In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of on

In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strategic marketing plan, which you will implement for your own park and share with the other regional directors of marketing. The other directors will implement the same strategy based on the needs and demographics of their respective parks.Your strategic marketing plan will be presented in a PowerPoint presentation. In this presentation, you will elaborate on the traditional and digital marketing methods and discuss how these marketing methods are aligned with each other. You will also discuss the crisis management strategies that should be implemented prior to the reopening of parks and perform some further analysis of legal and ethical issues, which might have negative impacts on the brand.

Prompt

Based on the information provided to you, share a completed customizable marketing plan for the reopening of the individual park. Your presentation should include the following critical sections with relevant guiding information:

Determine two methods to be used for consumer research in developing the marketing plan. Provide rationale (Slide 1).
Keeping the target audience in mind, determine three traditional marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 2–4):
Keeping the target audience in mind, determine three digital marketing methods you will use in developing the marketing plan and provide a rationale. Your response should address the following (Slides 5–7):
Explain how the traditional and digital marketing methods you have selected will work together to optimize the brand. Your response should address the following (Slide 8):
Explain the crisis management strategies that should be implemented prior to reopening. Your response should address the following (Slide 9):
Determine one legal and one ethical issue that could arise and negatively impact the organization’s brand image upon reopening, and provide proactive steps that could be taken now to prevent them (Slide 10).

What to Submit

Submit a narrated PowerPoint presentation with 10–12 slides In addition to the text on the slides, , precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes. Also, add references to support your work.

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

This assessment directs you to analyze the uses for health data with the purpose of improving health care policies and operations. Raw data doesn’t say much to most people, but through data analysis,

This assessment directs you to analyze the uses for health data with the purpose of improving health care policies and operations. Raw data doesn’t say much to most people, but through data analysis, information can be extracted and used to “tell the story” of a particular patient population. Select or

Select a company that you believe has made an ethical decision or continually acts ethically. Below are a few examples. You may select one from this list or choose another organization that interests

Select a company that you believe has made an ethical decision or continually acts ethically. Below are a few examples. You may select one from this list or choose another organization that interests you: Costco (fair wages) Best Buy (sustainability) CVS Health (discontinue tobacco sales) Chick-fil-A (employee education program) Research

You will create two concept maps housed in one PowerPoint presentation. Your two-page concept map PowerPoint presentation will consist of the two infographics you create and slide notes. There is n

You will create two concept maps housed in one PowerPoint presentation. Your two-page concept map PowerPoint presentation will consist of the two infographics you create and slide notes. There is no standard format for a concept map, so you may create yours however you choose. The goal is simply to

Greetings, Please see instructions below: Instructions: Each written paper requires in-depth and detailed responses to the assignment question(s). The written papers need to reference the text materi

Greetings, Please see instructions below: Instructions: Each written paper requires in-depth and detailed responses to the assignment question(s). The written papers need to reference the text materials in the content of the paper as well as the Reference Page. You must ensure you reference and cite a source if you paraphrase or

10-1 Discussion: Key Lessons and ChallengesPrevious Next ListenReflect on your learning from MBA 504. In this discussion, you will discuss three key lessons from the MBA 504 course project. In additio

10-1 Discussion: Key Lessons and ChallengesPrevious Next ListenReflect on your learning from MBA 504. In this discussion, you will discuss three key lessons from the MBA 504 course project. In addition, you are also required to specify three challenges you faced in completing the project, along with insights on how you overcame

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation must also include a SWOT matrix for the company

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation must also include a SWOT matrix for the company and your recommendations for strategies to move the company forward that align with organizational structure and governance, and reflect ethical

In this project, you will demonstrate your mastery of the following competencies: Manage elements of a sustainable global brandPropose a method to marketDesign a marketing strategyScenario You are the

In this project, you will demonstrate your mastery of the following competencies: Manage elements of a sustainable global brand Propose a method to market Design a marketing strategy Scenario You are the regional marketing director of a theme park in the southeastern United States that is part of a global

