What did you learn about marketing from this article? What concepts from Chapter 1 and the accompanying online lectures were discussed? Does a Taylor Swift album or concert ticket constitute a product? Do interactions/transactions between Taylor Swift and her fans constitute exchanges? What type of business orientation does Taylor Swift employ?
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Criteria Ratings Points Strategic Alignment of Benefits 26 to >23 pts Advanced Clarity is brought to issues being discussed. Facts are supported by the textbook, practitioner, or a scholarly work 23 to >21 pts Proficient Some points are stated clearly. Support may not effectively strengthen the ideas. 21 to >0