Content marketing is a powerful tool for lead generation when done correctly. By attracting the right audience, building trust, engaging prospects, encouraging action, and continuously refining your strategy, you can effectively generate leads and grow your business.
Evaluating a Public Healthcare Leader’s Style
Pick a public leader that responded to the Covid-19 crisis and discuss what leadership style or characteristics they demonstrated. Was their behavior consistent with your expectations for a leader in that position? Why or why not? Be sure to respond to at least TWO of your classmates’ posts.