measurable, attainable, relevant, time-based)

The marketing plan should include the following sections :

Marketing Plan Components
1. Executive Summary (1 Page or less)
Summary of the main goals and recommendations of the plan for management review,
helping top management to find the plan’s major points quickly.

2. Situational Analysis
Industry Analysis gives the state of the current industry. Choose the industry that best
describes your product. Be sure to include things like market share etc. The five
environments, Sociocultural/ Demographic, Technological, Economic, Political/Legal and Ethical.

Competition Review Identify at least three key competing solutions and offer a brief
overview of their position in the market. Consider their market share, value propositions and strategies for product quality, pricing, distribution, promotion, etc.

*Note that substitutes from other firms or existing offerings from your firm are as valid as direct competition.

3. SWOT Analysis
Assess major strengths and weaknesses of your product and company, as well as threats and opportunities that the product might face. Identify at least three considerations for each area of the analysis. This section talks about the COMPANY not the product itself.

*This should help you anticipate important positive or negative developments that might have an impact on the firm and its strategies.

4. Objectives
The marketing objectives that the company would like to attain during the following year and any key potential issues involved. These come from your strategies. All objectives must be MEASURABLE. You must include the current state (make it up, you will not be able to find it.)

5. Marketing strategy
The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return? What are your overall growth strategies? Choose them from the Product/Market matrix. You have 3 to choose from – Market Penetration, Market Development and Product Development.

You can choose 1, 2 or all 3.
Segmenting, Targeting and Positioning
Describe your segmentation strategy and analyze the target markets you will be including in your plan. Describe your positioning of the product. Write a positioning statement.

4 P’s Discuss the Strategies you will use in each area

Overall Product Strategy: Consider long-term goals and possible considerations for the company to make within the next two years.
Pricing: Provide an explanation and rationale for decisions on pricing. What are your
pricing Objectives? What type of pricing strategy will you use?
Place(ment): Describe the distribution strategy for this product.
Promotion: Identify at least three promotional tools to be used as part of this strategy. Do a short Promotion budget to assign different media.

6. Action programs

This section will outline what is going to be done and when. Concrete marketing actions that you plan to take within the first year. Who will be assigned to these actions?

What will be done? When will it be done? Who will do it? How will it be done?

7. Budget Estimate the expected revenues (forecasted number of units sold and the average net sales price) and expected costs of production, distribution, and marketing. The difference is the projected profit.

8. Monitoring and control
The controls that will be used to monitor progress and review implementation results.
The various elements of the plan must be integrated into a cohesive framework.
Turn in a written 15-20- page double-spaced marketing plan.
– Use citations (for all sources – including textbook)
– Include a References page
– Citations and References page must be APA style
– Provide a Table of Contents page

*Teams are encouraged to make use of a generative AI tool (ChatGPT, Google Gemini, Bing CoPilot) for this project. Be sure to use proper citations. The written marketing plan should have a cover page with the names of all team members, a table of contents for the different sections, and a reference page

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

O

look for a randomized controlled trial or quasi-experimental where they have a proven research intervention you might use for a project. Remember- the time frame may be a bit longer than 8 weeks- but check it could be scalable and importantly has a p-value of 0.05 to 0.01. (statistically significant)

41

  Case Study: Layla just got hired as the Web developer for a small business called Axe Grinders, which sells and repairs guitars and amps. The aging rock ‘n’ rollers who own Axe Grinders were taking care of business by phone and mail, but they just don’t have too much

98

  , create a simple diagram of one of the business processes used by ClubIT. This process can be creating a food order, a sale, or any other business process that could happen within ClubIT.   Insert your diagram into the Discussion response. Make sure the process is clearly labeled

31

 shopify As thoroughly as possible, describe the security components of your approved information system.  For discussion of server-side components, it is okay to make reasonable educated assumptions based on what you know about the typical configuration of the server-side of a client / server system. 2. Discuss any security concerns

Brain Model

 Build a model( as realistic as possible no AI pictures of a brain (do not trace or draw a brain) using things you have around your house. Be creative! There is no need to buy extra materials to do this. Make sure you include all four lobes of the brain,

Furniture Cleaning Dubai

 Jassco Services offers professional furniture cleaning in Dubai, helping you maintain the beauty and freshness of your sofas, chairs, and upholstery. Our skilled cleaners use modern equipment and eco-friendly solutions to remove dust, stains, and odors effectively. We take great care to protect your furniture’s fabric and texture, ensuring it

Beautiful, Safe, and Lasting Bathroom Solutions

  Payless Bath Makeover provides professional bathroom remodeling services designed to fit every style and budget. From simple upgrades to complete makeovers, their team offers custom solutions including new bathtubs, showers, walk-in tubs, and accessibility features for safe, modern living. They focus on quality craftsmanship and use high-end materials such

reply

2 reply  Reply 1 Res (160 words) The definition by Rice of family has undergone a dramatic shift all through the American history that presents a challenge to the conventional ideas of a family unit. Current or modern times are known as contemporary and deviation is known as aberration. Demographers

ToJay Bet

 ToJay Bet (2j Bet) is emerging as a promising platform in the online gaming industry, and the article highlights several reasons behind its growing popularity. In 2025, gamers are increasingly drawn to platforms that combine trust, ease of use, and rewarding features—and ToJay Bet seems to excel in all three

LYH

Read the reflection below- At the start of this course, I approached evidence-based practice with the assumption that identifying strong research was the primary driver for improving patient outcomes. I believed that once high-quality evidence was available, implementation would naturally follow. This course challenged that thinking by introducing translation science

Project 3

See attached Project 3 Competency In this project, you will demonstrate your mastery of the following competency: · Develop data-driven research questions for addressing professional problems Scenario Congratulations! You have successfully made it through two rounds of interviews for an internal position that will focus heavily on research skills. The

Animal Nutrition, Reproduction, Genetics, and Aging

please see attached doc Graded Project: Animal Nutrition, Reproduction, Genetics, and Aging Your project must be submitted as a Word document (.docx or .doc file format). Your instructor will grade your project individually, and it may take up to seven days to grade. Be sure that your file includes the

wk10assgn1

NURSE PRACTITIONER PROFESSIONAL CAREER PLANNER As you approach the end of your Master of Science in Nursing program and prepare for a career as a nurse practitioner, you will want to create a cover letter, resume, and portfolio that best represent your knowledge, skills, and abilities as a professional in

wk10assgn2

NATIONAL ORGANIZATION OF NURSE PRACTITIONER FACULTIES (NONPF) COMPETENCIES The National Organization of Nurse Practitioner Faculties (NONPF) has determined nine broad areas of core competence that apply to all nurse practitioners, regardless of specialty or patient population focus. NONPF created the first set of Nurse Practitioner Competencies in 1990; the most

Week 4 PHL

  Please view the brief video below and complete the prompts:The Trolley ProblemLinks to an external  Respond to one of the following prompts:  Should you flip the switch and divert the trolley, killing one person to save the lives of five other people? Contrast what a utilitarian would say using

Quarantine

Please respond to the following. Remember to use a respectful tone and language appropriate for a learning environment in your post and replies when discussing this potentially controversial topic: In the event of a viral outbreak in a U.S. state, such as the COVID-19 pandemic, do you think it would

98

  As a team, identify one (1) business requirement that would need to be addressed as part of the business problem the team identified in Group Discussion 2 for ClubIT. The business requirement should answer the following questions: What is needed in order to address the business problem?  What are some

78

  Discussion Points In the ITOT Requirements document, what are the major use cases? A web search for relevant articles and information could be employed to assist you in your response.