The University of Manitoba I.H. Asper School of Business FIN3240 – Entrepreneurial Finance FINAL CASE EXAM: Telephony Translations, Inc. (A) REQUIRED: This final case exam is

The University of Manitoba I.H. Asper School of Business FIN3240 – Entrepreneurial Finance FINAL CASE EXAM: Telephony Translations, Inc. (A) REQUIRED: This final case exam is based on the case in Chapter 16 of the textbook. It requires each student to submit ONE (double-spaced) written report. The file should be submitted electronically on

Greetings, Looking for someone to do my assignment: Instructions: Each written paper requires in-depth and detailed responses to the assignment question(s). The written papers need to reference the t

Greetings, Looking for someone to do my assignment:Instructions: Each written paper requires in-depth and detailed responses to the assignment question(s). The written papers need to reference the text materials in the content of the paper as well as the Reference Page. You must ensure you reference and cite a source if you

Hello. The following assignment has been done.As per the professor’s feedback, it needs to BE ADDED. Slicers for date and flavor for the dashboard.!!!! MBA 504 Module Eight Ex

Hello. The following assignment has been done.As per the professor’s feedback, it needs to BE ADDED. Slicers for date and flavor for the dashboard.!!!! MBA 504 Module Eight Excel Workbook Guidelines and RubricOverview A dashboard is a collection of charts and analyses. Executive

In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions

In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all

In this course, you have completed a preliminary investigation of trends in facility design practices and a community needs assessment. Now, imagine that two physicians learned about your research and

In this course, you have completed a preliminary investigation of trends in facility design practices and a community needs assessment. Now, imagine that two physicians learned about your research and have recruited you to help them convert a warehouse into an ambulatory surgical center (ASC). You are now fully engaged

ORG-Learning your leadership risk-taking capacity is important as leaders begin to set the goals for the organization and the results that are expected. The leader’s leadership style is one way to det

ORG-Learning your leadership risk-taking capacity is important as leaders begin to set the goals for the organization and the results that are expected. The leader’s leadership style is one way to determine the amount of risk that the leader may be willing to take. For this three-page assignment, research using

ORG- Using the Online Library and the unit lesson, research three different leadership styles that would be beneficial to you in your current professional role or a role that you strive to achieve. Pr

ORG- Using the Online Library and the unit lesson, research three different leadership styles that would be beneficial to you in your current professional role or a role that you strive to achieve. Present your research in a two-page paper indicating each leadership style and covering the following topics: ·

ORG- For this assignment, you will explore conflict management style assessments. Research these online, and complete a conflict management style assessment. After completing the assessment, write a r

ORG- For this assignment, you will explore conflict management style assessments. Research these online, and complete a conflict management style assessment. After completing the assessment, write a reflection paper discussing what the assessment indicated about your conflict management style. Include information about the following topics in your reflection paper: ·

Capital Investment For the purpose of this assignment, a project is defined as any endeavor that had a capital outlay. Pick a project you have recently completed or one you would like to complete in t

Capital Investment For the purpose of this assignment, a project is defined as any endeavor that had a capital outlay. Pick a project you have recently completed or one you would like to complete in the near future. This could be a project in your home, place of work, or

Diversified Risk Stock Portfolio For this case study, you will create a portfolio of five to eight stocks that demonstrate diversified risk. List the stocks along with their current price and previous

Diversified Risk Stock Portfolio For this case study, you will create a portfolio of five to eight stocks that demonstrate diversified risk. List the stocks along with their current price and previous 1-year and 5-year rates of return. Below the list of stocks, address the issues described below. · Explain

Choose a publicly traded company that issues bonds. You can locate this information by reviewing your chosen company’s annual report online. A good place to start is the Annual Reports (AnnualReports.

Choose a publicly traded company that issues bonds. You can locate this information by reviewing your chosen company’s annual report online. A good place to start is the Annual Reports (AnnualReports.com) website In your case study, discuss the following aspects of the company. 1. Provide a brief introduction of the